Don’t Let Your Site Look Like It’s Been Designed in the 90s

In 2013, having a simple website optimized for certain keywords is not enough for a business to compete for consumers online. There is a whole range of things that also come into play including the design of the website, its usability and search engine optimization, content creation and the integration of social media. The SEO technological market and the way people consume content has changed. By extension, aesthetic and navigational considerations are important in modern day website design.


Modern Website Design Starts with Understanding Your Market

Modern day website design is all about matching the architecture of your site to what your consumers are looking for. To that end, it is important for website owners to get a real feel and understanding of their market and potential consumers. This analysis of demographic data should underline the design and building process of your site.

Over the web, how many times did you come across a website that looks just perfect but it hardly serves a viable purpose? Either relevant information is missing or the usability of the site is non-existent. Similarly, many websites out there contain very relevant content but the site itself looks outdated and therefore not very engaging.

The 5 Essential Components of a Good Website Design

1. Design

website-designIf you own a website, you need to make sure it is up to date in terms of modern day website design requirements. It is unwise to spend disproportionately on optimization leaving a lot to be desired when it comes to the website’s design and usability.

The key is to find the right balance. The design of a modern day website should be simple and yet engaging in nature and informative to the user. At the same time, it should be optimized for SEO. The biggest challenge to website designers it seems is to juggle the visual, HTML and CSS aspects of a site.

  • Your website should reflect what your consumers want
  • It should be easy to use
  • The design should be creative and modern
  • The design and content of the site should complement each other

2. Usability improving-user-experience

In modern day website design, there is a need for website owners to match their SEO strategy to their website design. This determines what happens once a consumer lands on a site from the SERPs.

At this point, it is also important to understand how information architecture differs from technical architecture. Basically, information architecture is the way you label the content on your site to make it easy for consumers to access.

Technical architecture refers to the technical aspects of the design of a site including crawlabilty, indexation and robots exclusion.

  • The headlines and readability should be concise
  • Ensure fast page-load time
  • Keep the navigation user-friendly

3. SEO

Even though an aesthetic design is a core aspect of modern website design, website owners should also focus on on-site SEO principles. These should be incorporated into the technical architecture of the site.

  • Your URL structure should be friendly
  • Keep your HTML and XML site maps organized
  • Your headlines should be both descriptive and concise
  • Keep your anchor text links relevant
  • Your images should complement your written content

4. Content content-writing

On a website, content is perhaps the most important factor that determines a website’s technical and marketing success.

  • Keep your content concise, relevant and original
  • Make sure your content is presented in the right format
  • Keep your content organized to make it more accessible to consumers and the search engines

5. Integration

Last but not least, organizational integration is a significant determinant of marketing success. In this age of smartphones, tablets and tethering, people consume content on the go using a combination of different devices, mobile and otherwise. Therefore a responsive website design is very desirable for businesses.

In addition to that, with the rise of the social media platforms, social sharing is today a huge factor that influences the performance of websites. Therefore, social sharing buttons and integrating content from the different social sites form part of modern day website design.

In Summary

A website’s visual attributes are for the benefit of people. Modern day website design takes into account both consumers and the search engines combining elements of the visual and technical architectures of a site. A simple and engaging website design combined with a good approach to on-site SEO seems to be the ultimate sweet spot. Today, balance plays an important role.

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