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How Will Hillary Ever Catch Up to Trump?

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Writer: Chandni Panjwani

2016 US Presidential Elections on Facebook

Let me start the post by giving you a fact that will blow your mind away – Facebook has 1.71 billion monthly active users which is more than the combined user of WhatsApp (500 million), Twitter (284 million) and Instagram (200 million). (Source: CNBC).

So if the numbers are this high, it is only natural that a lot of public opinion is shaped & shared through Facebook. A lot of organizations & public personalities use Facebook actively to create a positive image for themselves because Facebook – Not only because it is easy to connect with their audience, but also because it has become too big to be ignored.

So if there is an ultra-big even like the US Presidential Elections, can Facebook be silent? Absolutely not! A major chunk of candidate promotions is being done on Facebook & people are also looking at Facebook numbers as an indication of what the final results are going to be.

We used www.Mondovo.com & did a little digging too… to see how the virtual world is shaping the real world. Let’s take a look at what Facebook’s data says about what’s going on in the 2016 US Presidential race.

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5 Ways to Humanize Your Branding Strategy

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Major multinational corporations can get away with branding that is impersonal and institutional. But even mega corporations like Ford and General Electric try to humanize their branding in their marketing. That’s because people connect more genuinely with a business when it has a human face or they can relate to it personally.

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For a small business owner, humanizing your branding strategy isn’t just the best approach … it’s your only approach. Most small businesses aren’t big enough to ignore people on a one-on-one basis. And why would they? Making personal connections with customers is the name of the game for small business standards.

Here then are five fast, simple and easy ways to humanize the branding strategy for your small business so you can make more genuine and permanent connections with the real people in your community. Read more

How to Optimize Your Landing Page for Maximum Conversions?

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So you conceptualized and designed a killer marketing campaign for your business or a new product. Your ads are attracting a lot of attention, your website is performing well in the organic search results and your social media presence is on point. All in all, you have serious traffic being directed to your landing pages. But there is a problem: Not a lot of the visitors are converting.

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Where is the problem? Do you need a brand new marketing campaign? Do you need to discard your existing landing pages and start from scratch?

Maybe…

But it’s more likely that your landing page is not optimized enough to attract the right kind of people or its anatomy is wrong. If the traffic to your landing pages is good but lead generation is stalled, by making a few changes, you can significantly increase their conversion rate.

  1. Check for the 9 elements of a high converting landing page

The purpose of a landing page is to act as a springboard for users to step further into your site. The best converting landing pages are focused on a single point- the user’s search query and include the following elements:

  • A clear and concise headline
  • Important details about your product or service
  • A call to action. The button may click to another page on your site, add to cart or any other desired action
  • Testimonials
  • Few navigation and link options. The point is to narrow your focus and eliminate clutter
  • An image or video that will convey better than text the unique personality of your product
  • A breakdown of the benefits of the product or service you’re offering (usually using bullet points)
  • Third Party Verifications
  • Make sure you fit elements 1-7 above the fold

See the template below? That’s what we are talking about! The aim here is to make a great first impression.

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3 Brands That Are Getting Content Marketing Right

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Since the beginning of time, businesses have wanted to build relationships with customers.

1. The press gave rise to print advertising.

2. The radio enabled radio advertising.

3. Television allowed 30- and 60-second spots.

4. The web yielded banners and popups.

With each invention and new communications medium, businesses reached more and more customers piggybacking on content that people would pay attention to.

content-marketing

The Internet was by far the most important invention making it possible for brands to become publishers and to publish without the prohibitive fixed costs of presses and antennas while the next medium, dubbed “social” brought about a revolution allowing commercial brands to reach audiences with their messages in a much easier fashion. The challenge, however, was that social media gave distribution power to the people. This meant that brands had to start telling stories that inspire and provoke consumers’ attention and willingness to share.

