Directory Maximizer

7 SEO Experts to Follow on Twitter in 2015

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When optimizing your site for SEO, doesn’t it make sense to understand- from the get go, the tactile and immediately actionable incremental improvements you can make to parts of your website to improve rankings, performance and traffic? One of the most practical ways to stay on top of the advanced SEO techniques that exist today is to follow the right people on the social media networks, in particular Twitter. Comparing the findings of Klout, Wefollow and Followerwonk, below is a list of 7 influential and prominent SEO experts to follow on Twitter in 2015 for valuable insights about everything- from schema.org to the significance of site speed.

seo-experts-twitter

But first let’s quickly talk about Matt Cutts! After all, up until recently, he would have, no doubt, topped this list.

About Matt Cutts (@mattcutts)

Matt Cutts joined Google as a software engineer in January 2000. He later became the head of Google’s Webspam team and an official spokesperson for publisher and webmaster issues until July 2014 when he took a leave to spend more time with his family. This makes Matt Cutts a 14-year veteran of Google and an SEO expert although he has now extended his leave and it is unsure whether or not he will ever come back. You can still follow him on Twitter but he is no longer communicating much about search topics or new things in search.

7 SEO experts to follow on Twitter in 2015

1. Danny Sullivan (@dannysullivan)

Founding Editor of Search Engine Land and Marketing Land, with Matt Cutts out of the picture, it makes sense that Danny Sullivan is the #1 SEO expert you should be following on Twitter for SEO news, techniques and tips to be insanely successful and prosperous on the web. He is also the Chief Content Officer for Third Door Media and produces Search Marketing Expo, the world’s largest search marketing conference series aimed at educating internet marketers about search.

2. Rand Fishkin (@randfish)

Rand Fishkin, also known by his ludicrous job title “Wizard of Moz” is the co-founder and former CEO of Moz. He loves to speak about the world of marketing and technology including content, search and social from his blogs (note the “s” annexed to “blog”) to Facebook, Twitter, Google+, LinkedIn and a shared Instagram account. He is also a co-founder of Inbound.org and the co-author of The Art of SEO. Read more

How to Optimize Your Business Listing on Google+ Local

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Every day, millions of people search for businesses on Google. This makes it important for you to have a local business listing that can be easily found on Google.com and Google Maps. With Google+ Local, you can do this in a matter of minutes and it does not cost a thing.

Google-plus-local

Why use Google+ Local

1. You can speak for yourself

With Google+ Local, you can create a great listing for your business and make sure its details are accurate and thorough.

2. It’s easy to use

A local business listing is an easy way to maintain an online presence with or without a website.

3. It’s free

Creating a listing on Google+ Local is completely free. You can, in addition, make your listing shine by adding extras to it like photos and videos, custom categories and coupons to encourage customers to check in or make a first-time purchase.

How to Make the Most of Your Listing on Google+ Local

More people search for businesses online than anywhere else. A rich listing which features a description, appropriate images and videos, business hours and a link to your website will encourage potential customers to choose your service over others. Accurate and thorough information can also help Google match your listing to more searches directly increasing the number of views your listing gets.

So How Can you Optimize the Listing for Your Business on Google?

Google+ Local brings users and their local businesses together. To that end:

1. Create a business listing that is both complete and accurate.

  • Make sure your business location is entered correctly. Do not place your pin marker at a location where your business does not physically exist.
  • List your official business website on the local listing. Do not provide URLs that redirect users to landing pages other than those of the actual business.
  • Include images and videos. This will help your business stand out.
  • Include other relevant and useful information such as your opening hours.
  • And of course, make sure your business name and phone number are accurate. Provide a phone number that connects to your individual business location instead of a call center number whenever possible.

2. Choose the Right Categories for Your Business.

  • For your business to show for the right searches, you need to pick a category from the list of suggestions that depicts what your business is.
  • Choose specific categories instead of broad ones if those are more appropriate. The point is to describe your business well.

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Remarketing 101 – A Step by Step Beginner’s Guide

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Remarketing harnesses the power of technology to get your message to indecisive customers again and again, until you almost hypnotically persuade them to take out their credit cards.

remarketing-101

It usually follows this pattern – a potential buyer visits a webpage and for whatever reason, exits the website. They then start seeing banner ads of that website in many different places. This focuses on a psychological marketing principle that is simple and effective: familiarity. The user feels as if he has known the brand for a long time, and starts subconsciously trusting the website and becomes comfortable with it.

If this sounds like vague, mildly interesting marketing psychology that seems to be more of a hypothesis than a fact, the numbers tell a different story. Customers using active remarketing report more than 50% increases in revenue, boost conversion rates anywhere between 200-500% and lower their overall CPA as well.

How Does Remarketing Function?

Setting up a remarketing campaign is remarkably non-technical. Sometimes all it requires is simple Javascript inserted into your website’s coding. When a customer lands on your website, a cookie will automatically be dropped on his computer (which essentially records that he visited your website).

