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Keyword Research For Mobile Marketing | A Quick Guide

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The importance of mobile keyword research in 2013

– According to a digital marketing report compiled by RKG for the first quarter of 2013, consumers completed 25% of online searches from their mobile devices.

– Google’s New Multi-Screen World Study on the other hand suggests that 90% of all consumer interactions are today screen-based (including smartphones, tablets and television).

Clearly, mobile SEO is becoming an increasingly important concept for businesses. In this post, we are going to focus on mobile keyword research and the tools available for mobile keyword research today but first, let’s see why mobile keyword research is important in the first place.

mobile-keyword-research

One of the most obvious reasons for investing in mobile keyword research is that consumers who complete searches from their mobile devices use different keywords than those they would normally use on a desktop.  In some niches, for example, if you own a local restaurant, not targeting the right keywords can make you lose out on a lot of business.

Because mobile keyword research is so important for business owners, many tools are available to make the process more efficient and accurate.Many things make mobile keyword research different from desktop keyword research including the tools you should use and the metrics you should monitor.

1. Successful Mobile Keyword Research Starts with Clear Goals and Metrics

identify goalsLike is the case with desktop keyword research, successful mobile keyword research is not possible if you don’t define your end goals and metrics in advance.

For instance, if your site is responsive and your content device-agnostic, your mobile keyword research is going to be different than if you are doing the research for a site whose URLs are specific for searches completed from mobile devices.

In both cases, the focus is put on keywords that consumers use. If your content is device-agnostic, makes sure you compile a list of mobile-specific keywords to target mobile searchers as well as desktop users. If your content is mobile-specific, find keywords that match your business goals.

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