Don’t Click Back! Don’t Let Your Visitors Click Away Either

Ask any experienced webmaster and they will all confirm the same thing – no matter how many eyeballs or visitors you get to your webpage, chances are that if it isn’t aesthetically designed, 90% of them will simply bounce off, never to be seen again.


As a website owner, it is your job to make sure your website is extra sticky – people should be compelled to stay on your website, reading article after article – that’s one unifying feature of some of the best websites in the world. Your websites need to be optimized for Conversion-Centered Design – people are emotionally affected by your words, and can’t help but click on the links you want them to click on. The following tips will help you create the best design possible and to complement it with the greatest content you can.

Headlines that jump out of the page

Everyone knows headlines can be very powerful. The easiest example is probably right now littered over your Facebook feeds – where content frequently goes viral just because the writers title it with a hyperbolic, emotionally engaging headline. While we do not advise that the greatest value in your website should be the headline itself (typical of viral articles with great headlines and dead content) – it should take a leaf out of their books.

Engaging, unique headlines will provide a good gauge for your readers to get an idea about your article even before they read it. Remember to optimize your titles with your keywords to provide an additional punch. When your title appears in the SERPs, a well written headline will boost click-throughs to your website.

Make it easy to read

Everybody loves easy-to-digest content. Lists, videos, and small articles get more “stickiness” than long, thick blocks of texts. This age, unfortunately or fortunately, is the age of low attention span – make sure your content is organized and broken into neat sections and lists to ensure maximum retention of your visitors’ attentions. People “scan” – they don’t read. Often they will ignore most of the article and skip to the part that is most relevant to them – make sure it can be found easily!

It’s great practice to break your texts into small blocks and generously use subheadings, lists, infographics and other visuals that complement readability.

Write good content

Don’t write for search engines! This is an easy trap to fall into – but there are very few things that are more of a turn off than keyword stuffed text. Write for your readers – they are the ones who will hit the Like, Share and Retweet buttons – which will in turn help you get ranked. Insert your Keywords where they feel natural. Humor is a great technique to get your point across and increase the “viral-ness” of your content.

Your visitors are not all captains; Make it easy to navigation

As we said before – sometimes users want to skip straight to the part of the article that is most relevant to them. As a webmaster, your job is to provide them with navigation to the relevant points by using links – especially if your content or article is huge. Same goes for the content of your website – make sure you have relevant links pointing to content from wherever possible. You should also be subtly persuading users where to go as well – a contextual link to another article they might find interesting works wonders.

Get, gather and show off social proof

People love stuff that other people love as well. The power of social proof is deeply embedded in the human brain – we approve what our peers approve. To maximize this to your advantage, make sure your page is liberally sprinkled with a few of the following: customer testimonials, social media Like/Share/+1 Count, Live Chat with webmasters, physical address and a map, ratings and reviews and a frequently asked questions page.

All these elements cement an image of trust and approval in your potential customers’ minds and cause them to hypnotically accept your lead as an authority figure.

In the end, your footer

If an engaged customer has taken the time to read right up to the end of your article, that means that he is taking you very, very seriously. Thus, the end of your webpage must provide the maximum “bang” for their bucks. A strong call-to-action should be indicated at the end of all webpages. This is also a great place to collect the email addresses of your readers – they will be highly likely to comply – sign them up to your newsletter!

Make sure you include an About Us, Contact Us and social media account links to your footers – they further add to your authority and give you further trust ratings.

These are a few of the important keys to developing a great, engaging page, maximize your conversions and minimize your bounce rates. We encourage you to share tips of your own in the comments section!

Related Posts:

Ensuring a Good User Experience for Your Visitors

A Developer’s Guide to Make Your Website SEO-Friendly

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