In 2014, we can see a fusion of what would have been considered a few years ago to be separate techniques. For example: social and search engine marketing. They are converging to become one. Another strategy that’s tending to fuse with that mix is content marketing.
If you want to thrive (or even just barely stay!) in business in the coming months and years, we strongly recommend you to get started with content marketing if you haven’t already.
In this article, we will be sharing 5 components that can make content marketing an investment or a waste (if they are missing!).
Know Your Audience
Even if you cater to a broad range of customers, you need to know who you want to target when writing any and every piece of content.
Nike for example has several Twitter accounts targeting different segments of its audience (nikebasketball, nikefootball, nikerunning, nikegolf, niketennis, etc.) This allows the brand to publish highly targeted pieces of content.
Get to know your audience. Find out what they are interested in, the language they use, etc. (this is where niche forums help!). With this information, you’ll be able to create content that resonates with your readers. Skip this, and you are risking writing or paying for content that is only going to get a couple of views, when it could be getting hundreds or thousands with a little research.
Ask Them to Participate!
A fancy term to describe that would be “User-Generated Content”. Encourage that. Tell them to ask questions. Ask them questions and for their feedback. Make a survey. Do contests. Provide an easy-to-see link on your page where they can contact you to make a guest post.
A lot of sites run almost exclusively on user-generated content. You don’t have to be one of them, but making it simple for your audience to contribute to your content can’t hurt, can it?
Focus on Quality
Quality is one of those things that just keeps gaining more and more importance with time. Search engines and social networks spend millions of dollars on building algorithms that specifically find quality content.
If you intend to be in business long-term, your investment in quality content now will pay off for a long, long time to come, starting today.
Invest (time or money or both) in writing awesome blog posts, remarkable articles, kick-ass e-books and doing extraordinary webinars.
Quality encourages shares, signups, and purchases (We rarely buy when we are not impressed. What about you?)