What is Fresh Content & Why It’s Important – Google’s Algo Change

In the past, Google’s algo has been good – but not great – at figuring out which search terms are time sensitive. When a search term is time sensitive, the Google algorithm treats it differently than if it’s a static keyword. Static keywords are ranked based on how many backlinks they’ve generated over the lifetime of the page. On the other hand, new content is ranked differently – by how relevant the new content is to searchers who’re looking for time sensitive information.

Google ALgo Change

Recently, Google has updated their freshness algorithm. Thanks to the new algo change, Google searches are now much more likely to be affected by the freshness filter. In fact, a whopping 35% of all searches are likely to be affected by the recent change.

How does this affect you and your website?

Covers Events in Real Time

Real Time InformationGoogle’s new algorithm includes literally up-to-the-minute updates. That means that Google knows what’s most recent and what’s going on in the world, down to the minute.

This gives a huge boost to sites that do up to the minute blogging and event coverage. For example, during Mac World, many sites will cover exactly what’s going on, as it’s going on, through their wireless devices.

The same has been done at major political movements and other such events.

If you can cover a news event or in person conference in a similar manner, you stand a very good chance of ranking for time-related searches.

Update Your Content Update content

Google’s new filter can tell when the results of search terms are supposed to rotate.

For example, take a keyword like “Breaking Bad Trailer.” Last year, the trailer might have been the one for Season 5. However, this year the right trailer to show is the one for Season 6. In the past, Google might have ranked the Season 5 one higher because it had more backlinks. Today however, the changed Google algo knows that users are looking for timely information and will rank the more recent one instead.

Likewise, let’s say you have a site about fishing poles. If you make sure to update the website regularly with information about the latest fishing poles, you’re much more likely to get ranked than if you let the information slowly get stale.

Keep your information up to date. The new Google algo knows when users are looking for fresh content. You definitely want to fall under that category.

Hop on Trending Topics Twitter Trends

One of the great things about news is that at times it can be easier to rank for than trying to an older page. Trying to compete against established competitors can be very difficult. However, if you can be the first to a unique angle at a news topic, you can sometimes rank over more authoritative sites.

Use tools like Twitter’s trending topics (both regional and worldwide) Google Insights and Google Trends to see what people are talking about. Use Google News to see whether or not the story has already been picked up.

If people are talking about something, try to come at it from a different angle. See if you can create new and fresh content based on that idea that people are likely to search for; that doesn’t already have competitive content listed.

Stay on top of other blogs in your industry. If other bloggers (or commenters) start all talking about a topic at the same time, now might be the time to try and come out with some timely and fresh content about that topic.

The long and short of it is this: Google’s freshness algo update is going to affect more than one third of all searches on the internet. If you’re not riding the freshness wave, other will. Combine regularly publishing fresh content with regularly publishing useful content to get the best of all worlds.

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