Case Study: Children’s E-Commerce Websites Get Top Rankings for 20 Keywords after Directory Submissions

“Having used your service in the past, we as a company have found the solution, and the service that Maximizer provides to second to none.  We are convinced that the links that have been built have managed to secure top rankings for our sister site and we are fully prepared to support Maximizer and the team behind their link building service.

In fact come April once the sale of New Baby Gift Boxes is completed we will be engaging Maximizer to start work on a new business model.  I have no doubts whatsoever that this solution has played an underlying part in securing top 1, 2, 3 positions for my previous businesses.

I would also be more than happy to be used as a point of reference should ever Maximizer need me to talk to any new prospective clients.”

– Ashley Ayling


The above mentioned sites are websites selling children’s gift products online. They have a huge range of top-class gifts and toys for children and specialize in a wide range of gift hampers, each lovingly packaged and presented in a variety of different ways.

Requirement & Challenges

There are thousands of children’s e-commerce websites in the market, so how do we get and to have top rankings for multiple competitive keywords? That was our main challenge. The main aim of the campaign was to improve search engine rankings for some targeted keywords which would consequently increase the traffic to the sites.

Action Taken

Ms.Ayling was extremely passionate about these 2 sites and wanted to optimize them in the best possible way. She was also very smart about building links for her site and followed 3 best practices while building links. Here are her best practices which if followed will help get any site to the top:

1. Target Multiple Keywords: She targeted different keyword variations for her submissions. As we have mentioned in other case studies, many people make the mistake of targeting only one or two keywords and reduce their chances of being found for other relevant keyword searches. Try to cover all keywords while building links as you have the chance of ranking for many more keyword, thereby increasing traffic to your site ten folds.

2. Build Links Regularly: Ms. Ayling build links regularly over time. Unlike many of us who do link building one time and forget about it for years, she was diligent and made sure that her links were built consistently over a period of time.

3. Getting Links from Different Types of Websites: It is advisable to get links from different types of websites rather than getting all your links from similar websites. Ms. Ayling placed orders for all the different submission services we offer.

Here are the different link building processes we executed for these 2 sites:

• General Directory Submission – We submitted and to quality search engine friendly directories which give out permanent one-way links and are constantly indexed by Google and other popular search engines.

• Niche Directory Links – We also submitted the sites to hand-picked Niche Directories related to the site’s topic as it is a well-known fact that search engines give more value to links from relevant sites. Getting links from these niche directories definitely helped in improving it’s search engine rankings.

• High PR Paid Directory Links – We helped and get links from high PR quality web directories. The links from these directories are highly valued by the search engines as these sites are extremely selective about who they link out to.

• Social Bookmarking Submissions – The social bookmarking links ensured that the site got instant visibility and exposure which helped a lot in increasing traffic to the site.


We worked extremely hard to build links for these 2 sites but even we were not prepared for the unbelievable results we got.’s rankings climbed up to the 3rd position for it’s targeted keyword ‘Toy Hampers’ while started ranking in the top 9 results for not 1 but 20 of it’s targeted keywords in UK! Getting such amazing results has further cemented our long-held belief that if you keep building links from quality sites on a regular basis, your will surely reap the rewards and rank for any term that you want.

Rankings on Google:

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One Response to “Case Study: Children’s E-Commerce Websites Get Top Rankings for 20 Keywords after Directory Submissions”

  1. Nick Stamoulis on April 12th, 2012 1:57 pm

    Directory submission is still a viable link building tactic, as long as it is not the only tactic that you are using. It’s important to build a diverse link portfolio. Relying too heavily on one tactic leaves you vulnerable when the search engines change the algorithm.

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