How To Use Your Old Content For New Content Generation

If you run a business blog, one thing you will constantly struggle with is coming up with new and fresh content all the time. Sometimes new ideas won’t come easy and sometimes new ideas won’t come at all no matter how long you stare at your screen or sift through what the other contemporary bloggers in the industry are talking about.


Running out of inspiration is not cause for depression. You may have a writer’s block for any number of reasons. The key is to keep the condition trivial and not make it the cause of producing inferior or unsuitable work.

As a blogger, it’s wise to have a process that you repeat each time you need to create new content. This includes a layout of places to look for ideas and inspiration, tricks to make the writing process go faster and ways to promote the content once it’s written. For inspiration and ideas for a new post, if you are completely stuck, one way to overcome the block is to revisit old content for new ideas.

How to Use your Old Content for New Ideas

1. The Same Post in a New Light

As a writer, with each piece of work you create, you evolve. So let’s say, 6 months ago, you wrote a blog post entitled “ How To Get Your Ex Back | A 10 Step-Approach”. The ideas and insights you shared with your readers back then reflect the writer you were 6 months ago. Since then, you probably read many more articles and literature about relationships and you have a different outlook on the whole subject or new ideas. If you rewrite that post, it will be significantly different because you evolved as a writer.

So you don’t know what to write for your readers today? Open your blog, take a piece of paper, look for an old post that catches your eye, write the title of that post on top of the piece of paper and just write what comes to your mind after that. The new post will be fresh and unique and great.

2. Do you Have a Spark File?

If you write a lot, you need to have what is known as a spark file. This is basically someplace where you jot down your ideas, incomplete or not, as they occur to you, store the work you’ve created so far and collect ideas and inspiration from the web and other bloggers. Believe it or not, sometimes your best work can come from incomplete ideas but for a spark file to work, you need to update it consistently.

If you don’t have one yet, create and maintain a document where you keep all your hunches. It can be a Google document. The latter is actually an even better option than keeping a traditional file on your desktop or a paper folder at home. You can access and update a Google document any time and from anywhere.

3. Expand your Old Ideas

Over time, how many articles have you written for your website, your blog and the article directories? Chances are, you’ve written plenty of articles and in any one of those articles, you may have shared an idea or insights that you could further expand.  Going back to the above-mentioned example, if you previously wrote an article about a 10-step approach, any one of these 10 steps can be blown into a full-fledged article.

4. Go back to your archived posts

Last but not least, sometimes, going back to your archived articles can lead to fresh ideas for a new post. By going through your old articles, you will sometimes find pieces of a puzzle that are meant to be together.  This practice is actually a combination of all the ideas discussed so far.

In conclusion

When you run a blog, you constantly need unique content. It’s not easy to come up with fresh ideas for blog posts all the time. By simply revisiting your old content, you can get sometimes overcome your writer’s block.

The most important thing to remember is this: Even if you are using your old posts for ideas and inspiration, never republish something you wrote and shared with your readers in the past. Always write from scratch. It’s unlikely that people will dig in your archives but that’s not something you want to risk and also worry about duplicate content penalties.

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.


Leave a Reply