How to Find Keyword and Ad Group Ideas Using Google’s Keyword Planner

Update on 16th June, 2017: Google Keyword Planner no longer shows search volume data for all accounts. There is a free Google Keyword Planner alternative available at Mondovo. You might want to check it out if your Adwords Keyword Planner account shows search volumes in ranges instead of exact numbers.

Google’s Keyword Tool is no longer available. Instead, Keyword Planner is the new tool by Google to help marketers find new keywords and ad group ideas. Keyword Planner combines the functionality of Google’s Keyword Tool and Traffic Estimator. This makes it easier for website owners to plan their search campaigns, get performance estimates and find the right budget.


To access Keyword Planner, go to and sign in to your AdWords account. Under Tools and Analysis, select “Keyword Planner.”If you do not already have an Adwords account, create one. If you were using Google’s Keyword Tool for keyword ideas, you will notice that Keyword Planner has several new features that Keyword Tool didn’t.

Keyword Planner v/s Keyword Tool

1. No Keyword Match Types

With Google’s Keyword Tool, by default, marketers were showed broad match statistics with data for other match types, like phrase and exact match. Keyword Planner fetches historical statistics only for the exact match. This change helps marketers get an accurate estimate of how much traffic can be expected for different match types.

Hypothetically, say your keyword is dark chocolate. With Google’s Keyword Tool, a search for the keyword’s average monthly searches will show you the same stats whether you use a broad or exact match type with dark chocolate.  Keyword Planner takes into account keyword match types.


2. No Device Targeting

With Keyword Planner, you can’t specifically target mobile devices. It targets all devices and this is in line with recent changes made to AdWords campaigns.

3. Other Changes in the Data Columns

– The local monthly searches and global monthly searches columns in Keyword Tool have been replaced by the “Average monthly searches” column. This simplifies the search volume data.

– The ad impression share column replaces ad share. This helps you look for potential impressions.

– The Google Search Network column has been replaced by the network option within the targeting settings.

– The “Search share” column is no longer there.

– The “Local search trends” column is no longer there.

– The “Extracted from webpage” column is no longer there.

How to Use Keyword Planner

Keyword Planner makes the process of building a new search campaign or refining an existing campaign more efficient. You can search keywords ad group ideas, see how the keywords might perform and create a new keyword list from a combination of several lists of keywords.

To learn how to use Keyword Planner, watch this video for answers to frequently asked questions.

Meanwhile, let’s get started with dissecting how Keyword Planner works.

1.  New Keyword Ideas

If you need keyword ideas for a new campaign or to expand an existing keyword list, use Keyword Planner to find more specific keywords.


– Click on “Search for new keyword and ad group ideas”.

– A search section appears where you can enter one or more of the following: words and phrases describing what you are advertising, the URL of your website or a category.

– Click on “Get ideas”.

– Review your keywords

2. Get Search Volume for your Keywords

If you have your keywords already, enter those manually or upload them as a CSV file to assess how popular the keywords have been historically.


– Click on “Get search volume for a list of keywords or group them into ad groups”.

– Enter your keywords separated by commas or upload a CSV file.

– Click on“Get search volume”

3. Traffic Estimates for a List of Keywords

Keyword Planner can also get you click and cost estimates for a list of keywords.


– Click on “Get traffic estimates for a list of keywords”.

– Enter your keywords manually or upload a CSV file.

– Click on “Get estimates”

4. Targeting and Filtering your Results

With Keyword Planner, marketers can now refine their keyword list by targeting or filtering their results.

Targeting your results

– Location settings.

Specify a geographical location. Click the Nearby link to get ideas for locations that are nearby the location you entered.

– Language settings

Specify a language

– Network settings

Select “Google” to get ideas for Google Search or other Google search sites like Maps and Images.

Filtering your results

Last but not least, with Keyword Planner, you can also filter your results. To edit a filter, click the pencil icon. You can:

– Filter by historical statistics

– Filter by keyword options

– Include/exclude ideas

For more information on how to use Keyword Planner for search campaigns, go to Google’s Keyword Planner support page at

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