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4 Signs That You’re Working with a Great Web Designer

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Web Designer

Designing a website isn’t easy. It requires a certain level of understanding. And striking a balance between UX and UI.

You may be required to have some knowledge of website coding standards, be it HTML or CSS, or both.

Either way, it is an ever-evolving industry and it would be in your best interest to learn other coding standards to see how it will fit in with your designs.

Talk about building up your personal portfolio – the skills that you have accumulated will certainly help your endeavors for the foreseeable future.

In this day and age, most of your audience and customers turn to Google for their source of answers.

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How Small Businesses Can Benefit from Content Marketing

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When a new business is set up, even when the layout is being finalized, the focus is always on creating an awareness-how to tell the audience that we provide the service. All the barriers to a small business setup can be easily overcome with a bit of planning and applying the right strategizes.

There are many methods to carry out this, but content marketing for small businesses is one method that will provide needed aid with cost-effectiveness giving sure results. Content helps the entrepreneur to reach out to the audience the way he wants. Content Marketing has become one of the most popular market strategies which has benefited many businesses.

Content Marketing is a part of the software that automates at least one of the content marketing projects. In many cases, the target of a great organization is to build up brand awareness and drive leads & revenue with the help of content.

It helps to eliminate a lot of the common threats the organizations face with content. Adding to this, there are numerous benefits that can be availed such as providing aid to find articulate writers, lead generation from the content, consolidate the processes, automating content scheduling & distribution, adding high-converting lead-generating templates, getting updates over results and much more.

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Semantic Search and its Impact on SEO

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Keyword-based search engine optimization, as traditionally practiced, is dead as we witness the rise of long-tail keywords and semantic web technologies. These are now intrinsic to almost every operation performed by the major search engines including Google and Bing. As a result, if you are a search engine marketer and you are serious about maximizing the visibility of your website in the SERPs, you need to have a sound knowledge of how the semantic web works and the incorporated technologies.

semantic-search

But do not take this to mean that keywords are no longer relevant to SEO in 2015. After all, the search engines do require some text to make sense of what it is your company actually does. But what they take great pains to understand (and subsequently store) are other information including places and concepts that ultimately gives the pages on a website their meaning.

In short, semantic search is this creepy functionality within Google and adopted by a few other search engines whereby the engines derive meaning from the words on your website rather than focusing on the words themselves. This was introduced as part of the Hummingbird update released in the summer of 2013.

The Value of Semantic Search

Search begins when words are typed into a search box. This makes ranking for the right keywords one of the most important activities in search marketing. But most people don’t search with one keyword. For example, someone is very unlikely to type “laptop” in Google’s search bar. They would type additional words to give additional clues. For example, they could be looking to:

  1. Buy a new laptop
  2. Buy a used laptop
  3. Have a laptop repaired
  4. Upgrade a laptop
  5. Buy laptop accessories
  6. Or do research for a paper due at school about the evolution of laptops

In turn, the search engines explore the semantics of those additional words and understand the meaning behind them to guess what the user might really be looking for. This has an application in SEO because by incorporating semantic technologies in your SEO campaigns, you can help Google deliver your website pages as the best results possible to user queries. This means you have to determine the right keywords based upon user intent and then create content based on those terms.

Semantic keyword research has many advantages:

  1. Semantic keywords inform high-converting blog posts.
  2. It can improve your click-through rate when the elements of your conversion funnel are aligned semantically, including your landing pages and emails.
  3. It can improve your quality score, which in turn leads to better rankings.

Some Tools You Can Use for Semantic Keyword Research

1. Google’s Advanced Search

Google’s advanced search results is a quick and effective way to generate semantic keywords. Using the example above, say you’re an online laptop store and you are currently having a 30% off promotion. To find keywords that visitors actually type into the search engines, type “laptop discount codes” in Google’s search bar. Scroll to the bottom, and ignore everything in between; at the bottom is a harvest of keywords. Read more

Is WordPress the Best Platform for SEO?

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There are many paid and free platforms you can use to build your business or personal website. But WordPress is one of the most popular?

wordpress seo

Why? The biggest reason is that it is an open source site, which means anybody can use it for free. That means the price is right for many web page builders, especially those without a huge budget to spend on their websites.

The other reason WordPress is so popular is that it is easy to use. Like the iPhone or the iPad, WordPress is purposely designed to be used instinctively by users. You don’t need to have a technical background or have to wade through a lot of technical jargon to get started. Just turn it on and go. Read more

7 Things You Ought to Know about Referrer Spam

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If you haven’t heard of referrer spam, don’t worry. You’re in the majority.

referrer spam

Referrer spam is a type of spamming aimed at search engines like Google, Yahoo, Bing and others that involve making repeated web site requests using a bogus refer URL, that actually is aimed at the site, the spammer wants to promote.

You may have heard of referrer spam by other names, which includes log spam or referrer bombing. Whatever they are called, all are considered to be “black hat SEO” strategies, or search engine optimization techniques that seek to exploit the weaknesses of search engine algorithms for commercial, financial or personal gain.

Here, then, are seven things you need to know right now about referrer spam and how it could be affecting your websites. Read more

How to Captivate Your Audience & Increase Conversions Through Effective Calls-To-Action

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In the world of online marketing, especially on landing pages and sales pages, it is not uncommon to come across phrases like

  • Buy now
  • Start a free trial
  • Learn more
  • Or Sign up for our service

These are call-to-action triggers, which are simple commands designed to direct customers to take some sort of action. The question at this point is: “Why are they needed?”

call-to-action

Here is the deal: As an online marketer or business owner, one of the things you need to be able to do, is to fight the human inclination to shift our attention to new and unanticipated directions. For example, how many times does it happen that you go online with the intention of reading a news article but 10 minutes later, you are on YouTube, devouring one video after another? After all, one click is all it takes to jump from one topic to the next and everyone online including businesses, media outlets, and bloggers are competing to get that click.

Therein lies the value of calls-to-action or CTAs. They are tools designed to let you survive in this attention seeking economy. The perfect call to action captivates your audience, educates them and increases your conversions. After all, you can write the perfect landing page for a campaign that gets the attention of your customers, draws them in and then pulls them down the slippery slope to the end of your copy but if you fail to close the deal, it would all be for nothing.

In fact, one of the main reasons why landing pages and sales pages don’t convert leads into customers is a weak call-to-action. So how do you create the perfect CTA? The trick is to use a mix of CTAs for the different stages of your sales cycle. Read more

How to Tailor Your Off-Site SEO Based On Your Niche?

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Webmasters who have at least some knowledge about the functioning of search engines know that running a successful website without search engine optimization (SEO) is kind of iffy. However, all SEO is not created equal – you need to adapt your strategy to make it work for your business. On top of that, a good SEO strategy today is significantly different compared to the SEO strategy practiced ten years ago.

SEO-Tools

Search engines like Google, Yahoo! and Bing have invested a lot in their algorithms, and SEO success today is much more difficult. Unique and engaging content, social media presence, responsive design, and the use of different media are some of the elements of a killer SEO strategy. But there are many different niches, and experts agree that applying a general SEO strategy for every niche won’t provide the same result.

As a matter of fact, it might work great for some websites but may prove to be completely useless in certain niches. This is why a custom SEO strategy for specific niches is recommended.

When you are developing an SEO strategy for a specific niche, you must take a few things into consideration. Read more