If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a type of content. The web trending towards video is made obvious by the popularity of YouTube. This may lead to the conclusion that we simply don’t like to read anymore. But the video preference situation we’re witnessing is much more detailed than that. So, why video?
According to Susan Weinschenk, Ph.D. —a leading speaker, author and consultant to brands like Amazon, Disney and Walmart, there are 4 core and very human reasons why we are drawn to videos.
1. The fusiform face area (FFA) is a part of the human visual system that, it is speculated, is specialized for facial recognition. This is an actual brain function that hard-wires us to use the human face as a gathering point for information.
2. Voice converts information into meaningful content.
3. Emotions are contagious.
4. Movement grabs attention. Since the Stone Age, we’ve survived by noticing things in motion – we still do!
Show off Your Business Skills with Online Videos
Since YouTube arrived on the scene, online video has played a vital role in advertising and marketing. Leaders in every sector including health care, retail, and travel are sharing videos to showcase their industry expertise, educate consumers and demonstrate how their products and/or services work.
Marketers leverage the power of online videos to:
- Establish industry knowledge and expertise
- Put a face to a name and business, reinforcing trust
- Help customers visualize a process or service
The take-away so far…
Human beings are visual creatures. We trust and rely on what we can see in front of us. Videos can help potential and current customers understand exactly what you’re offering. Show your customers that you are reliable, experienced and willing to take the time to explain your work.
4 Types of Videos to Implement in any Content Marketing Strategy
If you’re not already implementing videos into your current marketing strategy, you’re grossly behind the market. To get you started on this front, here are 4 essential types of videos that you should implement in any content marketing strategy:
1. Interactive Videos
Interactive videos allow users to have some level of interaction so that they may alter or change the outcomes of future parts during the video. They are used for a wide array of purposes. For example, fashion sites and media outlets often use interactive video technology.
2. Review Videos
Review videos assess companies, products and/or services. They are excellent to showcase details about your products and/or services and describe important benefits and weaknesses.
3. Testimonial Videos
Testimonial videos use customers to discuss their experience using a particular product and/or service. They are a great way to make customers the heroes. Testimonial video often feature aspects of your products, services and/or company.
4. Blog Videos
Blog videos support blog content. They are more casual and range from 45 seconds to 3 minutes in lengths. Use blog videos to share tips and tricks with your community. Like blog articles, blog videos should be relevant.