How Long Before Your Directory Submission Efforts Bear Fruit

Over the years, we’ve received mails from frantic customers worried that all the energy they expended on directory submissions had and would come to naught. All because, they couldn’t find any change in the number of backlinks to their sites or any improvement in the sites’ rankings after submissions. Today, with this post, I’d like to allay the fears of anyone who has been similarly disposed or will likely be in the future. Directory Submission is not some quick-fix trick that you can slap on like a Band-Aid and hope to make your SEO better. What Directory Submission offers instead is a long-lasting, albeit slower, SEO-goodness that is virtually impossible to duplicate. And what’s a little wait when the benefits are so bounteous, really? It wasn’t the quick-legged hare, but the slow and steady tortoise that won the race! What I mean to say is slow isn’t always bad, especially when it comes to SEO.

The ‘slow’ benefits from Directory Submission include permanent backlinks to your site, with the anchor text of your choice (I am sure your are well aware of the fact that link building is the most important component of SEO, but building links with the right anchor text is even more important), and an improvement in rankings for the targeted terms. But, yes, it doesn’t happen overnight.

So how long do the directories take to approve your links? Typically, directories take anywhere between a week and three months to approve a submission; that means once you submit to a directory you have to wait for up to 90 days before you can find your link in the directory (different directories have different approval period, most take a maximum of 90 days), which may seem like long time but in reality is not. The reason for this wait, of course, is that a good, SEO-friendly directory painstakingly reviews each submission it receives and only after ascertaining the quality of the links does it grant approval. Good directories have strict quality guidelines, and only sites meeting the prescribed standards of quality can find acceptance.

Directory submissions usually result in a fairly good approval rate; though you may face some rejection, you’ll find that most good directories always approve good links. But to ensure that you get maximum number of approvals, you should submit to as many directories as possible, SEO-friendly ones, of course.

Once your submission is approved and your link finds a place on the directory, in a week or so will be indexed by search engines. Here, once again, the quality of the directory and its SEO-friendliness come to play; active directories with higher trust rank and authority are favored by search engines, hence regularly indexed too, submitting to such a directory would result in your link being indexed

Keeping all that in mind, I’d hazard a guess that if you submit your links to active SEO-friendly directories, you can expect to see the links in three to four months at most; in addition to the permanent links, you will probably see an improvement in the search engine rankings of the terms you have targeted. Of course, it’s not a rule written in stone, your links may be approved faster than that depending on the directory they were submitted to.

Don’t be deterred by the seemingly long turnaround period, Directory Submission’s enduring advantages will more than make up for it. If you figure it’s beyond you to scout for directories, leave alone good ones, you could always use a reliable submission service, and just sit back and enjoy the feeling of SEO-wellness that only comes from having your site submitted to the right directories.

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10 Responses to “How Long Before Your Directory Submission Efforts Bear Fruit”

  1. Phyllis Pianta on March 4th, 2010 10:56 am

    Thank you for this article,I have learn’t more today about search engines, will come back to learn more.

  2. Mary on March 13th, 2010 6:25 am

    Very informative and to the point article on directory submissions and one way permanent links. My concern though is of all the links submitted how many are actually approved. There is no guarantee I guess but it is a slow and sure process.
    Best, Mary

  3. Tola Fam on March 24th, 2010 6:14 pm

    Interesting article, although I still have more doubts about directories. I actually just wrote something about this on my bllog recently,

    I was all for directory submissions myself initially but these day I noticed a lot of directory inner pages don’t get indexed by search engines. when that happens that link is not passing any value to you. You definitely don’t want that. SO now I have my strong doubts about directory submissions.

  4. Paul Dawson on March 30th, 2010 12:24 am

    I hope the inner pages are indexed otherwise it’s a waist of time.

  5. Roch on June 16th, 2010 4:12 pm

    Thanks for answering my question. I was looking everywhere to find an approximate time. I had the same belief that all the efforts of link building went nowhere but your post has reassured me. Thanks.

  6. Rhandell Mitchell on June 18th, 2010 6:15 am

    My question is if I am going to be automatically submitting my site to the directories through a service like directory maximizer, how do I get to choose the anchor text that I want to rank for and how is it distributed? Or do I have to just choose one keyword at a time?

  7. maximizer on June 23rd, 2010 6:50 am

    Hi Rhandell,
    We give you the option to enter your own titles & descriptions which become the link/anchor text & description when the submissions are made. You can enter up to 20 titles & descriptions at no extra cost. We even let you decide the importance of each title & description by assigning a number to it. The distribution ratio or the numbers that give your title & description the weightage you think it deserves range from 1 to 10, with 10 being the highest. If you enter a higher number it will be used more, if you enter a lower number, it will be used less!
    We’ve tried to make things as convenient for you as possible… do let us know if you need any help!
    Directory Maximizer Team

  8. Garen on August 26th, 2010 5:56 am

    It is much better to submit your site to authority directory links slowly rather than 1,000 meaningless directory links. People always get caught up on the number of backlinks. A fair number of super authority links will always overtake tons of pointless links.

    Happy submitting 🙂

  9. Shane on May 18th, 2011 2:15 pm

    Tell me what do you mean when you say on this page that: “Keeping all that in mind, I’d hazard a guess that if you submit your links to active SEO-friendly directories, you can expect to see the links in three to four months at most”

    Do you mean that they will only appear in these directories for 3-4 months then they will take down the link?

  10. maximizer on May 27th, 2011 4:09 am

    Hi Shane,

    All the links you get are permanent one-way links. When we say 3-4 months, we are referring to the time it might take for all the directories to review your link. When a listing is submitted, it is not reviewed immediately as each directory has their own approval process. So, it might take some time to get all your approved links, but they will stay there permanently!

    Directory Maximizer Team

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