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How Will Hillary Ever Catch Up to Trump?

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Writer: Chandni Panjwani

2016 US Presidential Elections on Facebook

Let me start the post by giving you a fact that will blow your mind away – Facebook has 1.71 billion monthly active users which is more than the combined user of WhatsApp (500 million), Twitter (284 million) and Instagram (200 million). (Source: CNBC).

So if the numbers are this high, it is only natural that a lot of public opinion is shaped & shared through Facebook. A lot of organizations & public personalities use Facebook actively to create a positive image for themselves because Facebook – Not only because it is easy to connect with their audience, but also because it has become too big to be ignored.

So if there is an ultra-big even like the US Presidential Elections, can Facebook be silent? Absolutely not! A major chunk of candidate promotions is being done on Facebook & people are also looking at Facebook numbers as an indication of what the final results are going to be.

We used www.Mondovo.com & did a little digging too… to see how the virtual world is shaping the real world. Let’s take a look at what Facebook’s data says about what’s going on in the 2016 US Presidential race.

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A Guide to Marketing on Reddit

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Reddit is a community platform composed of many different sub-categories called “subreddits”, each of which is a place for the app’s users – known as Redditors – to submit and talk about content related to a specific topic, such as fashion or movies.

reddit-logo

There are two essential content types that can be added to a subreddit. The first is a link post, which consists of a title that links to any page on the Internet. The second is a text post, which is simply a title and a few brief lines of text. Text posts also are called “self posts” because they link only to themselves, rather than to another web page.

Beneath each post is a comments section, where Reddit users can discuss the content. Read more

5 Ways to Humanize Your Branding Strategy

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Major multinational corporations can get away with branding that is impersonal and institutional. But even mega corporations like Ford and General Electric try to humanize their branding in their marketing. That’s because people connect more genuinely with a business when it has a human face or they can relate to it personally.

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For a small business owner, humanizing your branding strategy isn’t just the best approach … it’s your only approach. Most small businesses aren’t big enough to ignore people on a one-on-one basis. And why would they? Making personal connections with customers is the name of the game for small business standards.

Here then are five fast, simple and easy ways to humanize the branding strategy for your small business so you can make more genuine and permanent connections with the real people in your community. Read more

How to Captivate Your Audience & Increase Conversions Through Effective Calls-To-Action

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In the world of online marketing, especially on landing pages and sales pages, it is not uncommon to come across phrases like

  • Buy now
  • Start a free trial
  • Learn more
  • Or Sign up for our service

These are call-to-action triggers, which are simple commands designed to direct customers to take some sort of action. The question at this point is: “Why are they needed?”

call-to-action

Here is the deal: As an online marketer or business owner, one of the things you need to be able to do, is to fight the human inclination to shift our attention to new and unanticipated directions. For example, how many times does it happen that you go online with the intention of reading a news article but 10 minutes later, you are on YouTube, devouring one video after another? After all, one click is all it takes to jump from one topic to the next and everyone online including businesses, media outlets, and bloggers are competing to get that click.

Therein lies the value of calls-to-action or CTAs. They are tools designed to let you survive in this attention seeking economy. The perfect call to action captivates your audience, educates them and increases your conversions. After all, you can write the perfect landing page for a campaign that gets the attention of your customers, draws them in and then pulls them down the slippery slope to the end of your copy but if you fail to close the deal, it would all be for nothing.

In fact, one of the main reasons why landing pages and sales pages don’t convert leads into customers is a weak call-to-action. So how do you create the perfect CTA? The trick is to use a mix of CTAs for the different stages of your sales cycle. Read more

A Guide to Plan Your Online Marketing Strategy for 2016

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It’s that time of the year again! As we begin to wrap up 2015, it’s time to start planning and strategizing for 2016. Among the things that you have to work through during this time period is your online marketing strategy, which should be pretty high on your list of priorities. After all, a detailed marketing plan sets clear objectives, allocates resources and defines responsibilities. The trick is to make sure that the plan is constructed intelligently based on your current situation and the online marketing landscape.

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After all, the online marketing industry is ever changing and volatile. Each year, new hardware, software and user preferences dictate a swathe of changes and early adopters get a head start on the competition, cementing their reputation as thought leaders in their industry.

