Paid and Organic Search Work Hand in Hand


It’s very common for fans of organic traffic to argue with fans of paid traffic. The two schools of thought are almost diametrically opposed. But are they really so different? Recent research has shown that not only are they not on different sides of the spectrum, but they actually vastly complement one another.

Paid & Organic Search

Using both paid and organic search in conjunction results in more than just the sum of its parts. In other words, you’ll get more results from using both together than you would if you just added up the results from both separately.

Taking Two Spots Builds Credibility

Build Credibility

People are used to equating brands with having multiple spots. If someone sees that you hold the top spot in both the organic listing and in the paid listings, they automatically assume that your site is more credible. After all, your rank at the top – Twice.

If you search for major brands like Macys, or Amazon, you’ll find that they almost always appear in both the organic listings and in the search results. People have seen this often enough that they link seeing this dual appearance to having a quality brand.

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Writing for Search Engines vs. Writing for People

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Writing a blogThere are several different ways you can write content. One common distinction is the difference between writing for search engines and writing for human readers. Another common distinction is the difference between timely articles that will likely die out quickly and core forever-content that will apply years down the line.

Knowing who you’re writing for changes both your strategy and writing significantly.

Writing for Search Engines vs. Writing for People Writing for Search Engines vs. Writing for People

When you’re writing for search engines, there are a few things you tend to pay attention to. First of all, you want to make sure your exact keyword phrase is in your title tag. You want to make sure you mention the keyword a few times in the article, preferably near the beginning and end and at least once in a subhead.

You might also want to try and tie in a sub-keyword or a related keyword. You can get these related search terms by typing your main keyword into Google and scrolling down to the “related searches” area.

On the other hand, if you’re writing for human beings your goal is to create the absolute best content you possibly can. You won’t create a title with a keyword in it unless it sounded natural. Likewise, you wouldn’t insert keywords into the text unless it sounded natural.

The mentality behind creating a site with a search engine focus versus a content quality focus goes deeper than just keywords. It changes the way you manage your website and it changes how people perceive your site.

In reality, in order for a site to succeed, you need both search engine knowhow as well as a commitment to quality. A lack of either one can cause your site to fail. However, more of a focus on quality is often better in the long run for a website. Sites that try to game the search engines without high quality content will eventually get penalized.

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What is Fresh Content & Why It’s Important – Google’s Algo Change

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In the past, Google’s algo has been good – but not great – at figuring out which search terms are time sensitive. When a search term is time sensitive, the Google algorithm treats it differently than if it’s a static keyword. Static keywords are ranked based on how many backlinks they’ve generated over the lifetime of the page. On the other hand, new content is ranked differently – by how relevant the new content is to searchers who’re looking for time sensitive information.

Google ALgo Change

Recently, Google has updated their freshness algorithm. Thanks to the new algo change, Google searches are now much more likely to be affected by the freshness filter. In fact, a whopping 35% of all searches are likely to be affected by the recent change.

How does this affect you and your website?

Covers Events in Real Time

Real Time InformationGoogle’s new algorithm includes literally up-to-the-minute updates. That means that Google knows what’s most recent and what’s going on in the world, down to the minute.

This gives a huge boost to sites that do up to the minute blogging and event coverage. For example, during Mac World, many sites will cover exactly what’s going on, as it’s going on, through their wireless devices.

The same has been done at major political movements and other such events.

If you can cover a news event or in person conference in a similar manner, you stand a very good chance of ranking for time-related searches.

Update Your Content Update content

Google’s new filter can tell when the results of search terms are supposed to rotate.

For example, take a keyword like “Breaking Bad Trailer.” Last year, the trailer might have been the one for Season 5. However, this year the right trailer to show is the one for Season 6. In the past, Google might have ranked the Season 5 one higher because it had more backlinks. Today however, the changed Google algo knows that users are looking for timely information and will rank the more recent one instead.

Likewise, let’s say you have a site about fishing poles. If you make sure to update the website regularly with information about the latest fishing poles, you’re much more likely to get ranked than if you let the information slowly get stale.

Keep your information up to date. The new Google algo knows when users are looking for fresh content. You definitely want to fall under that category.

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Title Tag Optimization: 15 Super Tips to Optimize your Title Tags

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Title Tag OptimizationGetting your title tag right is the most important factor of your on-page SEO. Having a great title tag helps search engines figure out what your website is about and rank you properly. It also helps users who are browsing search results figure out what your website is about and decide whether or not they want to click on your website.

Here are the most important Do’s and Don’ts when it comes to title tag optimization. Following these tips will help make your site both user friendly and more search engine friendly.

1. Use a Unique Title Tag for Each Page Unique Title Tag

Many sites use the exact same page title for several pages in their website. This is a terrible idea.  Having specific keywords you’re targeting with each and every page will help you maximize the exposure your site gets in general. Make sure you optimize your title tags to ensure that you have a unique title for every single page on your site.

2. Embed Keywords in a Phrase

Rather than using just your main keyword in your title tag, it’s much better to embed the keyword within a phrase.

