How to Use Your Blog to Generate Traffic, Leads and Sales

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So blogging is not working for you. That makes you one of the thousands of people who blog but fail to find success in what they are doing- lead generation in the online world of today.


This begs the question…why?

In effect, there are 3 reasons why blogging is not working as an inbound marketing tactic for a huge percentage of businesses (assuming you are doing everything else right- creating quality content and doing good networking).

1. Content Saturation Index

In marketing, Content Saturation Index (CSI) is explained as follows: The more content an industry/niche has written about it, the harder it is for a blog to make headway and find success in that field. Conversely, when an industry has very little written about it, it is not hard for someone to rise above the noise because there is no noise. Any keyword phrase you might want to target to generate organic traffic will most probably be up for the taking.

2. Terrible Blog Titles

When it comes to blogging, one of the most important practices is to always make sure that your blog posts have the most accurate, sexy and SEO-optimized titles. Always start with a working title that you then modify to make sure 1) it sets the right expectations, 2) it pops, for example, by using strong phrases or having some fun with alliteration and 3) it is optimized for SEO without compromising clarity.

3. Poor Targeting of Specific Industries

Let’s take the example of 3 blog posts with the titles:

– Blog post 1: How to lose weight?

– Blog post 2: How to lose 10 lbs.?

– Blog post 3: How to lose 10 lbs. in 14 days or less?

These blog posts go from good to better to best in terms of targeting. Up until a few years ago, blog post 1 would have done fine in the weight loss industry but with more and more blogs popping up daily, lead generation is incredibly tough in this saturated industry and industry targeting is very necessary for marketers.

How to Generate Leads using Blogging

1.Write Useful Content

More often than not, marketers create content just for the sake of it. With increasing pressure from the ominous search engine giant, Google, to constantly create unique and quality content, marketers sometimes fail to realize that, at the end of the day, their job description is to generate leads and unless they are creating content to that end, any content they create is basically…useless. People love Hubspot’s blog because it constantly produces quality content that marketers can read and use. You need to do the same. You need to create content that empowers your readers: it needs to either solve a problem or teach them how to do something new.

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5 Easy Ways to Get Ranked in Google Places

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As a local business owner, one of your priorities is (should be) to establish a concrete online presence. Since Google is the #1 go-to resource for people looking for specific local services, you owe it to your business to be top-ranked for your keywords. SEO is time consuming, and can be expensive, but you see many of your rivals showing up, seemingly effortlessly, in the top 5 results, through Google Places! This article is about not making it too easy for your competitors, and to be among the top results too.


1. Setup a Well-worded, Attractive Profile

This should be a no-brainer. Get a Google Account and setup your business page. If you don’t have a Places page, you’re leaving a lot of customers on the table – both web based and mobile based. Google places a lot of emphasis on Google Places pages for local search results. It doesn’t take much time and is easy to set up.

Make sure you add keywords to your business description – don’t stuff them in! Instead, write an engaging description that incorporates your keywords.

2. Get Listed. Get Cited

Now that you’ve got your page up and running, it’s important to give it authority and credibility. Credibility comes from being mentioned by “giants” in your area – if Yelp or TripAdvisor is talking about your business, then it must be good. Make sure if they list your description, contact information, or any other data, it must match exactly to the data you’ve provided in your Google Places Page.

This will boost your organic search engine rankings tremendously. You need to strongly encourage satisfied customers to rate your page on Google Places, and rave about your business on Yelp, CitySearch and other authority websites.

You need to ensure that all your listed information is accurate and matches your Google Places Page exactly.

3. Link Building Done Right

Most webmasters are comfortable in this familiar territory. Like most content, link building to your page is a surefire technique to get ranked high on Google. We would like to add a caveat – not every type of link will help. Concentrate on building links from “local pages” and social signals – they count enormously toward pushing up your Page in Google Places. Your links should mention your business name, URL and phone numbers to be more relevant to your website. The best places to get links would be bloggers, other local business websites and listing directories. Quantity helps, but make sure you build your links in an organic, spaced out time interval, instead of all at once.

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