12 Step Guide to Having an Authoritative Brand Presence Online


Authority BloggingHow often have you visited a site directly without having to go through Google? If you have, then those sites have successfully managed to create an authoritative brand online, such that you didn’t feel the need to search for them but instead to go directly to their site.

Having an authority site that people respect will mean you’re doing things that will invariably also help with your SEO efforts. Search engines like Google and Bing go beyond just looking at links and also look at certain credibility factors, like how and where you’re mentioned online. Being mentioned on prominent sites online will only happen when you’ve established a certain amount of authority. So building an authoritative brand online is important if you want to be successful online.

Foundations: Building Your Brand

Building your brand

To start with, you need to get the fundamentals of your brand firmly established. These are some of the most important things to do to build a strong foundation for your brand.

Demonstrate Expertise

In order for people to trust you, you need to prove yourself as an expert. Teach people things they didn’t know before; and make sure it’s not just rehashed content. Share things you’ve learned from personal experience.

Establish Trust

Some say success on the internet is all about trust. Trust means people know who you are, they trust you to deliver on what you say you will and they trust your character. They need to believe that you’re looking out for their best interests.

Have a Consistent Message

You can’t build a brand if you’re always flipflopping on your message. This is one of the main reasons why McDonalds’ brand today is so poor: They started as a family restaurant, then “loved to see you smile,” then at one point even tried to brand themselves as healthy by offering salads. In reality, McDonalds’ brand is unhealthy fast food, in part because they didn’t manage their brand consistently.

Solve Problems

Helping others solve problems is a surefire way to build your brand. If people are having trouble finding deals on hardware, point them to a resource. If people are having trouble using a new marketing tactic, do a special post. Figure out what people’s problems are and help solve them.

Let Yourself Show Through

People love it when real personality shines through. Don’t be afraid to say what you’re really thinking and to say what’s real and authentic. There’s a ring of truth that people can hear when you’re showing your real personality. That ring of truth helps build trust and establishes connection.

Help Others Succeed

Go out of your way to help not just your customers, but other business people. When you help other people succeed, they’ll return the favor at some point in the future.

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Easy 8 Step Process for Landing Quality Guest Post Opportunities

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Guest PostGuest blogging is today one of the most powerful ways to get backlinks, to build a rock solid reputation and to get pre-sold traffic to your website. Many of the old marketing tactics like article marketing have simply died out. Today, if you want to get traffic and links, you really need to create real valuable content and get it distributed.

How do you use guest blogging effectively? Just follow eight steps.

Step #1: Discover the Right Blogs Finding the right blog

The first thing you should do is look for and discover blogs that you may want to guest write for.

Use Google’s “blog” search (on the left) to look for blogs specifically. Look for blogs in your market, as well as peripheral markets. If you have a blog on fishing for example, you might also look for wildlife blogs that have an interest in fishing.

Step #2: Rank the Blogs by Value

Rank the blogs Will getting a guest post up on this blog help you? There are a few ways to determine this.

First, plug the blog into Compete and Google Ad Planner. How much traffic do these services think the blog has? Often time’s for smaller blogs, these tools won’t have any data. Use tools like Open Site Explorer and Alexa to try and get a sense for the reputability of the site and how much traffic it gets.

Take a look at how many comments the blog has on a typical post. Do they have an active audience? Try to only spend time on blogs that are actually read.

Step #3: Figure out Your Proposition

What exactly can you offer this blog owner? How can you benefit their audience?

Try and write a concise yet hard hitting value proposition. Convey how committed you are to providing great content. Then finish with a few guest post ideas for them to consider.

Write from a “what I can do for you” perspective rather than a “why I’d like to guest post for you” perspective.

Step #4: Add a Personal Touch

Mass sent messages almost never work. Instead, you want to send a message that really gives them the sense that you took the time to read their site, get to know their audience and offer something valuable.

Browse some of their latest articles. Read the site and get to know the site’s personality.

Then when you write your email, make sure you say something that shows that you’ve really taken the time to understand them.

