6 SEO Tips and Tricks for the Holiday Season

It’s that time of the year again. The holiday season is here! Did you conform your website to it yet? The holidays may be the biggest sales month for most eCommerce and retail companies but getting your customers’ attention above all the promotional noise and web clutter around this time of year is a lot of work. Raising the bar with a resounding, authoritative voice may mean the difference between gaining a customer and pushing him to your competition.


To get your website ready for this holiday season:

1. Piggy Back on Your Competition

It’s a simple concept: If you want to surpass your competitors this holiday season, you first need to know what they are doing and what marketing strategies they are using. The first step is to get an idea of the keywords they are targeting. To do this, you can use a tool like Mozbar or SEMrush. The next step is to have a look at their backlinks. This can give you a pretty good idea of the sorts of where they are building a relationship, and if it would be worth it for you to do the same for your own website. Handy tools you can use for this purpose include Open Site Explorer and Mondovo’s Link Research Tool.

2. Conduct your own Keyword Research

You can use the list of keywords that you’ve gathered above as a “seed list” that will help you get started with your own KW research. This way, you’ll be able to target the keywords that they are targeting as well as fill the gaps in their keyword strategy.

The key is to not get seduced by high volume phrases. Target a good mix of short, medium and long tail keyword phrases. For long tail keywords, you can use the idea: Seasonal word + Your product + Your city area plus other variations of this phrase.

3. Begin Content Marketing

The holiday season is a surefire period of consumer spending but to capture the attention of people during one of the busiest times of the year, you need a strong content marketing strategy. The challenge is to strike a balance between producing content that your consumers will want to talk about and link to, and that also aids the sales funnel. You can kick start the process by creating an editorial calendar to push holiday-related content at the right times and in the right places.

4. Vamp-up Your Homepage

It’s a known fact that the homepage of a website usually gets more hits than other pages. Take advantage of this piece of information and consider your homepage to be the only chance you may get to get in touch with the majority of your visitors. Make it visually appealing; people tend to make up their mind about whether or not to click back within the first seven seconds of landing on your website.

If you have a unique value proposition, an “I can’t say no to that!” deal, make it very obvious to your visitors (for example, have a big banner on top mentioning it). To increase the organic reach and impact of your website, make sure the title tag for your homepage is under 70 characters long and contains your main keyword. Also, use a meta description that’s catchy and fewer than 160 characters long so it’s not truncated in search results.

5. Optimize Usability of Your Website

Site and page quality matter as ranking factors! Page load speed, for example, not only takes away from the user experience but the major search engines like Google also take it into account when ranking your web page. In essence, this holiday season, make sure your website is streamlined and your images are optimized. Something else that you should take care of is having a responsive design. Consumers today move seamlessly across devices and screens, and your website should show mobile device compatibility.

6. Optimize Your Product Pages

Typically, product pages with more content on them perform better in the SERPs. To cut through the noise this time of year, start by understanding your customers and knowing what they want. You can then use this information to write awesome descriptions for the products you are offering.

For each product page, include your product name in the title and URL. Avoid using a generic product description across several pages or copying product descriptions from other websites that carry the same products as you. Organize the information architecture of your product pages so that each page has a unique title, description, image and image description. You can also supplement your product descriptions with product-specific reviews from your happiest customers.

Related Post:

Getting Your Conversion Optimization Right before the Holiday Rush

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