How to Use Internal Linking to Boost Your SEO Rankings

Search engine optimization or SEO is a complex process that includes many different elements. This process was once much simpler, but because of the frequent search engine algorithm updates more and more people are starting to look for professional help. When someone mentions SEO or takes a closer look at some SEO company offers, they will notice that most services are focused on link building especially on backlinks or external links.


Although these links are very important, the fact is that the updates we have mentioned before are usually focused on these links and it is very hard to find a good strategy related to external links. On the other hand, there is one element that is not much affected by these changes and has significant effect on the ranking, but yet for some reason this element is often forgotten or left out. We are talking about internal links.

Internal links are links that direct users to another part of the website or on a new page that is part of the same domain (website). These links are very helpful for the users because they enable them to find what they are looking for fast. In addition, internal links can be very helpful for those who want to improve search engine rankings. In other words, with a proper internal link strategy you can expect longer visits and better rankings.

Where and How Can We Use Internal Links?

1. Use Your Footer

Many website owners don’t pay much attention to the footer although this area can be very useful when it comes to attracting organic search traffic. The website footer is much more than a place where you place a copyright notice and basic info about the creator of the website. This place should be used to improve user experience and assist users who are looking for fast access to the wanted information.

2. Use your Sidebar

If you want to start a successful SEO campaign, you should know that every element of a website can be used for better ranking. The sidebar is another element that can make a difference in your website’s success. Many people use the sidebar to place links or icons that actually direct people from their website to another place – affiliate links, ads, buttons to their social media profiles etc.

Although these links are useful, you should never turn any area on your website into a place that will serve as a “door” to send people away. Experienced website owners often place announcement about their new products or services and place internal links to the page where visitors can see the details. They also place internal links to their programs or events. This is also a good place to place a call-to-action, which will lead to even better conversions (for example, to your squeeze page).

3. Use your New Content to Increase the Visits on your Old Content

Websites that exist for several years often face the same problem – they have some good content that is produced few years ago. This problem has two sides. First of all, people cannot find these posts because they are archived and second, many people are skeptical when they see content that is old. By adding internal links that point out to some old relevant posts in your new posts you will be able to keep the visitors on your website longer and make your website more relevant.

4. Use Product Suggestions

If you are selling products or services with similar properties it is a good idea to place an internal link that links to similar products. You can place these links in a written form or as an image.

For example, if you run an ecommerce website and you have 50+ products in 10 different categories, you can create a sales page that will include anchor text links to all the categories. You can also mention some of the products too. In this way you will create more than a dozen of internal links.

5. Use News & Blog Content to your Services and Products

Having a blog and news section is certainly good for your website because people will stay longer on your website and use it to get information. However, whenever you think that you have some product or service that can be linked to the blog post or news you are sharing on your website you should place a link (yep, internal) in this content. Use suitable keywords as anchor text.

6. Use Menu Links

The website’s menu is one of the best places to share your internal links. This is also the most natural way in which you can place your internal links. Make sure to add as many categories as possible and use suitable anchor text links.

To wrap things up

As previously mentioned, good internal linking comes with many advantages. Some of these advantages include:

  • Improved page rank
  • More user-friendly interface
  • Web pages are indexed and crawled more efficiently

There is no doubt that using internal links is a must for all those who are looking for a good and complete SEO strategy.

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One Response to “How to Use Internal Linking to Boost Your SEO Rankings”

  1. shobhit pandey on March 29th, 2015 8:02 am

    Hey nice article, thanks for sharing.

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