Your ad service providers can recognize that cookie and “know” that your visitor had an interest in your website. They can then send targeted ads of your website to them directly. In essence, the ad service providers are “learning” your customer’s preferences.

The main difference between a remarketing campaign and standard banner ads is this:

  • Banner ads have data that tells them about your visitor’s “interest graph” (based on gender, age, interests, etc) – so they can “calculate” what ad to display.
  • Remarketing banners already know what you like! They eliminate guesswork and work with the knowledge about your past habits, making sure they only get ads of the services they are only genuinely interested in.

Remarketing: Typical Trends

Remarketing translates to hard profit numbers for a huge majority of the customers who integrate it with their standard ad campaigns. Perhaps the most famous remarketing success story is of Loews Hotel Group, who made a whopping 7400% profit off their remarketing costs ($60,000 returns on a $800 remarketing campaign). In addition, their revenue increased 10%, and bookings went up 9%.

These trends are repeatable and predictable all around the Internet as remarketing emerges as a powerful tool that makes full use of psychology and technology to increase profit margins for online campaigns.

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Local SEO | The Order Of Things, Some Common Mistakes

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If we look at changes that Google made to Search in 2013, it becomes obvious that local search and mobile marketing are now indispensable components of any successful marketing plan to improve the online visibility of a business. In effect, local search marketing is the process of employing what sometimes feels like an endless list of tactics to optimize your local profile. The success of a local search marketing strategy it seems is contingent upon two things: Proper timing and avoiding local SEO mistakes.

Local-SEO

Proper Timing is Key

A big part of local search marketing is knowing where and when you need to create or claim a business listing. Online, there are many local directories and they constantly pull information from each other such that, at any one point in time, it is practically impossible to differentiate which directory is pulling what information from where. But there is a hierarchy that exists among the various local data providers and aggregators. This explains why if you are to create or claim a business listing, you would do well to start with the big shots and work your way through the one-way or two-way data streams they branch into.

1. Start with the Major Data Providers

Localeze, Acxiom and ExpressUpdateUSA, previously called infrogroup are what you call major data providers. Basically, major data providers are the local directories that supply all the search engines and other local directories with information. As such, these are the local directories you want to start with to create a complete local profile for your business. Verification is usually done via a confirmation email or by phone. After updating and claiming your business listing, it will be a couple of weeks before the search engines and other local directories pull your information from the major data providers and in turn update their record of your business information.

2. Next Stop: The Search Engines

After updating and verifying your business listing with the major data providers and waiting a little while (because you want to avoid creating duplicate and inaccurate profiles), the next stop is claiming your listing with the major search engines including:

  1. Google Places for Business
  2. Bing Business Portal, and
  3. Yahoo! Local

Once you verify your business listing by waiting for a postcard with a pin code or for an automated phone call, you can start updating the listing with photos, videos, work hours and so much more.

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7 Sources of Fresh Content Ideas for Your Blog

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When you run a blog, one of the most challenging tasks is to always come up with fresh and awesome content to keep your blog interesting and your readers on their toes. Sometimes merely having a good idea for a blog post is half the battle in the bag. The question is: How do you get these awesome ideas for your blog?

Blog-graphic-from-Istock

If you are an expert in your field, you probably have a lot of knowledge and expertise that you can share on your blog. Your industry knowledge will come in handy.

For a few weeks!

But what happens when you run out of things to say? What happens when you hit writer’s block?

The good news is: Writer’s block is not an affliction when it comes to blogging. You can get around the problem fairly easily with these 7 awesome sources for great content.

7 Sources for Awesome Blogging Ideas

1. Keep an Eye Open for Fresh Industry News

News by definition is information that’s new. As such, industry news always make great blog posts. If you run a blog, it is always a good idea to subscribe to a few blogs that cover news relevant to your industry. That way, the next time you find yourself at a complete loss of what you to write on your blog, you can just head over to the blogs you’ve subscribed to and scan industry news worth sharing on your own blog. You can even use trending topics to build quality links to your site.

2. Encourage Guest Posts

A relatively new concept, when you run a business blog, there is nothing to say that you should be the only one posting on your blog. You can request a blog post from another leading expert in your industry and perhaps return the favor yourself in due time. The rationale behind is simple: Different minds work in different ways. Perhaps another industry expert will come up with a blogging idea that would never in a million years cross your mind and the same goes the other way round.

3. Other People’s Content

Another great way to come up with fresh content is to read other people’s blogs. If you know of a blog that shares value information relevant to your industry, logic says, you should subscribe to that blog and keep an eye out for great pieces of content that you can in turn present in a completely different way on your own blog: Maybe you have a different opinion on the subject that you would like to share, maybe you did not like the other blogger’s take on things or maybe it’s just a topic you never thought of addressing.

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Get Your SEO & Social Media Marketing to Work Synergistically For You

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Social signals are given more and more weight by the search engines, in terms of search engine rankings, as the days go by. If you are leaving social media marketing out of your campaigns, you are definitely missing out.

