9 Simple Ways to Create Content that aren’t Blogposts

When people think content production, it’s an instinct thing to want to start writing right away. While that’s understandable, at some point though, you will need to define why you create content and what you’re trying to achieve with it. These decisions do two things:

– They give your content focus and clarity

– They make you a content publishing guru


At the end of the day, producing and publishing content is a way to build relationships and a community around your business so people feel loyal to you. It’s a strategy for becoming recognized as a thought leader in your industry. And you want the content you create to achieve those goals be it:

  1. Prospecting; generating leads for follow-up
  2. Sales
  3. Marketing; generating interest in your business
  4. PR; building a public opinion about your products
  5. Customer support
  6. And/or thought leadership

When you are just starting out with content marketing, it makes sense to start with a blog. But as you then gain expertise, you can add one or two new types of content. The important thing to remember is you want the type of content you’re creating to check two boxes.

Ask yourself:

  1. Is it something easy to create?
  2. Will your audience appreciate information in that format?

The different types of content

Not including blog posts…

1. Video

With online video quickly becoming the preferred medium for people to satisfy their information and entertainment needs, small businesses failing to include it in their marketing strategies will do so at their peril. If you wish to increase the online visibility and impact of your business, you want a presence on video-hosting and sharing websites like YouTube and Vimeo. The common practice among marketers now is to upload videos to YouTube and these are then re-posted on their blogs. Others create a video blog, or vlog housed on YouTube.

2. Podcasts

It’s a fact of life now that different people consume content in different ways and as a business, you want to get your message and brand out there across multiple channels. Podcasts serve the purpose of adding variety to the mostly text-based content strategy that most businesses use. Podcasts are often published on iTunes, Stitcher Radio or Blubrry. Their appeal lies in the fact that you can listen to them any time, anywhere whether you’re driving to work, riding in a train or even just sitting on the couch in your living room.

3. Webinars

Next up, let’s talk about webinars. As part of your content marketing strategy, you can host webinars and present information to a live audience. You can then use any recording of the event and slides that you used as content on your website, in newsletters and on your product pages.

4. Speeches, workshops & interviews

Marketers, particularly B2B marketers, have, for the last couple of years, struggled with the fact that content is now the key that unlocks all other marketing channels. And fair enough! Sharing quality content makes email messages more likely to be opened and social media more engaging. Workshops and interviews, when implemented correctly, promote both thought leadership and brand awareness.

5. Tutorials and guides

As part of your content strategy, you can create a webpage that provides links to additional information, essentially making a lesson plan for learning something new. This is a great way to build authority in your area of expertise.


When creating any type of training course, offer up something personal. Draw from your personal experiences to give your audience specifics as to how you solved the problem. Also remember that whenever you’re learning how to do something, a step-by-step list is always helpful as are chapters to help keep things organized.

6. Infographics

Infographics are creative presentations of facts and figures rather than dry-as-toast reports. If there are implemented tactfully, they are very sharable. Visual.ly is a great resource for creating simple infographics.

7. White papers

People want useful information that helps them make better decisions. That’s why publishing a white paper can have huge benefits for a business. The main benefit is that you can use it to capture contact information by asking would-be readers to sign up before receiving a copy.

8. Newsletters

We established early in this article that content marketing has a lot to do with building relationships. What better way than to send your content to people’s inbox rather than making them visit your website every day? A newsletter also helps you build your email list.

9. Ebooks

And finally, eBooks are a great way to build authority and trust. If you’re planning to write a small eBook, expect to give it away for free. Alternatively, you can easily produce short eBooks and sell them on Amazon. Remember though that eBook content is not supposed to be promotional. You want to write something your readers are asking for.

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2 Responses to “9 Simple Ways to Create Content that aren’t Blogposts”

  1. ziqafei on June 18th, 2014 4:06 am

    This article writing is very good.

  2. maximizer on June 26th, 2014 5:36 am

    Thanks ziqafei. We’re glad that you liked the article 🙂

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