4 Creative Link Building Ideas for Ecommerce Websites in Boring Niches

Since the late 1990’s search engines have used link data in complex algorithms to evaluate sites and pages and their relative popularity and importance. Obviously links are not everything in SEO but many search professionals estimate that link-based factors constitute a large portion of the search algorithms used by popular engines such as Google. Through links, Google can not only measure the popularity of websites but also other metrics such as trust, spam and authority. After all, trustworthy sites tend to receive links from other trusted sources while spammy sites receive very few of those.


Some of the popular link building strategies for ecommerce websites include:

1. Getting your loyal customers to link to you by sending out graphic icons that link back to your site

2. Maintaining a business blog; making it a fresh and entertaining source of industry news and information.

3. Creating content to serve as “linkbait”. In the SEO world, “linkbait” refers to content that inspires viral sharing such as humor.

4. Be newsworthy. Staying in the news by periodically releasing a great product or giving away something for free is a very effective way to earn links.

But what happens if the industry you’re in is very boring? Are some industries too boring to develop a cohesive and long-term link building strategy?

Link Building Opportunities for Websites in Boring Industries

Amid terrific stories being shared and linked to every minute in dynamic industries such as home improvement, footwear and fitness, link builders in the more challenging niches sometimes get stuck on how to even come close to competing.

But boring is a very subjective tern. If you really think about it, you’ll realize that any business, no matter how boring it may come off as on the surface, has interesting stories.

  • Every business has customers with problems they need to solve
  • Every business owner has a story to tell
  • Every employee face challenges at work everyday

All these make interesting human stories. The challenge is for a link builder to be creative enough to leverage and exploit these stories.

1. Do a Google Search and Sift Through What Comes Up for Inspiration

Building and maintaining a business blog is one of the few link-building strategies personally recommended by the engineers at Google. Blogs are unique in their ability to contribute fresh content on a consistent basis. These then go on to participate in conversations across the web and earn links from other blogs.

But if you’re in an industry like, say air filters, chances are, you don’t have much to say let alone something to say everyday or periodically. So it helps to do a Google search and read through the stories that come up. Occasionally you are bound to come across a piece of information or a statistic that would make a link-worthy piece of content.

For example, did you know that according to the EPA, indoor air contains 2-5 times more contaminants than outdoor air? Don’t you think this piece of data has the potential to interest a lot of people and inspire a really nice blog post?

2. Give Your Media Away

We are all visually stimulated by beautiful images. Therefore, on an ecommerce website, it makes sense to exploit this fact and use large and high-resolution photos. But did you know that pictures are also an effective link-building tactic?

There are always people in need of high quality stock photography images. If you have a really good digital camera, take some large and high-resolution photos of anything related to your industry. Pop them up on a webpage and let people know that the images are royalty-free so long as they link back to you if they use any of your images.

3. Get a Link When People Use Your Content

Website owners are always taking images and videos off the web and using them as their own without giving credit to the original publisher. A solution to make sure you get a link each time someone copies and pastes an image or text from your website is to use a tool called Tynt. Tynt is a free tool that does a couple of interesting things. For one, Tynt tracks user engagement on your website by monitoring copy and paste activity. Secondly, whenever your content is pasted somewhere else on the web, it automatically adds a link back to your site.

4. Personalized Product Giveaways

Everyone appreciates personalized gifts. People love free stuff! It doesn’t matter whether it’s expensive or cheap; people love being at the receiving end of gifts. So when special holidays are around the corner, for example, Mother’s Day or Thanksgiving, show that you care by offering a product giveaway (like a T-shirt). Share the news on the social networks including Pinterest, Twitter and Facebook. Not only will bloggers love you, they will write about your business and link back to your website.

So no matter what industry you’re in, link-building opportunities are multiple. The key is to be creative. Remember that creative souls make the best link builders.

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