Google Social signals in search

There are also some companies who do their SEO part and their social media marketing part, but their mistake is that they are not integrated with each other. Let’s have a look at how to fix that.

Link building and Social media

Social SEOPanda. Penguin. And countless of other updates that the general public isn’t even aware of. Search engines are striving to serve the most relevant results to their users. They found out that one of the ways was to fetch social data.

Search engines (the big ones) are now measuring the strength of social signals – based on likes, comments, shares, tags etc – and it seems that social signals are now weighing much more than links from blog comments, profile backlinks, links from content farms, and other forms of low quality links (becoming more and more true after each and every update).

Perhaps the focus should be changed. The time and money spent on getting low quality links should be invested in relevant guest posting and high quality social marketing instead.

There is no lack of social platforms. There is no excuse. Not sure which ones to start with? Here is a random pick: Facebook, Google + and YouTube. There you go.

Post share-worthy content. Reward people for sharing them. Whatever needs to be done; just do it.

A few words on Blogging Blogging SEO

You got to love blogging – one of the most effective inbound marketing strategies of all time! It’s a spot that you own, where you can post high quality content – tutorials, tips, news, personal experiences – and where people can come back to whenever they want to read about your stuff. It’s also a place where you can put up your offers. It’s ALSO a place where people can link to when they want to share your content. For me, a blog is the perfect blend of SEO and social marketing. For anyone who does online marketing, it’s heaven.

If you’ve ever tracked your SEO campaigns, chances are you’ve noticed that about 80% of the visitors than land on your pages come from long-tail keywords that you didn’t even try to rank for. This is the beauty of a blog. Effortless traffic (almost), simply due to the fact that you’ve shared high quality content.

Tips to further optimize your blog:

  • If you don’t have one yet, create one!
  • Reserve a few hours of your work-time for internal linking (link to your other relevant posts within your posts)
  • Use breadcrumbs; people like knowing where they are
  • Have a site-map
  • Enable social sharing
  • Show your visitors how to share your content (for example have a box below all your posts with some code that they can copy and paste on their blog or social profiles)

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How to Get Links Once You Have Great Content

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Any good linking strategy starts with having high quality content. Your content needs to be so good that anyone who reads it feels indebted to you for putting it out. But thget links for good contentat’s not enough.

In order for your site to garner real backlinks and real rankings, you need to actively market your links. You need to be able to get websites who’ve never heard of you to look at your content and give you a one-way backlink.

If you can’t do this, then your content is most likely going to sit in the archives of Google, only to be found by a handful of people.

So how do you market your content so it gets more links?

Make Your Content Rank

One of the best ways to get your content new backlinks is to make it rank. That might seem counter-intuitive on the surface, but when you really look at it, it makes sense.

All you really need to do is get your page to the top 10. If you can get your piece of content to the top 10, it’ll get enough traffic that people will start to link to it. People with websites will see your content, like it and help you finish the race to the top.

So instead of trying to rank a no-link page, try to get your no-link page to #9 on Google. Treat it as if it were an SEO project. Use the best and most cutting edge backlinking techniques you can find to get your content up to the first page.

Do Some Guest Postingguest blogging

Do some guest posting on other people’s websites. Create a high quality content post about something that’s relevant to both websites. Don’t write your guest post just to get a backlink. Instead, write it to attract real people to your website. Remember, the more real people you get to your website, the higher your chances of getting more backlinks.

In your author bio, link to your new content piece instead of your home page. This will give your content piece more link juice as well as more visitors. Alternatively, you can link to your home page in your bio section but link to your content page in the actual guest post itself.

Tap Your Relationships

If you’re regularly trying to rank pages in an industry, it’s a good idea to build as many relationships as possible. Talk to other webmasters and website owners. Connect with them on Twitter. Comment on their posts. Let them know that you exist. Contribute to their communities and help them succeed in whatever way possible.

Then when you have something that you want to promote, you can come to them and ask them for the favor. Because you’ve been so helpful in the past, they probably won’t hesitate to give you a hand.

Figure Out How They Did It

Another way you can bump your content to the top is to take apart the current top listing’s strategy.

Use tools like Open Site Explorer or Majestic SEO to probe into their linking structure. Who’s linking to them? Does it look like a self-generated linking strategy, or was it done through relationships?

If their strategy was self-generated, see if you can replicate it. If it was generated through relationships, see if you can find similar relationships to promote yours. If your content is outright better than theirs, you can even try getting those sites to replace their link.

Do a Social Media Push

Go on your social media networks and do a push for your content piece. Publish it on your Twitter account as well as yourspread your content on social media Facebook account.

Message other Twitter users who you have a strong relationship with and ask them to tweet out your piece of content. If your content is catchy enough, there’s a good chance that other people will keep retweeting it. This can help drive a lot of traffic to the content and bring you a lot more backlinks.

These strategies will help you get your new content ranked higher, which will garner more links for it. Don’t assume that just because you have great content, you’ll rank. You need to put in the work to build it backlinks. Once it hits a certain threshold, like hitting the front page, then the quality of your content can indeed carry it the rest of the way.