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A Guide to Marketing on Reddit

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Reddit is a community platform composed of many different sub-categories called “subreddits”, each of which is a place for the app’s users – known as Redditors – to submit and talk about content related to a specific topic, such as fashion or movies.

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There are two essential content types that can be added to a subreddit. The first is a link post, which consists of a title that links to any page on the Internet. The second is a text post, which is simply a title and a few brief lines of text. Text posts also are called “self posts” because they link only to themselves, rather than to another web page.

Beneath each post is a comments section, where Reddit users can discuss the content. Read more