How To Revive a Dead Site

Dead sites, dying sites or sites languishing in various stages of inactivity can give even the most seasoned webmasters nightmares. Quite honestly, inactivity (or any other signs of morbidity) is a term I hope to never utter in conjunction with my site. However, I realize if I am not careful, I can get complacent and let it creep upon me, or my site to be precise. Thankfully, there are ways to prevent such unwelcome and ill-fated eventualities, and help a site live a full and healthy (read, active) life.

Because I know that there are many out there, living in constant fear of their site dying on them, in dire need of some site-revival intervention, I shall list 9 ways that will surely help breathe new life into a site.

1.    Don’t Take A Break From Building Content: Imagine that you are a restaurateur… will you ever consider serving your customers stale leftovers? Of course, you won’t! Setting up a website is just another way of serving your customers, by providing them the freshest and most relevant information. If you fail to do that, you won’t ever have any repeat customers (or visitors). This customer satisfaction angle aside, not updating your site can negatively affect your search engine rankings too. So, if you wish to see your site thriving with a steady stream of traffic, and stay high up on the SERPs, it is important that you regularly create content and update your site.

2.    Build Links: Most people make the mistake of disregarding the substantive importance of links and building linksBuild Links In addition to the obvious SEO benefits link building offers, it will also help you be connected to other relevant sites. The whole web works on the principle of interconnectedness, so a site that chooses to isolate itself and refrains from connecting with other sites cannot be anything but a failure.

3.    Give Your Site A Makeover: If the current design of your site seems old and tired, don’t hesitate, initiate that redesign that you’ve been thinking about. Take inspiration from some of the most popular sites on the web; surfing the web, more than anything, is a very visual experience, keep that in mind while you decide on the design.

4.    Update On Popular Demand: Popular If updating the whole site on a regular basis is beyond you, try, at least, to update the pages that are visited the most. This way, even if you don’t succeed in attracting new visitors, you won’t lose out on the old. Writing on current events, or the latest developments in your field, while choosing a nonconformist, if slightly controversial, slant is a great way to hook people.

5.    Get Your Trackers In Place: Have a website analytics tool in place to track the visitor activity on your site; this will give you an idea about the traffic volume, top traffic sources etc and help you isolate the problem areas.

6.    Update Your Sitemap: Keeping your sitemap in order is the best way to ensure that your site is regularly indexed. Be sure to update it every time you add fresh content to your site. The sitemap.xml protocol allows you to present a list of all the pages on the site that are available for crawling to the searchbots. You can update your sitemap by resubmitting it to any of the major search engines using the appropriate tools (for example, Google’s Webmaster Tools), as the protocol is recognized by all of them.

7.    Make Your Site Accessible: User-friendliness is an aspect that is most valued in a website. An inaccessible site defeats its purpose, almost paradoxically. So, making sure your site is user-friendly and easily navigable should be nothing short of a priority. A site that sports colors that make reading impossible, or have the text in small fonts that cannot be set at a bigger size, require JavaScript to run smoothly is not a user-friendly site.

8.    Bring Your Site Up To Speed: Site speed has always been an important element in the optimization of a site (because nobody likes visiting a slow loading site). But lately it has gained more relevance as an SEO factor – with the launch of Google Caffeine, it has officially found its way into the ever-growing list of SEO factors. Speed So, maintaining a rich site that is heavy in graphics but slow to load won’t just cost you your visitors, but your chance to rank high as well. If you don’t want to compromise on the ‘richness’, at least ensure your site is hosted on a fast loading server.

9.    Promote Your Site: Your site is like any other product, unless you promote it, you can’t expect people to know about it, leave alone like it enough to visit regularly. And today, promoting or marketing a site online isn’t merely important but mandatory for the site’s survival. SEO There are many ways to promote a site and draw more traffic to it; viral marketing and social media marketing are two methods you should definitely consider. Build a presence on social sites like Facebook, Twitter, Digg etc, and once you succeed in creating a strong network on each of these sites, use them to push the links to your site, this will give your site visibility and exposure like never before and also support any viral marketing activity you may be engaged in.

With these tips you can achieve the impossible – resurrect the dead, the dead website. But you don’t have to wait until your site is on the brink of death to implement these tips. These are tips that can greatly help your active site too, they can help prevent any future degeneration it may experience. And you know what they say about prevention being better than cure!

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2 Responses to “How To Revive a Dead Site”

  1. eGrove systems on December 24th, 2010 12:43 pm

    this is what i expect to the best development of my site. thanks for your nice sharing.

  2. Egrove systems on December 24th, 2010 1:59 pm

    This is the best way to give rebirth to a dead site.

    Thinks for your nice sharing.

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