Everything You Wanted to Know About the Bing Business Portal

If you own a business, having a strong online presence is crucial to make sure you are available to all your customers all around the world, 24 X 7. To streamline your business’s online presence and to make the most out of it, take a look at the all new Bing Business Portal from the famed Microsoft Corporation that was launched on 11 April, 2011. The new Bing Business Portal (BBP) has been created in place of the older Bing Local Listing Center (LLC) and with BBP now in place, all previous, existing listings on LLC have been moved over smoothly to the new BBP platform.

The new version of the Bing Business Portal is Microsoft’s answer to Google Places, Google’s business listing platform. The beta version of this Bing Business Portal packs in a lot of punch for the local business owners to help grow their business.Businesses can now develop and organize all of their Internet listings, among other things. This single action can help ensure your customers and users can easily track you on the Internet, and boost traffic to your website.

How, you ask? Well, with the improved listings on the Bing Business Portal you can enter a good amount of essential details that are new about your business such as supplementary keywords, links to your social profile pages, a link to you core business website, your corporate logo, images of your premises (especially beneficial to the hotel industry where you can showcase the ambiance, parking etc), accepted modes of payment and other business specific information (a glimpse of future service offerings or current services). Businesses can enter up to six additional categories and keywords, this helps to paint a more accurate picture of the business for prospective customers and enhances the relevance of their Bing listing. In so doing, the Bing Business Portal helps businesses to attract a targeted audience.

Not only that, business owners can now easily offer tempting deals on the Internet and promote these deals and all their other offers on the Bing desktop as well as on the mobile platform. That too, without having to pay a single dollar for it.It doesn’t end there, the BBP lets you display crucial additional details and offers about your product, service or brand that can help your business in search results and drive hits to your business site.

Let’s take a closer look at how the new beta Bing Business Portal can help you in your business.

•    Go List Yourself
By claiming a listing for your business on Bing, you can speedily control all the information that gets displayed for your business on the Bing local search.
o    To claim your business’s listing, simply use the link on your local listing page.
o    Alternatively, you can visit the portal’s home page at www.bing.com/businessportal. You will be confirmed by phone or by a PIN send through snail mail.

•    Organize Your Listing
After your identity has been verified and validated as the owner of the business listing for the BBP, you can start adding important details to your listing.Remember, the details you add can serve you better in the overall Bing search results.
o    You can add acceptable payment modes, available parking space, images, brand logo, and holidays.
o    Next, you can select the categories under which your business can appear.

o    In addition, you can also club all your online activities pages together by linking your listing to your business website and social media accounts on Facebook and Twitter.

•    Make the Most from Your Listing
If you own an eating joint, restaurant, or a bar, you can further add value to your listing by including online menus and offers for your customers.
o    You can do this by either developing a fresh menu for your listing on the BBP, or by linking to the menu on your website.
o    In addition, you can also develop a mobile menu to let local customers view it on their mobile phones.
o    BBP also gives you the choice of editing your business’s specialties and offers. You can add up to six more categories and key words so customers have a better idea of what your business offers.
o    All this data is meant to help you increase the relevance of your business listing and promote better matches on the search result when customers type in a search query. Bing thus helps drive traffic to your store through the BBP.

•    Design and Promote Your Deals
Special deals and promotional offers are a great way to attract new customers and retain old ones. The Bing Business Portal helps you develop and display attractive and creative deals to attract more sales through rebates, promotions, and discount coupons. You can get more information by clicking here.
o    With the BBP Deal Editor, you can chalk out a deal and display the exact details and offers. You can choose from options including displaying the “dollars off”, “dollar amount”, or the“percentage off”.
o    You can flesh out the offer with details like the last date, disclaimers, and images.
o    When your offer is ready, it can then be displayed for free in Bing search results, showing the business listing page and your business Facebook page.
o    Businesses that offer deals are shown distinctly on the Bing desktop search results as well as on the mobile platform.


Here’s a quick summary of the benefits that the Bing Business Portal offers business owners:

o    Bing lets you promote your business online for no monetary payment.
o    The BBP lets you enhance your business rankings and also your presence in local search results. Business listings on Bing can increase the quality traffic to their business website.
o    According to statistics released for March by information services organization Experian Hitwise, Bing searches currently constitute around 30% of all Internet searches in the U.S.Bing is one of two main search engines on the Net, besides Google. Hence, your business’s online listing on BBP is crucial to ensure you have an edge on a major portion of the total searches done on the Internet.
o    The deals you offer through BBP can be distributed via the computer as well on the mobile. You can thus reach local consumers through the mobile platform, and address the local market faster.
o    BBP also offers integration with Facebook, a feature not available on Google Places. Having a further presence on Facebook, one of the largest social networking sites today, can boost your business further.

Tapping the Opportunity…

With Bing’s increasing market share in the search domain, the importance of being listed on the Bing Business Portal is obvious. For the local business owners, there is a tremendous opportunity to grow by organizing and streamlining their online listings through BBP. The increase in traffic and the resultant increase in net sales are well worth the initial effort of getting your listing right.

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