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Case Study: Children’s E-Commerce Websites Get Top Rankings for 20 Keywords after Directory Submissions

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“Having used your service in the past, we as a company have found the solution, and the service that Maximizer provides to second to none.  We are convinced that the links that have been built have managed to secure top rankings for our sister site and we are fully prepared to support Maximizer and the team behind their link building service.

In fact come April once the sale of New Baby Gift Boxes is completed we will be engaging Maximizer to start work on a new business model.  I have no doubts whatsoever that this solution has played an underlying part in securing top 1, 2, 3 positions for my previous businesses.

I would also be more than happy to be used as a point of reference should ever Maximizer need me to talk to any new prospective clients.”

– Ashley Ayling




The above mentioned sites are websites selling children’s gift products online. They have a huge range of top-class gifts and toys for children and specialize in a wide range of gift hampers, each lovingly packaged and presented in a variety of different ways.

Requirement & Challenges

There are thousands of children’s e-commerce websites in the market, so how do we get www.childrensgiftideas.com and www.newbabygiftboxes.co.uk to have top rankings for multiple competitive keywords? That was our main challenge. The main aim of the campaign was to improve search engine rankings for some targeted keywords which would consequently increase the traffic to the sites.

Action Taken

Ms.Ayling was extremely passionate about these 2 sites and wanted to optimize them in the best possible way. She was also very smart about building links for her site and followed 3 best practices while building links. Here are her best practices which if followed will help get any site to the top:

1. Target Multiple Keywords: She targeted different keyword variations for her submissions. As we have mentioned in other case studies, many people make the mistake of targeting only one or two keywords and reduce their chances of being found for other relevant keyword searches. Try to cover all keywords while building links as you have the chance of ranking for many more keyword, thereby increasing traffic to your site ten folds.

2. Build Links Regularly: Ms. Ayling build links regularly over time. Unlike many of us who do link building one time and forget about it for years, she was diligent and made sure that her links were built consistently over a period of time.

3. Getting Links from Different Types of Websites: It is advisable to get links from different types of websites rather than getting all your links from similar websites. Ms. Ayling placed orders for all the different submission services we offer.

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Are You Tracking the ROI On Your SEO?


Keyword ROIOne often overlooked aspect of SEO is return on investment (ROI) on the time and other resources you spend in getting ranked. Essentially this all boils down to money. The more money you could make from a ranking, the more resources you can spend upfront.

Rankings for terms like “Online Dating” are worth millions a month. That’s why online dating sites are willing to hire entire teams of people, working on dozens of company computers, investing hundreds of thousands and even millions of dollars on SEO. They know it’ll pay off if they get a good ranking.

By contrast, if you’re running a small solo entrepreneurial operation where a #1 ranking will net you $5,000 a month, you can’t spend nearly the same kind of resources. Instead, you need to gauge what kinds of resources are appropriate for you based on the return you can expect.

Beating Out Your Competitors beating your competitors

Remember that when your competitors first started out, they had to pay the price in resources to get their rankings as well. It can be intimidating to look at a highly ranked competitor and think about trying to beat them.

Today, there aren’t very many SEO secrets left out there. By and large everything you need to know to get ranked is out there on the internet. It’s just a matter of putting in the effort, the time and the money to make it happen.

Beating your competitors is a matter of paying that price, and then some. They have a head start on you, so you need to catch up and then overtake them.

Be wary of smaller competitors as they’re often able to adapt more quickly. They also tend to stay on top of search engine trends better than large corporations.

Try to catch your competitors off guard. Don’t knock them off their top rankings until you’re ready for a brutal fight. Once you overtake your competitors, don’t let your guard down. You can bet that once they see that dip in traffic, they’ll come back fighting for backlinks.

It’s important to remember that most of your competitors are working with a similar ROI as you. If you’re working in the online dating field and you’re charging $39.95 a month, chances are your competitors are charging something similar.

If you notice that you have a drastically different business model than anyone ranked in the top 5-10 SERPs, seriously consider whether or not it makes sense to aim for those keywords. For example, if you’re promoting a fitness eBook for $40, you probably shouldn’t target keywords that gyms are targeting. Gyms that charge $50 a month for a year can outspend you by a factor of 10 and still get a positive ROI.

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