Improve Search Engine Rankings with “Sticky” Content

As a website/blog owner, you know by now that you must make your site as search engine friendly as you can so that it gets indexed well. You also know that your website/blog must be as ‘people friendly’ as possible so that the visitors who land on your site stay there long enough to take a desired action which is most likely to buy a product or service from you. That’s what we’ve all read and know and it is indeed true and just as important today than it ever has been.

Sticky ContentYou should be striving to create a “sticky” website. The “stickiness” aspect of a site is its ability to keep users on the site for a sustained period of time. In addition to being able to retain visitors, a sticky site could rank better in the search engines if effective SEO techniques are used on the website. You can brag all you want about the high number of visitors who land on your site, but if they only stay there for two or three seconds, clearly they are not being fulfilled.

It is essential that your site is filled with the right amount of unique content that basically answers every question a visitor to your page may have about the topic they went searching for. Your content should be authoritative in nature and the type of content you would like to find if you conducted a search for the type of information you have on your site yourself.

What keeps visitors on your page for a long time is good content. Yes, that’s right. Content is still king. If you have useful, interesting, intriguing content on a page a visitor has just landed on, he or she will “stick” around to read it. The bottom line is that you must concentrate on ensuring the very best user experience you can so that each visitor is encouraged to remain with you. You do not want your visitors bouncing on and off your site.

How Your Bounce Rate Affects Your Rankings in the Search Engines

Anytime a visitor arrives on your site and leaves without going to another of your pages, this is called a “bounce”. Your “bounce rate” is the percentage of visitors that arrive on your site, visit no other pages and then leave. They visit just one page and then usually click back to the search engine they’re using in a matter of seconds to search for another site. We’ve been given hints by the top people at Google and Bing which indicate that the search engines do have this type of search behavior in their sights. This means that your bounce rate from a SEO standpoint does matter in determining the quality of the content you have on your site. A bounce rate of over 50% is considered to be high. This means that one half of your total numbers of visitors come to your site without visiting the other pages and that is not good.

Search engines today are highly sophisticated. Besides simply seeing that a site visitor is clicking or ‘bouncing’ back to the search listings after being on your site for a few seconds, they also have other ways to determine if your content has a high bounce rate. Here’s one major way: Millions of computer users today are using the Bing or Google Toolbar. Most of these people (besides those heavily involved in SEO) do not realize that they are passing information on to Google or Microsoft about the websites and pages they visit. This equates to even more data being used to determine the quality of a site’s content and bounce rates.

In conclusion, if your visitors are not staying on your site longer than a few seconds, work on making your content “sticky”. Both the search engine crawlers and your visitors will take in all of your content wherein your site will be well indexed in the SERPS and deemed valuable by those people visiting it.

How to create ‘sticky content’ ? Yes, that’s what we will discuss in our next post.

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3 Responses to “Improve Search Engine Rankings with “Sticky” Content”

  1. Amit Patekar on September 28th, 2011 7:21 pm

    Yes content is king, but sticky content is king of all. If the bounce rate if high it will not help any one. High bounce rate means the user who visits the site gets nothing, the webmaster also do not get any thing, and google which earn most of the money from advertising on such websites also will not get anything.

    So lets get sticky 🙂

    Amit Patekar

  2. John | Home Business Ideas on October 2nd, 2011 4:50 pm

    Glad to hear this coming from Directory Maximizer themselves. I never knew bounce rate could affect your ranking negatively but this actually make a lot of sense. It automatically tells the search engine how useful your site/content is to the public.

    Viewers you don’t have to worry about this because from experience i got to understand that the business niche get more bounce rate than any other niche.

    So this bounce thing depends on niche as well.


  3. Benjamin | Professional SEO on October 2nd, 2011 4:58 pm

    Mind if i share this on my blog. The bounce rate is not too known by many people.

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