How Web Design & SEO Can (& Should!) Work Hand-in-Hand

While having an aesthetic appeal is one of the key components of a website, it is only one of the aspects to take into account when it comes to web design. The main concern should always be getting visitors to the site and then working on the statistics when it comes to conversion. Everything else is secondary. When you have a website that attracts a lot of traffic and then converts visitors into paying customers and leads, you know that you are doing something right.


Working the Game Backwards

A lot of today’s web designers use concepts that have already been proven to work. There are certain models that have proven to make your website SEO-friendly while at the same time able to convert visitors into customers. Some of the key components that a website should have that will help lead to these goals include the following:

  • The site is easy to navigate
  • The Google robots can index it easily
  • It is aesthetically pleasing
  • The site shows well on multiple devices
  • The pages load easily and quickly
  • It is user-friendly for visitors

The Infinite Scroll Design

With an infinite scroll, all of the content will appear on a single page but at the same time the page can load quickly. In contrast, with a regular website that has all of the content on one page, there’s going to be a major problem with the loading time. By using a Bootstrap or Backbone framework, however, the content will load as you scroll down. Think of Facebook. The page pops up quickly when you type in the URL and if you’re looking at somebody’s page, more content loads up the further down you scroll. Google loves this type of web design and it’s extremely user-friendly as well.

The Parallax Design

With this paradigm, all content is loaded onto a single page without the downward scrolling feature. The amount of content that you can put onto the page will be limited if you want your site to open quickly – especially if you are inserting a lot of images onto the page. This type of web design works best for lead capture pages, squeeze pages, contest pages and home pages for a company.

Too much content added to a single page can become confusing to Google. When it is sending out its robots to inspect the site they may have a hard time determining what the keywords are that are defining the subject of the content. In other words, keywords can easily get diluted if you start adding too much content that covers a lot of different subject matters. This design does work well but only when the content is limited and is focused on one or two subjects only.

The Infographic Website

When you’re browsing through the Internet you’re sure to come across plenty of websites that use infographics on their pages. This seems to be especially popular with home pages. You may see circles of content that are extremely aesthetic and laid out in an easy-to-follow fashion. While this is great for the visitor that arrives to the page, you won’t be able to attract as much traffic due to a lower SEO score. The infographics are placed on the page as an image and at this point in time the Google spiders aren’t able to crawl from. The best thing you can do is to add alt-tags to the images and add some written content to the page above or below the graphics.

A website that is based primarily on infographics is going to have a hard time getting well recognized by the search engines. On the other hand, with strategic planning by using graphics together with enough keyword-targeted content, you can end up with a website that both your visitors and Google love.

Responsive Design

Google encourages mobile-friendly websites and for that reason alone you should make sure that your site can be viewed by mobile devices. With a responsive design you won’t have to worry about creating 2 separate websites with one for mobile and one for regular searches. From an SEO standpoint, however, you won’t get any extra Google love right now with this type of responsive design.

When designing a website it’s always important to take into account what Google has to say about what it wants to see. The fact that this company is encouraging website design that is mobile-friendly should be a clue to any savvy designer. It’s clear that the Google algorithms are constantly changing and evolving. It would not be surprising to see in the very near future, algorithms that take into account the mobile responsiveness of any given website.

For this reason, it’s best to incorporate a responsive design into a website and to prepare for any future changes. As well, it goes without saying that more and more customers are using their phones and tablets on the go to place their Internet queries.

Producing a responsive website should not only be directed to the device where the site will show up but to the end visitor. When you can take into account the journey that the customer will take during his time on the site and the ultimate goal of having him view the pages, a successful website will be born. Add to that some SEO love with a proven success record and you’ll end up with traffic that converts!

Related Posts:

6 Effective Tips for a Successful Website Redesign

How to Build Connections for a New Website

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2 Responses to “How Web Design & SEO Can (& Should!) Work Hand-in-Hand”

  1. HemanthMalli on June 11th, 2014 12:33 pm

    Thank you for telling the valuable information on both webdesign and SEO which is more helpful to us.

  2. maximizer on June 26th, 2014 5:46 am

    Hi Hemanth, We’re pleased to know that you liked the article. Do share your inputs from time-to-time and we will definitely try to incorporate it within our articles.

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