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How To Get Started With Google Places For Business | A Quick Guide

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Say you own a business. Internet search is a great tool for getting found by potential customers. More people use online search engines like Google than any other media to find local information. This makes it useful to take control of your listings on Google and let customers know what you are all about. Google Places is hands down the best local listing. And you are about to find out why.

Google-PlacesWhy Use Google Places?

1.Through Google Places, You can Reach out to Millions of Google Users for Free

With the popularity of the Internet, more people search for businesses online than any other media so it’s of vital importance that if you own a business, you get a local business listing so your potential customers on Google and Google Maps can find you. With Google Places, you can do this in a matter of minutes and it does not cost anything.

2.Let People Know What You are All About

If you have a website for your business and you are getting your search engine optimization right, you probably already show up on Google. If you get a business listing on Google Places, you will still need to verify your details to make sure they are accurate. Within a few minutes of that happening, you will be able to customize how your business is listed on Google and Google Maps. You can include photos, your business hours and anything else that will help you stand out from your competition down the street.

3.It’s Easy to Manage

Google Places is easy to use and even if you don’t have a website, you can still maintain a decent online presence for your business with this local listing. Any time you wish to make a change to your listing, simply visit Google Places and edit the information you provided before. Using Google Places, you can also access data like how many people have clicked on your listing.

4.Free Premium Options

With Google Places, you can make your business listing on Google and Google Maps really shine with custom photos, videos and coupons to draw in the big crowds.

How to Get Started with Google Places

You can get started right away!

 1. Signing Up

To get started with Google Places, visit this link. Fill in the information about your business and agree to the terms. You will be asked for an email address. Use an email address you want associated with your business listing.

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2. Verify your Listing

The next step is to verify your business listing. This is done by mail and it ensures that your business is indeed located where you said it is.

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12 Step Guide to Having an Authoritative Brand Presence Online

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Authority BloggingHow often have you visited a site directly without having to go through Google? If you have, then those sites have successfully managed to create an authoritative brand online, such that you didn’t feel the need to search for them but instead to go directly to their site.

Having an authority site that people respect will mean you’re doing things that will invariably also help with your SEO efforts. Search engines like Google and Bing go beyond just looking at links and also look at certain credibility factors, like how and where you’re mentioned online. Being mentioned on prominent sites online will only happen when you’ve established a certain amount of authority. So building an authoritative brand online is important if you want to be successful online.

Foundations: Building Your Brand

Building your brand

To start with, you need to get the fundamentals of your brand firmly established. These are some of the most important things to do to build a strong foundation for your brand.

Demonstrate Expertise

In order for people to trust you, you need to prove yourself as an expert. Teach people things they didn’t know before; and make sure it’s not just rehashed content. Share things you’ve learned from personal experience.

Establish Trust

Some say success on the internet is all about trust. Trust means people know who you are, they trust you to deliver on what you say you will and they trust your character. They need to believe that you’re looking out for their best interests.

Have a Consistent Message

You can’t build a brand if you’re always flipflopping on your message. This is one of the main reasons why McDonalds’ brand today is so poor: They started as a family restaurant, then “loved to see you smile,” then at one point even tried to brand themselves as healthy by offering salads. In reality, McDonalds’ brand is unhealthy fast food, in part because they didn’t manage their brand consistently.

Solve Problems

Helping others solve problems is a surefire way to build your brand. If people are having trouble finding deals on hardware, point them to a resource. If people are having trouble using a new marketing tactic, do a special post. Figure out what people’s problems are and help solve them.

Let Yourself Show Through

People love it when real personality shines through. Don’t be afraid to say what you’re really thinking and to say what’s real and authentic. There’s a ring of truth that people can hear when you’re showing your real personality. That ring of truth helps build trust and establishes connection.

Help Others Succeed

Go out of your way to help not just your customers, but other business people. When you help other people succeed, they’ll return the favor at some point in the future.

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Will Social Media Factors Outweigh Links in the Near Future?

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Social MediaAs a whole, the search industry is putting more and more emphasis on social media for determining rankings – But just how much emphasis are search engines putting on social media? As social media gains more and more prominence among search engines, that also means that simultaneously the value of links is going lower and lower and lower.

How much weight are Google and Bing putting on social media today, and where are they likely headed in the future? Let’s take a look.

Step Back and Look at it from Google’s Eyes

Remember that Google’s goal in the world is to index all the information on the web and to organize it according to its usefulness. In other words, every algorithm Google writes is designed to do one thing: To sort the bad content from the good and to put the good upfront.

Now, ask yourself: From Google’s eyes, which is a more reliable metric of measurement? The number of backlinks an article receives, or the number of “shares” it gets on Facebook? Google Watches You

Keep in mind that only a small fraction of people actually own websites and blogs. Look at your own Facebook profile. How many of your friends have blogs or websites? By the same token, how many of them regularly post and share links?

The reality is, only a small subset of the internet has their own website. By only counting links from websites, Google is actually getting a very skewed version of what people like and don’t like.

In Google’s eyes, each link today is counted as a “vote” on that website’s level of quality. The more votes it has, the better the website is.

However, in reality Google is only sampling a small portion of the true votes that are happening on the internet. Every day, hundreds of millions of people “vote” on the quality of content by sharing it on social media. Google is completely bypassing those votes, in favor of the old fashioned backlink.

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The Free Stuff Link Strategy: How to Make it Work

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Being GenerousOf all the backlink strategies out there, being generous is one of the most simple, most powerful and most natural methods. Building backlinks doesn’t have to be done manually or even intentionally. Instead, if you just focus on giving away high quality stuff, people will naturally want to link to you.

It sounds almost too good to be true. Or, to the ears of an experienced marketer, too naïve. Yet it really does work, even in the most competitive industries.

The Law of Reciprocity Reciprocity

The law of reciprocity states that if you do something for someone for nothing, they’ll feel a sense of obligation to you. This is why the charity collectors outside department stores will often give you a rose before asking you for money. They gave you something, so you’ll naturally feel like you need to give something back.

Giving away free stuff, like free reports, free CDs, free videos, free software, free downloadables and so on taps into this sense of reciprocity. If you give them something for free, they’ll feel like they need to give you something in return.

It’s How Loyalty is Built

Build Customer LoyaltyThe people who will ultimately be your ambassadors to the internet will be your loyal readers and followers. These are the people who will tell all their friends about you. These are the people who will link to you and share all your content, getting other people to link to you as well.

The way you create this sense of loyalty is by giving away high quality content for free. People want to know that when they send friends your way, they’re going to be treated well. People want to know that you really stand behind your content, before risking their own reputation by linking to you.

People Link to Content, Not Promises Social Media Content Strategy

It’s common on the internet for people to put conditions on content. Sign up for this newsletter to get a free eBook. Or “Like” this page to gain access to the videos. Or make a purchase to get this informational product.

Unfortunately, people don’t link to promises of content. People only like to link to content that they can see already. If you’re locking your content behind promises, there’s a very good chance you’re only getting a fraction of the backlinks that your content is capable of generating.

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