Directory Maximizer

How Different is International SEO from Normal SEO?

2 Comments  

International SEO

Webmasters often talk about international SEO as if it were a completely different animal than regular SEO. They host conferences, they have international SEO webinars, they buy (and write) eBooks and so on and so forth. But at the end of the day, is international SEO really that different?

Let’s take a look.

The Language Issue

Language Issue International SEOOne of the biggest issues with optimizing web pages for international markets is the language issue.

If your website isn’t in the language of the searcher, chances are you aren’t going to show up at all. In order to rank, you need to have your website(s) translated.

This is one of the big differences between international and national SEO. How do you write content that’s high quality and has personality, in a completely different tongue? How do you make sure the new piece of content has all the idioms, analogies, metaphors and examples written in a way that captivates attention? How do you make sure the cultural references that make sense in the United States are replaced with cultural references that make sense in whatever language you’re now talking to?

Creating content for another language isn’t just a matter of finding someone to translate your US content to your international language. Most translation firms simply do straight translations, where they take the English phrase and directly transpose it to another language.

In order to create high quality content that gets backlinks, you must get the language issue resolved.

Too Much Focus on Infrastructure

In international SEO, a lot of people spend a lot of time on the infrastructure. They talk about how, when and why to buy local domains and TLDs. They talk about the benefits of a local domain versus creating a subdomain for another country. They talk about putting multi-language sites on the same TLD in different subfolders.

All this is valuable information, but it’s not where the important distinctions are. Anyone can buy a foreign TLD or setup a subdomain. This does not tell Google anything about whether or not you have quality content. All it tells Google is that your site is meant to be in a specific country.

These factors are good to pay attention to, but they’re not what will determine your ranking.

Read more

What to Do When You Run Out of Keywords to Target in your Keyword Research

2 Comments  

When you were first starting your website, you most likely picked a relatively modest keyword to target. You mastered that keyword, got ranked for it, then targeted higher traffic and more difficult keywords. You also probably went lateral and targeted similar keywords, synonyms and keywords that mean the same things but have different root words. Keyword Research

At some point, you’re going to hit a wall. You’ll have targeted every keyword you can think of in your industry. You might not be ranked for all of them yet; some of them might take time, some of them may be impossible to rank for and some of them you’re already at the top of. But you will hit a wall where it just seems like there’s no more room to expand.

There is.

To expand beyond this wall, you need to go beyond the basic research tactics. You need to really dig deep and use unconventional tactics to find new keywords to target.

Here are a few different ways you can go above and beyond to find new profitable keywords. As you’re browsing these different methods, keep in mind that the goal is to find keywords that are both relevant to your site and can generate substantial traffic.

Look Through Your Analytics

In your analytics data will be a section dedicated to telling you what keywords people typed in to access your skeyword hints from analyticsite.

Many of these keywords will come from SERPs that you deliberately targeted and know you rank for.

However, a handful of people will have arrived at your site from keywords you’ve never heard of. Look into these keywords. There might be a whole host of related keywords you could target to get people to your site.

Look at Your Competitors’ Sites

Look at what your competitors are doing. What kinds of keywords are they targeting? Are they going into any peripheral markets?

Open up a few pages on their site and look through the source code. What keywords are they putting in their meta tags?

Put their site through the Google Keyword Tool. What keywords does Google think their site is relevant for?

Read more

Easy 8 Step Process for Landing Quality Guest Post Opportunities

1 Comment  

Guest PostGuest blogging is today one of the most powerful ways to get backlinks, to build a rock solid reputation and to get pre-sold traffic to your website. Many of the old marketing tactics like article marketing have simply died out. Today, if you want to get traffic and links, you really need to create real valuable content and get it distributed.

How do you use guest blogging effectively? Just follow eight steps.

Step #1: Discover the Right Blogs Finding the right blog

The first thing you should do is look for and discover blogs that you may want to guest write for.

Use Google’s “blog” search (on the left) to look for blogs specifically. Look for blogs in your market, as well as peripheral markets. If you have a blog on fishing for example, you might also look for wildlife blogs that have an interest in fishing.

Step #2: Rank the Blogs by Value

Rank the blogs Will getting a guest post up on this blog help you? There are a few ways to determine this.

First, plug the blog into Compete and Google Ad Planner. How much traffic do these services think the blog has? Often time’s for smaller blogs, these tools won’t have any data. Use tools like Open Site Explorer and Alexa to try and get a sense for the reputability of the site and how much traffic it gets.

