How to Improve User/Reader Engagement for your Site

It’s no news that you need to do whatever it takes to increase the engagement of your site’s visitors. It increases your authority, customer loyalty, boosts traffic and of course nets you more sales. Everyone knows that these things are really important, the only problem is, there aren’t too many resources telling you exactly how to do it.

Boost Community Engagement

Here are the best tips and techniques that will get people talking to you, about you and help create a fanatical following in the process:

1. Write Amazing Stuff

Firstly and most importantly, people want to be amazed by well-written, hyper-informative, crisp writing that gets to the heart of a topic and sheds new light on it. If you want people to really love what you’re doing you have to create stuff worth loving. If you read one of your own blog posts and think to yourself: “It’s okay”, chances are it’s not. Make sure you are proud of everything you put out there. Some top bloggers spend 10 – 20 hours on a single blog post. Let that sink in.

2. Smooth It Out

Make your visitors lives as easy as possible. A great example is to not make them open accounts at your site to comment. This just annoys visitors, wastes their time and makes joining in the conversation tougher than it needs to be.

3. Look Good

While your site doesn’t have to look super-modern and use all the latest graphic design techniques, it really does pay to make it look clean and crisp. First appearances are critical to a site’s success so don’t greet your would-be customers with a site straight out of 1997.

4. Fix Errors

Most websites have one or two technical issues left unfixed and it’s just not okay anymore. Some of these can flat-out prevent your readers from navigating easily, sharing your posts or even seeing your site correctly. Make sure your site is free of broken links, fix missing 404 pages as well as any pages whose script isn’t playing nice.

5. Call To Actions

Visitors on a website are in a passive mental state and are absorbing information. If you don’t tell them to tweet your post, type in their email address, share on Facebook, like a page, fill out a form or buy a product, they won’t. Not enough anyway. So pretend your visitors are brainless zombies (I’m sure your readers are great people) and literally spell out exactly what you want them to do: “Type your email into the box below and click the ‘sign me up’ button now for free email tips”.

6. Use Video

People have less and less time these days and sometimes reading just takes too much of it. Why not produce videos for a change of pace and give yourself a break. It’s been shown that when given the choice, most people would rather watch a video than read an article. They’re far more likely to watch it to the end and they can be a lot quicker and easier to produce. Win/win!

7. Ask Questions

If you ask a question at the end of your blog posts you are much more likely to get comments on your posts. This is because people don’t have to think about a clever comment to post, they just have to answer a simple question.

8. Interviews

Nothing gets a great debate going better than an interview with a relevant authority. People love the opinions of respected experts and also to trash them. You can even collect questions from your followers for a few weeks ahead of time if you’re busy and want to ask stuff your readers want without having to think too much. Bonus!

9. Contests

Offer a great prize to your readers and get something in return for them to enter. You can collect email addresses, collect valuable data in the form of polls or get reader-submitted blog posts that you can use. The options are endless.

10. Track

What’s the use of all this action if you’re not tracking it? An easy way to measure the level of your community engagement is to track blog comments, customer service requests, email messages, social media shares, likes, tweets and of course, sales too.

Follow these tips and you’ll have a thriving, engaged community in no time.

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