If you’re in marketing, you’ve probably heard of the following:

1. Red Bull’s magazine that circulates to 2 million people a month.

2. American Express on OpenForum.com

3. Dove’s “Real Beauty Sketches” video

Because of social media’s new powerful influence, “publish or perish” is no longer just the dreaded axiom of academics. Commercial brands are also embracing the concept.

So Which are the Brands that are Getting Content Marketing Right in 2014?

1. American Express

If there is one brand that knows how to do rock content marketing, it’s American Express. One of their most booming endeavors is American Express Unstaged or AmexUnstaged. American Express Unstaged is a program that live streams concerts by high profile music celebrities. Fans from all over the world get to view, not only the event in live performance, but also exclusive videos before and after the event.

American-Express

According to Walter Frye, Director of Entertainment Marketing & Sponsorships at American Express, “Content is an important piece in all of our marketing efforts. Extending our messaging through content is a great way for us to continue to convert our customers from simply seeing a message to considering our brand.”

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The Most Critical SEO Elements for 2014

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These days, many webmasters are finding it difficult to figure out what’s still relevant for SEO and what’s no longer important. Two of the main components of a strong SEO strategy remain the same: 1) to publish high-quality content that gets read and 2) get linked to by as many people as possible. Translation: Quality content and inbound links.

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But this year, a third key element joined the ranks of these two components and that’s social media! Social media wasn’t around when SEO first developed into an industry; it only became a factor in the ranking algorithm in recent years. Today social media is a means to increase shareability, distribution and reach of content and this, in turn, provides readers and search engines alike with new data to assess quality.

So the 3 key elements to building a strong SEO campaign in 2014, irrespective of industry include:

1. Content strategy

2. Inbound links

3. Social media

Is Content Really King?

“Content marketing” is beginning to replace the term “SEO”. It’s no longer enough to simply have an SEO strategy. In the wake of Google’s Panda and Penguin algorithm updates, many of the once-popular SEO tactics that used to work no longer do.

“Content is king” is a mantra that is probably repeated more often than any other in the world of SEO. As such, business owners should continue to focus on creating high-quality content guided by solid keyword research. A solid content marketing strategy not only aims to build your business exposure and visibility for many keywords, it also aims to build brand awareness, authority and credibility as well as social media awareness and conversion rates.

Are Links Still the Primary Ranking Factor?

With Google stepping up its efforts to penalize link networks and those who buy and sell links, how important are backlinks to Google’s search algorithm? Have backlinks lost their importance for ranking purposes?

In his Webmaster help video published on May 5, 2014, Matt Cutts shared:

“I think backlinks still have many, many years left in them”

Cutts said links help Google figure out the reputation of a site or pages. But Google also wants to give more weight to pages written by experts. So this means that authority will become even more crucial for websites and in the coming months and years, website owners are going to see an even greater emphasis in the value of authorship.

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Remarketing 101 – A Step by Step Beginner’s Guide

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Remarketing harnesses the power of technology to get your message to indecisive customers again and again, until you almost hypnotically persuade them to take out their credit cards.

remarketing-101

It usually follows this pattern – a potential buyer visits a webpage and for whatever reason, exits the website. They then start seeing banner ads of that website in many different places. This focuses on a psychological marketing principle that is simple and effective: familiarity. The user feels as if he has known the brand for a long time, and starts subconsciously trusting the website and becomes comfortable with it.

If this sounds like vague, mildly interesting marketing psychology that seems to be more of a hypothesis than a fact, the numbers tell a different story. Customers using active remarketing report more than 50% increases in revenue, boost conversion rates anywhere between 200-500% and lower their overall CPA as well.

How Does Remarketing Function?

Setting up a remarketing campaign is remarkably non-technical. Sometimes all it requires is simple Javascript inserted into your website’s coding. When a customer lands on your website, a cookie will automatically be dropped on his computer (which essentially records that he visited your website).

Your ad service providers can recognize that cookie and “know” that your visitor had an interest in your website. They can then send targeted ads of your website to them directly. In essence, the ad service providers are “learning” your customer’s preferences.