Take a look at how many comments the blog has on a typical post. Do they have an active audience? Try to only spend time on blogs that are actually read.

Step #3: Figure out Your Proposition

What exactly can you offer this blog owner? How can you benefit their audience?

Try and write a concise yet hard hitting value proposition. Convey how committed you are to providing great content. Then finish with a few guest post ideas for them to consider.

Write from a “what I can do for you” perspective rather than a “why I’d like to guest post for you” perspective.

Step #4: Add a Personal Touch

Mass sent messages almost never work. Instead, you want to send a message that really gives them the sense that you took the time to read their site, get to know their audience and offer something valuable.

Browse some of their latest articles. Read the site and get to know the site’s personality.

Then when you write your email, make sure you say something that shows that you’ve really taken the time to understand them.

Read more

The Free Stuff Link Strategy: How to Make it Work

5 Comments  

Being GenerousOf all the backlink strategies out there, being generous is one of the most simple, most powerful and most natural methods. Building backlinks doesn’t have to be done manually or even intentionally. Instead, if you just focus on giving away high quality stuff, people will naturally want to link to you.

It sounds almost too good to be true. Or, to the ears of an experienced marketer, too naïve. Yet it really does work, even in the most competitive industries.

The Law of Reciprocity Reciprocity

The law of reciprocity states that if you do something for someone for nothing, they’ll feel a sense of obligation to you. This is why the charity collectors outside department stores will often give you a rose before asking you for money. They gave you something, so you’ll naturally feel like you need to give something back.

Giving away free stuff, like free reports, free CDs, free videos, free software, free downloadables and so on taps into this sense of reciprocity. If you give them something for free, they’ll feel like they need to give you something in return.

It’s How Loyalty is Built

Build Customer LoyaltyThe people who will ultimately be your ambassadors to the internet will be your loyal readers and followers. These are the people who will tell all their friends about you. These are the people who will link to you and share all your content, getting other people to link to you as well.

The way you create this sense of loyalty is by giving away high quality content for free. People want to know that when they send friends your way, they’re going to be treated well. People want to know that you really stand behind your content, before risking their own reputation by linking to you.

People Link to Content, Not Promises Social Media Content Strategy

It’s common on the internet for people to put conditions on content. Sign up for this newsletter to get a free eBook. Or “Like” this page to gain access to the videos. Or make a purchase to get this informational product.

Unfortunately, people don’t link to promises of content. People only like to link to content that they can see already. If you’re locking your content behind promises, there’s a very good chance you’re only getting a fraction of the backlinks that your content is capable of generating.

Read more

What is Fresh Content & Why It’s Important – Google’s Algo Change

Leave a Comment  

In the past, Google’s algo has been good – but not great – at figuring out which search terms are time sensitive. When a search term is time sensitive, the Google algorithm treats it differently than if it’s a static keyword. Static keywords are ranked based on how many backlinks they’ve generated over the lifetime of the page. On the other hand, new content is ranked differently – by how relevant the new content is to searchers who’re looking for time sensitive information.

Google ALgo Change

Recently, Google has updated their freshness algorithm. Thanks to the new algo change, Google searches are now much more likely to be affected by the freshness filter. In fact, a whopping 35% of all searches are likely to be affected by the recent change.

How does this affect you and your website?

Covers Events in Real Time

Real Time InformationGoogle’s new algorithm includes literally up-to-the-minute updates. That means that Google knows what’s most recent and what’s going on in the world, down to the minute.

This gives a huge boost to sites that do up to the minute blogging and event coverage. For example, during Mac World, many sites will cover exactly what’s going on, as it’s going on, through their wireless devices.

The same has been done at major political movements and other such events.

If you can cover a news event or in person conference in a similar manner, you stand a very good chance of ranking for time-related searches.

Update Your Content Update content

Google’s new filter can tell when the results of search terms are supposed to rotate.

For example, take a keyword like “Breaking Bad Trailer.” Last year, the trailer might have been the one for Season 5. However, this year the right trailer to show is the one for Season 6. In the past, Google might have ranked the Season 5 one higher because it had more backlinks. Today however, the changed Google algo knows that users are looking for timely information and will rank the more recent one instead.

Likewise, let’s say you have a site about fishing poles. If you make sure to update the website regularly with information about the latest fishing poles, you’re much more likely to get ranked than if you let the information slowly get stale.

