Case Study – How Directory Maximizer Helped a Firearms Site and a Catering Site Achieve Top Rankings

“We have been using Directory Maximizer now since October 2012. We have always ranked either on the 1st Page or 2nd Page of Google for several years. However, since using D-M we have consistently remained on the 1st Page of Google for most of our Keywords and have only dropped 1 time to the 2nd page in 7 months. In this time we have found them to be extremely helpful and willing to offer free advice to assist and improve our rankings. We aim to continue using D-M Services for the fore-see able future.”              

 – Charles Murray-Roscoe


A site that deals in different types of popular firearms like Luger and Mauser Broomhandle pistols, classic firearms, firearm accessories, curio and relic firearms etc.

A site that deals with catering equipments for restaurants, hotels, bars and kitchens and professional chefs and caterers.

Requirement & Challenges

Despite these two sites being vastly different in nature, there was one similarity and it was that the two sites did not have a great number of backlinks and hence their rankings were not good for most of their keywords. We had to build a good base of backlinks to ensure that the rankings for their keywords improved over time.

Action Taken

After checking the site’s link status and keyword competition volume, we came to a conclusion that the firearms site needed regular links to get to the top and sustain its position. We also saw that the catering site mainly needed an initial push to get started as its visibility was extremely low at that point of time.

Following these requirements, was ordered for the monthly subscription service and an initial one time order was placed for

We also made sure that both the sites had varied anchor text for the submissions to ensure that our client had the best chance to rank for all relevant terms.


As you can see from the results below, our link building work has greatly benefitted both the sites! We always say that link building will be successful if you are consistent in your efforts and this case study is a testament to that fact. These sites not only got to the top of the rankings but have stayed there and continue to improve.





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