With that established, as 2016 approaches, one of the things you need to understand is that the web is becoming an increasingly crowded marketplace where businesses have to fight tooth and nail to stand out from the crowd. This calls for a need to be remarkable, interesting, and add value. 2016 looks to be a promising year for online marketers but you need to understand the new rules of the game.

Online Marketing Trends to Watch Out for in 2016

1. Less velocity, more quality

Content marketing is the strategic marketing approach of creating and distributing valuable information to attract and retain customers and ultimately drive profitable customer action. In 2016, there will be a direct correlation between increasing the quantity of high-quality content and excellent results.

The trick is to publish relevant and interesting content on a consistent schedule – producing minimum content that deliver maximum results. Read more

A List of 9 Popular Search Engines Besides Google

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On September 16, 2015, comScore released its monthly analysis of the U.S. search marketplace. As it has been the case for the better part of the last 15 years, Google remains the undisputed king with 64% market share. In fact, the popularity of Google is such that nobody “searches” online; they “Google” the information they’re looking for.

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Similarly, SEO to improve rankings, drive traffic and increase awareness in search engines, evolved to mean “optimizing for Google”. The continued strength of Google as a search engine is based on a number of factors, the most obvious of which is successfully providing the results people are looking for in a timely, efficient and enjoyable way.

However Google is not the only serviceable search engine available. There are numerous others that provide unique features. The trick is to determine if the extra effort it takes to optimize for the other search engines is worth the additional online visibility? For example, Google retains over 60% of all searches but it also has a long history of making constant changes to its search algorithm while incoming traffic from Yahoo! and Bing is more consistent. It’s also worth noting that different search engines are used by different demographics. You need to be where your customers are.

So while Google is king for a reason, if you want to maximize web traffic to your site, you could split your efforts to optimize for the major commercial search engines and reach people looking for what you offer. Aside from Google, some of the most popular search engines include:

1. Bing

Previously known as Live Search, Windows Live Search and MSN Search, Bing is a search engine by Microsoft launched on June 1, 2009. The key features of the search engine include Smart Search, People Suggestions and Bing Rewards. Bing Smart Search, for example, is a faster way for people to find what they are looking for and get things done without the need to open a browser.

2. Yahoo!

Everyday millions of people around the world choose to make Yahoo! a part of their daily digital routines with its popular products such as Weather, Flickr, Tumblr and Sports, which is the world’s most visited sports site. Yahoo! is also one of the top three search engines, despite not producing its own organic results.

3. AOL

AOL is used by many people as a go-to destination for the latest stories impacting everyone including sports, entertainment, lifestyle, finance, weather and videos. It is one of the top 10 search engines with a market share close to 1.2%.

4. Ask.com

In the early days of the web, the question answering-focused search engine founded in 1995 was one of Google’s greatest competitors. Though not nearly as popular as it used to be before, ask.com is a remarkable question answering service that delivers the best answers from the web (and real people) in one place. One of the reasons for its persisting popularity is its accommodation of colloquial language but the results returned lack quality. Read more

A 5-Step Process to Outperform Your Competitors in Local Search

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Whether you’re running a small local business or heading an enterprise-level operation, your prospective customers are looking for your business online. To make that connection happen and outrank your competitors, you need to optimize your local search to bring in new website visitors, grow online sales, and keep customers coming back for more.

local

1. Have a Solid Online Marketing Strategy to Attract Customers via Local Search

It is absolutely undeniable that Google, Yahoo! and the other search engines have radically changed how we interact, collaborate and shop within our local communities. In fact, statistically, Google alone handles 100 billion searches per month around the world. Of these searches, 7 billion are unique local searches performed on Google per month in the United States.

So if you have a local business or one that targets audiences in a specific geographic location, you cannot under estimate the potential of local search as a form of marketing. Additionally, mobile search is absolutely exploding. According to a 2014 Google study, 4 out of 5 consumers use the search engines to find local information. Of that number, 88% search on their smartphone.

  • 54% search for business hours
  • 53% search for directions to a local store
  • And 50% search for local store addresses

The study also concluded that 18% of local smartphone searches lead to a purchase within a day. Read more