Ex-Googler: Directory Submissions should not be ignored

It’s not very often that we get to hear something from the search giant Google’s search quality team (apart from Matt Cutts). Google’s algorithm is a well guarded secret for obvious reasons. Recently, James Norquay conducted an interview with Andre Weyher, an ex-Googler, who used to work with Matt Cutts in the Search Quality team (Read full interview here).

Though he has not revealed anything sensational or any guarded secrets, he reconfirms certain facts about search engine optimization in general and link building in particular. Here’s his answer to a specific question about link building –

Directory submissions are still worth says ex googler

After the recent Google Penguin updates and the sending out of many unnatural link warning notices by Google to various webmasters , there was a sense of fear among many people as to what kind of link building strategies would work.  This also led to a lot of webmasters letting go of directory submissions from their link building strategies altogether, plus spreading the word stating that directory submissions no longer worked and that they should be avoided at all costs without really assessing if they had been hit due to directory links. We know, and have continued to see, that directory submissions when done well can produce the desired results and it’s good to see this confirmed in the interview as well. Based on our internal studies, we have written about the value of directory submissions even after updates like the Penguin and also about the misconceptions regarding directory submissions. All of this seems to be reconfirmed by this interview.

Andre basically states that directory submissions shouldn’t be overlooked as they still can be very valuable to your websites SEO efforts but only if you use them correctly. Google wants you to focus more on the quality of backlinks rather than the quantity. Wayher appropriately states here that relevance is the new PR. This is where the gold comes in with directory submissions. They can and will still be effective if you use them in the way that Google wants you to. You should find relevant quality directories and niche directories that you can submit your website to and have your site listed in them when you can.  One high quality backlink from a relevant directory will be worth way more to your SEO efforts than thousands of random backlinks.

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4 Responses to “Ex-Googler: Directory Submissions should not be ignored”

  1. Andre Weyher on October 20th, 2012 12:35 am

    Hi There,

    Andre here, thanks for the post and the comments on the interview. Directories are a controversial topic. A lot of people tend to go overboard with their opinions and dismiss them as a category, which is nonsense. Like with everything, they need to be used in moderation and the focus always has to lie with quality.

    All the best,

    Andre Weyher

  2. Nick Stamoulis on October 26th, 2012 1:50 pm

    It’s good to see this confirmed. While most low quality directories have been de-indexed and hold no value, there are still plenty of directories that are worth getting a link from. The best directories are the ones that actually get visitors and can generate traffic to your site.

  3. samuel-prime uganda safaris on November 16th, 2012 6:39 pm

    This post is a great relief to many web masters and site owners.Many have told me to purely forget about using directory links as an SEO package but this article now clears the air.
    well done

  4. Hemanta on November 28th, 2012 3:48 pm

    Thanks for the post. Very helpful for me to consider directory submissions without any hesitation taking into account about Quality Backlinks for sure. Cheers….!!!

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