How to Optimize Your Business Listing on Google+ Local

Every day, millions of people search for businesses on Google. This makes it important for you to have a local business listing that can be easily found on and Google Maps. With Google+ Local, you can do this in a matter of minutes and it does not cost a thing.


Why use Google+ Local

1. You can speak for yourself

With Google+ Local, you can create a great listing for your business and make sure its details are accurate and thorough.

2. It’s easy to use

A local business listing is an easy way to maintain an online presence with or without a website.

3. It’s free

Creating a listing on Google+ Local is completely free. You can, in addition, make your listing shine by adding extras to it like photos and videos, custom categories and coupons to encourage customers to check in or make a first-time purchase.

How to Make the Most of Your Listing on Google+ Local

More people search for businesses online than anywhere else. A rich listing which features a description, appropriate images and videos, business hours and a link to your website will encourage potential customers to choose your service over others. Accurate and thorough information can also help Google match your listing to more searches directly increasing the number of views your listing gets.

So How Can you Optimize the Listing for Your Business on Google?

Google+ Local brings users and their local businesses together. To that end:

1. Create a business listing that is both complete and accurate.

  • Make sure your business location is entered correctly. Do not place your pin marker at a location where your business does not physically exist.
  • List your official business website on the local listing. Do not provide URLs that redirect users to landing pages other than those of the actual business.
  • Include images and videos. This will help your business stand out.
  • Include other relevant and useful information such as your opening hours.
  • And of course, make sure your business name and phone number are accurate. Provide a phone number that connects to your individual business location instead of a call center number whenever possible.

2. Choose the Right Categories for Your Business.

  • For your business to show for the right searches, you need to pick a category from the list of suggestions that depicts what your business is.
  • Choose specific categories instead of broad ones if those are more appropriate. The point is to describe your business well.

3. Establish a Strong Presence on the Web.

Google collects data from local directories and various websites and combines this information with what you enter in Google+ Local. To make the most of your listing on Google, make sure information about your business on third-party sites is accurate.

4. Consider Upgrading to Google+ Business

Google+ Business allows you to combine the search benefits that Google+ Local provides together with the social aspect of search. What this means is that not only will you be able to feed information about your business to the search engines, but you will also be able to build a fan base, or followers (in your “Circles”).

About Reviews

Google collects reviews from local directories and various websites. The ranking of reviews is completely automated. As a verified business owner, Google+ Local allows you to publicly respond to reviews posted directly on Google. This is a really good portal through which you can engage with people and know what your customers think about your business.

But there are some rules.

  • Keep your responses useful and courteous
  • Don’t get personal
  • Remember that feedback, whether positive or negative, is always helpful
  • Don’t be a salesperson. Your reviewers are already customers

Google will automatically remove any content that contains:

  • Advertising. Don’t use reviews for advertising.
  • Spam.
  • Phone numbers and/or URLs.
  • Off-topic content. Reviews aren’t meant to be personal rants.
  • Obscene or offensive language.
  • Personal and confidential information including credit card information, driver’s license information.
  • Hate speech.

To respond to a review,

1. Sign in to your Google Account.

2. Visit your listing’s Google+ page.

3. Scroll to the reviews section.

4. Respond

5. Publish.

In Summary

Local search is becoming increasingly important for any SEO strategy. Because Google dominates the search field (both web and local) the first place to list your local business should be Google. With Google+ Local, creating a business listing is easy. It takes just a few minutes and doesn’t cost a thing.

So what are you waiting for? Establish a presence in the local search results now with a business listing that is both thorough and rich with features like photos and videos, relevant categories, driving directions, coupons and any other extra information that may encourage your potential customers to pick you over your competitors.

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