Local SEO Tips & Tricks for Multi-Location Pages

Today’s search engine optimization strategies have mutated drastically, in order to keep up with Google’s ever-changing algorithms. Although national SEO is crucial, local marketing strategies offer a majorly viable source of traffic and potential income. In fact, some businesses will gain more profitability, by catering to a local audience, instead of focusing on the national market.


Of course, in order to do this, it is imperative to follow the appropriate steps to optimize pages for your local state, city and general region. There are innumerable ways to reap the benefits. These methods will be discussed in-depth below.

Building Specific Pages for Individualized Locations

In order to rank appropriately, within your local market, it is of the utmost importance to target these areas using suitable content. By utilizing location pages and URLs for each specific city and state, you’ll certainly rank better. There are numerous advantages of building distinguished pages for each city, since you can actually optimize each page for the search engine. When you set up a page for your specific city and state, you’ll want to rely on the standard SEO guidelines for optimizing and ranking that page.

  • Use appropriate H1 tags

  • Page titles are crucial

  • Geo-specific keywords in content

  • Use localized URLs

  • Local keywords in IMG tags, when possible

Although it is possible to build content for each individual page quickly, it is advised to do so in a measured manner, in order to ensure that each page is unique. If you have specific operational hours, testimonials or reviews for a particular location, make sure to delegate these to the specific localized page. Once all pages have met a conclusion, ensure that they’re linked together in one form of another. For instance, you can build a main page, which acts as a base and links to the other individualized location pages.

Multiple Sub-Domains

It is generally a good idea to link one website to multiple sub-domains. After this, you’ll want to take the time to build various distinguished pages for each location on these subdomains. It is possible to do this in two specific ways; either with the SaaS subdomain strategy or the owned subdirectory manner.

In general both methods contain a number of advantages, as well as a few downfalls. Remember that SaaS platforms tend to be very costly and offer fewer advantages. In order to choose the appropriate manner for your business, you’ll need to consider your potential future, the SEO benefits and the type of budget you’re playing with.

Strategic Directory Listings

It is certainly true that directory listings have lost some steam over the years, but they can still be fairly advantageous, as long as you form an effective strategy. For instance, you’ll want to take the time to ensure that you’re submitting to relevant directories. It is wise to capitalize on Google+, as well. This can be an extremely time-consuming process, which will pay off in the long run.

If you’ve got a sizeable budget to work with, it is wise to consider outsourcing the work or hiring a professional to take care of it for you. When submitting to these directories, you’ll need to obtain and submit unique phone numbers, physical addresses and other details, in order to transform each specific directory listing into a unique entity. In fact, if you have multiple retail stores, it is wise to treat them as separate entities, instead of a single package.

Building and Optimizing Social Network Profiles

It is pertinent to rely on social networks, in order to increase the presence of your business locally. In general, the process is fairly simple and basically requires the completion of your profile. Setting up and customizing your social media profiles, with your specific business name, phone number, address and website URL will certainly prove to be beneficial. When it is possible, make a connection between one social network to another. Although there are innumerable networks to target, it is imperative to first hit those, which are frequently used by your potential customers, and these are most likely to be:

  • Facebook

  • Google+ Business Pages

  • Google+ Local

  • Foursquare

  • LinkedIn

  • Twitter

  • Pinterest

Once you’ve finished this, you will want to ensure that all of your business’s information is appropriately attached to your social accounts. It is also wise to link from your main pages to your individualized social media accounts.


At the end of the day, it is enormously advantageous to target local customers, when building an online presence. In fact, it may be more beneficial to expand locally, instead of taking on the national market. If you own a retail or physical business, local optimization is more suitable for driving customers directly to your storefront. Follow the steps above, be patient, and you will undoubtedly conquer the local SEO market, while elevating your business’s profits significantly.

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