Keyword Research For Mobile Marketing | A Quick Guide

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The importance of mobile keyword research in 2013

– According to a digital marketing report compiled by RKG for the first quarter of 2013, consumers completed 25% of online searches from their mobile devices.

– Google’s New Multi-Screen World Study on the other hand suggests that 90% of all consumer interactions are today screen-based (including smartphones, tablets and television).

Clearly, mobile SEO is becoming an increasingly important concept for businesses. In this post, we are going to focus on mobile keyword research and the tools available for mobile keyword research today but first, let’s see why mobile keyword research is important in the first place.


One of the most obvious reasons for investing in mobile keyword research is that consumers who complete searches from their mobile devices use different keywords than those they would normally use on a desktop.  In some niches, for example, if you own a local restaurant, not targeting the right keywords can make you lose out on a lot of business.

Because mobile keyword research is so important for business owners, many tools are available to make the process more efficient and accurate.Many things make mobile keyword research different from desktop keyword research including the tools you should use and the metrics you should monitor.

1. Successful Mobile Keyword Research Starts with Clear Goals and Metrics

identify goalsLike is the case with desktop keyword research, successful mobile keyword research is not possible if you don’t define your end goals and metrics in advance.

For instance, if your site is responsive and your content device-agnostic, your mobile keyword research is going to be different than if you are doing the research for a site whose URLs are specific for searches completed from mobile devices.

In both cases, the focus is put on keywords that consumers use. If your content is device-agnostic, makes sure you compile a list of mobile-specific keywords to target mobile searchers as well as desktop users. If your content is mobile-specific, find keywords that match your business goals.

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7 Sources of Fresh Content Ideas for Your Blog

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When you run a blog, one of the most challenging tasks is to always come up with fresh and awesome content to keep your blog interesting and your readers on their toes. Sometimes merely having a good idea for a blog post is half the battle in the bag. The question is: How do you get these awesome ideas for your blog?


If you are an expert in your field, you probably have a lot of knowledge and expertise that you can share on your blog. Your industry knowledge will come in handy.

For a few weeks!

But what happens when you run out of things to say? What happens when you hit writer’s block?

The good news is: Writer’s block is not an affliction when it comes to blogging. You can get around the problem fairly easily with these 7 awesome sources for great content.

7 Sources for Awesome Blogging Ideas

1. Keep an Eye Open for Fresh Industry News

News by definition is information that’s new. As such, industry news always make great blog posts. If you run a blog, it is always a good idea to subscribe to a few blogs that cover news relevant to your industry. That way, the next time you find yourself at a complete loss of what you to write on your blog, you can just head over to the blogs you’ve subscribed to and scan industry news worth sharing on your own blog. You can even use trending topics to build quality links to your site.

2. Encourage Guest Posts

A relatively new concept, when you run a business blog, there is nothing to say that you should be the only one posting on your blog. You can request a blog post from another leading expert in your industry and perhaps return the favor yourself in due time. The rationale behind is simple: Different minds work in different ways. Perhaps another industry expert will come up with a blogging idea that would never in a million years cross your mind and the same goes the other way round.

3. Other People’s Content

Another great way to come up with fresh content is to read other people’s blogs. If you know of a blog that shares value information relevant to your industry, logic says, you should subscribe to that blog and keep an eye out for great pieces of content that you can in turn present in a completely different way on your own blog: Maybe you have a different opinion on the subject that you would like to share, maybe you did not like the other blogger’s take on things or maybe it’s just a topic you never thought of addressing.

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How to Ensure a Good User Experience on Your Website for Your Visitors and the Search Engines


As a webmaster or site owner, you can put together a website designed and conceptualized based on your outlook of what a good site should look like but by the time you are done adding the necessary features, incorporating the content, putting together the pieces and band aiding the glitches, the site can go completely off course. When this happens, it helps to get out of your own head and revisit the very reason why the website is up in the first place. At the end of the day, you want a website to convey the right message using the right media to the right people.


Recalibrating the Focus of Your Website

When you have a website, you want it to look good but at the same time, you want to think about its usability, search engine optimization and conversion. It’s unwise to become so consumed with growing a website, making it look good and adapting the features that you lose focus of what’s really important and why the website is there to begin with.

In recent years, search engines have evolved into smart bounty hunters. Thanks to increasingly complex algorithms, search engines can now view your site, understand its theme, take in the internal link structure and assess the value of the content on it, all in three jiffies and a cha-cha. The key is to remember that in addition to ensuring a good user experience for your potential customers, your website should also be designed with the search engines in mind. After all, the search engines will crawl the website too and it should make sense to them.

Think like a Potential Visitor

potential visitorWhen you design the user experience of your website, it is helpful to remember that your visitors will most probably not be familiar with the acronyms that you use internally to refer to what you do or what you sell. It’s not enough that your website makes sense to you and the search engines, it should also make sense to your potential visitors and customers. Get out of your head and get in theirs. Acronyms and in-house slangs are not appropriate for use on a website. The bots may understand you, your human visitors for sure won’t.

With your potential visitors in mind, when it comes to the layout of your site, it is also a good idea to put the most important things in focus. This is because many people who land on your website might be doing so for the first time and you want them to see the most important information. For instance, if you have several local stores, you want “Our Stores” to be in the website’s main navigation as well as on the other pages as a call to action.

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How to Use Social Media for Local SEO

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As the owner of a business that offers its products and services in a local area, optimizing your website for better rankings in the local search engine results pages is something that you want to do. This will help you siphon potential customers who like doing an online search before walking into any store.

When ranking a page, search engines now take more than just “keyword density” or “backlinks” into consideration. They also take into account physical location, business listings, customer reviews and social signals.

Local SEO

Hypothetically, say you run a small taxi company operating in Leeds, England. If you go on to Google and type in “Taxi”, the results you’ll get will take into account your physical location. You won’t get results about taxi services in Phuket or Guatemala. Clearly, Google does take into account factors other than your keyword density for ranking your website and these factors include but are not limited to your physical location, your business listings and your customer reviews.

If you want to influence your rankings in the local search results, you should show the search engines where you are based. In terms of on-site SEO, the best way to do this is to have a very clear mention of where your businessis located. Keywords and content that mention the location of your business and your service area is the way to do this.

Local SEO can also be done by using social media channels, like Facebook, Twitter, Google+ and LinkedIn.



If you want to bump your business rankings in the local search results, you should absolutely create a business page on Facebook. If you can manage it, get your regular customers to like your page. The simplest way to do this is to offer an incentive, for example, an exclusive discount for people who like you Facebook. Once you have a business page and your local customers are following you, that’s a good social signal for your business.


Example of a Facebook page of a small business that offers discounts:


LinkedIn is a more professional social channel than Facebook used for networking between businesses and industry experts. As such, if you are running a local business, you want a LinkedIn profile where you can post your company news. An active LinkedIn page can go a long way in promoting your business reach, especially if you contribute to the community regularly. LinkedIn may not be as popular as Facebook or Twitter on the scale of social sites but for local search, it’s a good place to be listed.

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