For example, instead of “lose weight,” a much more effective keyword would be “How to Lose Weight for Women Under 35.”

This will help you get traffic from more specific search terms. Also, you reduce the likelihood that Google sees you as keyword spamming.

3. Use Power or Action Words

Using Word PowerUse power words or action words. For example, instead of just “How to Lose Weight,” try “How to Lose Weight Quickly” or “How to Shed Pounds in Weeks.”

These words sound more active and capture more attention. This helps attract reader attention and helps with Google rankings as well. One thing Google tracks to determine where your site should rank is how often users click on your result versus all the other results – By using more active words, you’ll get more clicks and thus more rankings.

4. Place Your Main Keywords in the Beginning

Keywords that appear in the beginning of the title tag are weighed more heavily than keywords near the back. Place your main keywords in the beginning and everything else towards the end of the html title tag.

5. Use a Pipe or Hyphen to Separate Keywords

If you’re using multiple keywords when optimizing your title tag, use a pipe (|) or hyphen (-) to separate them. For example, “Lose Weight | Low calorie Foods.” Don’t let your keywords run into each other.

6. Specify the Acronym

If people are likely to search for your site by the acronym, make sure it’s included when you optimize your title tag. For example, instead of just making your title “Better Business Bureau,” make it “Better Business Bureau (BBB).”

7. Use Numbers to Get Clicks Use Numbers

One proven method of getting more people to click on your content is to use a number, preferably a large one, in your title tag. For example, “101 Healthiest Foods to Eat” or “44 Little-Known Fatty Foods to Avoid.”

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How Panda, Siri & Bing Changed the Face of SEO in 2011

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2011 has been a big year for search. In the past, Google has traditionally updated their search algorithms slowly and steadily. Likewise, the competition also traditionally changed their algorithm slowly. This year however, was different. All the search engines rolled out major game-altering changes.

Here are some of the most significant events of the year.

Google Panda Update

Google Panda Update

Perhaps the most impactful update of all was Google’s Panda update. Google’s Panda updated rolled out several important changes at once. The update itself is named after a Google engineer, whose actual last name is Panda.

One change was that Google implemented artificial intelligence into their ranking factors. In the past, the AI technology was already there, but it would have been too expensive and processor intensive to run on all their search queries. With the Panda update however, new algorithms made it possible to use AI on all their searches.

Using artificial intelligence, Google Panda can now decide whether or not a site is a high quality site, much like a human would. It can gauge design, gauge content quality and gauge a large number of other factors to determine whether or not a site deserves to rank.

Panda also takes into account social media metrics. Things like the number of links you have, the number of tweets you have and the number of votes you have on sites like Reddit and StumbleUpon. It can gauge whether people are saying positive or negative things, as well as the authority of the people tweeting about you.

Finally, Panda also increases the emphasis on site metrics. That means things like bounce rate, return rate, length of stay, etc all play a part in your rankings.

The Google Freshness Update

Google Freshness Update

In addition to updating their overall search algorithm, Google also updated their algorithm for searches that relate to time sensitive information.

For example, if you typed in the name of someone who was mentioned in a newspaper article, it’s much more likely that you’ll be able to access that article or recent information about that person, rather than their static LinkedIn profile.

Google estimates that this will affect about 35% of their searches.

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Ten Things Google Has Recently Changed in their Search Algorithm

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Search engines are always changing their algorithms. As SEO professionals break down the algorithms, new algorithms are written. Search engines aim to change with the times and be able to use new media and new technology to their advantage.

Google Algorithm

Though the panda update was by far the most important update over the last two years, many smaller changes have been taking effect. Here are ten recent algorithm changes that you should be aware of.

1.  Translated Content:- If you’re using a language that Google doesn’t have many results for, (i.e. Icelandic, Serbian, Swahili, etc,) Google will automatically translate the English results and display those alongside with native language results. In other words, if you type in “How to build a bed” in Swahili and there are no good Swahili results, a translated English website will be listed.

2.  Better Date Range Results:- Google now pays a lot more attention to search queries that deal with specific date ranges. For example, if you wanted to find tornado news only between Jan and March in 2011, Google’s results will help you do that.

3.  Official Page Ranking:- Google now uses special algorithms to determine what is truly an official page. Official pages will almost always outrank non-official pages now. In other words, Google can now tell that the official site of “Cousineart Blender 5500” is the Cousineart main site, not the affiliate review or the Amazon websites.

4.  Better Snippet Crawling:- In the past, Google’s snippet crawling technology might have picked up irrelevant content or content that just wasn’t representative of the whole text. Today, Google’s snipping technology is improved so that snippets and descriptions would pick up the most ideal snippet to represent the website.

5.  Better Instant Search for Hebrew, Arabic & Russian:- In these languages, multiple keystrokes are often necessary to create one character. The instant search / autocomplete featured used to try and autocomplete unfinished words, which resulted in results that made no sense. This has been fixed.

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