The main difference between a remarketing campaign and standard banner ads is this:

  • Banner ads have data that tells them about your visitor’s “interest graph” (based on gender, age, interests, etc) – so they can “calculate” what ad to display.
  • Remarketing banners already know what you like! They eliminate guesswork and work with the knowledge about your past habits, making sure they only get ads of the services they are only genuinely interested in.

Remarketing: Typical Trends

Remarketing translates to hard profit numbers for a huge majority of the customers who integrate it with their standard ad campaigns. Perhaps the most famous remarketing success story is of Loews Hotel Group, who made a whopping 7400% profit off their remarketing costs ($60,000 returns on a $800 remarketing campaign). In addition, their revenue increased 10%, and bookings went up 9%.

These trends are repeatable and predictable all around the Internet as remarketing emerges as a powerful tool that makes full use of psychology and technology to increase profit margins for online campaigns.

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New Site? Here Is How You Can Get Noticed

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Gone are the days when you could just run link pyramids combined with a few Scrapebox blasts to get a site ranking high up in a matter of weeks. Ever since the Panda update, things have been very difficult for those who used to rely on ‘grey’ methods to rank in Google search.

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Nowadays, in addition to link building you need to build genuine connections with others in your niche and get talked about in social circles. Thankfully, there are some easy legit ways, using which you can get a new website ranking and gain a loyal following over the course of time.

Good Content

The number 1 reason why someone comes to your website is for the content. So it’s crucial that you decide on the kind of content your site will be comprised of. Do you plan to be a simple aggregator for others’ flagship content? Or maybe it’s your aim to be an (original) authority site in your niche?

Once you have decided upon your approach it’s time to make a posting schedule. Your website won’t get on page 1 of Google in a week. This is a long-term process and there’s no reason why your content-posting schedule shouldn’t be one too. You don’t want to choke readers with too much content but at the same time you don’t want to go for days without new posts being updated. Apart from building a loyal readership, regular content posting also lets Google see your site as a continuous source of unique content. This most certainly helps in getting your site ranking high in the SERPS.

No matter what kind of content posting frequency you want to adopt, it’s important to constantly brainstorm for ideas. Here’s a little secret: top bloggers don’t wake up every morning and spend hours thinking about ‘what to write today’. Most professional writers have an idea bank in place, which they normally spread around their schedule. A good idea is to have an excel sheet where you and any of your co-writers can jolt down all your ideas.

The timing of posting content is very important too. Take Bleacher report for example, chance are you’ve already heard of it but if you haven’t it’s a vast network of sports blogs that are popular with fans of all kinds. A successful Bleacher report blog will always make new posts around the day of a game. Similarly, an Apple fan blog will increase the frequency of their posting once the WWDC comes around. Timing is very important.

Be Social

It’s a no brainer in today’s world that having a social presence is imperative. However most people do it the wrong way. They start social accounts and set them to auto post, mostly via an automated plugin.

Instead of doing this, try using your website’s social profiles, like you would your personal ones. Use them to strike conversations with others, post other interesting content you find on the Internet and to promote other writers whose stuff you find interesting. Starting with zero followers & likes can be difficult but don’t forget that even the biggest of accounts started from scratch.

Value-add Bookmarking

When we talk about social bookmarking we are not referring to running automated software and bookmarking every new blog post to 100’s of sites. That doesn’t serve any purpose anymore.

The post-Panda social bookmarking serves two purposes. First, it brings a decent amount of traffic, which in the initial stages of a new website is a welcome sight and secondly, bookmarking gets your site in front of a new audience and goes a long way in establishing your site’s brand value.

However there are 2 things you need for this to work. First is good content. If your content isn’t interesting, no one is going to share it. Second- use your bookmarking account for what it was intended for- for bookmarking interesting things on the Internet. Don’t just restrict it to promoting only your own website. Other users can see this and once they realize that you’re just interested in marketing your own site, they will quickly move on. No one likes to be manipulated, especially on the Internet.

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