Keep your information up to date. The new Google algo knows when users are looking for fresh content. You definitely want to fall under that category.

Read more

Title Tag Optimization: 15 Super Tips to Optimize your Title Tags

1 Comment  

Title Tag OptimizationGetting your title tag right is the most important factor of your on-page SEO. Having a great title tag helps search engines figure out what your website is about and rank you properly. It also helps users who are browsing search results figure out what your website is about and decide whether or not they want to click on your website.

Here are the most important Do’s and Don’ts when it comes to title tag optimization. Following these tips will help make your site both user friendly and more search engine friendly.

1. Use a Unique Title Tag for Each Page Unique Title Tag

Many sites use the exact same page title for several pages in their website. This is a terrible idea.  Having specific keywords you’re targeting with each and every page will help you maximize the exposure your site gets in general. Make sure you optimize your title tags to ensure that you have a unique title for every single page on your site.

2. Embed Keywords in a Phrase

Rather than using just your main keyword in your title tag, it’s much better to embed the keyword within a phrase.

For example, instead of “lose weight,” a much more effective keyword would be “How to Lose Weight for Women Under 35.”

This will help you get traffic from more specific search terms. Also, you reduce the likelihood that Google sees you as keyword spamming.

3. Use Power or Action Words

Using Word PowerUse power words or action words. For example, instead of just “How to Lose Weight,” try “How to Lose Weight Quickly” or “How to Shed Pounds in Weeks.”

These words sound more active and capture more attention. This helps attract reader attention and helps with Google rankings as well. One thing Google tracks to determine where your site should rank is how often users click on your result versus all the other results – By using more active words, you’ll get more clicks and thus more rankings.

4. Place Your Main Keywords in the Beginning

Keywords that appear in the beginning of the title tag are weighed more heavily than keywords near the back. Place your main keywords in the beginning and everything else towards the end of the html title tag.

5. Use a Pipe or Hyphen to Separate Keywords

If you’re using multiple keywords when optimizing your title tag, use a pipe (|) or hyphen (-) to separate them. For example, “Lose Weight | Low calorie Foods.” Don’t let your keywords run into each other.

6. Specify the Acronym

If people are likely to search for your site by the acronym, make sure it’s included when you optimize your title tag. For example, instead of just making your title “Better Business Bureau,” make it “Better Business Bureau (BBB).”

7. Use Numbers to Get Clicks Use Numbers

One proven method of getting more people to click on your content is to use a number, preferably a large one, in your title tag. For example, “101 Healthiest Foods to Eat” or “44 Little-Known Fatty Foods to Avoid.”

Read more

Rethink Your Link Building Strategy – Targeting Long Tail Terms

1 Comment  

If you’re using the old-fashioned method of getting backlinks to try and rank for competitive keywords, I’ve got news for you: You’re leaving the bulk of your traffic behind. Over the last few years, intelligent marketers have discovered that the money and the traffic simply aren’t in the big keywords.

Importance of Long Tail KeywordsWhen you conduct a search online, how do you go about your search? More often than not, you type a pretty specific search term into Google. That’s because you’re looking for specific information rather than generic information. These searches are called “long tail searches.” They’re searches that come from longer keywords rather than short two or three word search phrases. Search engine experts estimate that 70% of searches are long-tail searches while only 30% are high level and mid level keywords.

Aiming for the long-tail has two main benefits. First of all, they’re much easier to rank for. Instead of taking months or even years to rank for a competitive keyword, you can rank for a large number of uncompetitive keywords instead. Second, long tail searchers tend to be much closer to buying.

Long Tail SEO If you run a microwave oven and grill  sales website, who would you rather  have land on your website: Someone who types in “oven” or someone who types in “buy a microwave oven and grill” The latter of course. They’re closer to buying.

Now you know why targeting long tail is important. So how do you go about doing so? There are two main questions you need to address:

1.    Which longtail keywords will be the most profitable to target?

2.    How do you build links to and rank for these keywords?

Let’s address each question, one at a time.

Choosing Longtail Keywords to Target

Start by looking through your Google Analytics data. If you don’t have analytics installed, install it now. In addition to long tail data, you’ll get a wide range of valuable information.

Google Analytics will tell you exactly what longtail keywords people came to your website through. Record these and look for patterns, frequent searches and buying keywords.

Read more