A Tool for Every Webmaster: Schema.org

Throughout the years, the practices of SEO have changed significantly. As Google continues to churn out new updates, the practices are slightly altered further and further. This can make it difficult for webmasters and SEO technicians to keep up with the latest standards. Now, there is an entirely new system, which is proving to be quite effective. Now, it is highly recommended to incorporate schemas into your HTML coding for more structure and easier understanding. Within this guide, Schema.org will be explored in depth.


What is Schema.org?

In actuality, Schema.org isn’t an idea or technique. Instead, it is a collaborative effort from some of technology’s most substantial individuals. The group, which runs the site and is pushing for schemas, consists of experienced and highly intelligent individuals. Some hail from Yandex, while others have worked with Google, Yahoo and Microsoft. With this type of backing, there is no doubt that the group is onto something big! These massive Internet corporations encourage the use of schemas and actually sponsor Schema.org.

Introduction to Schemas

Every website owner, Webmaster and SEO enthusiast needs to know a great deal about HTML coding and other similar languages. However, they likely know very little, if anything, about schemas. The schemas actually take the process a little bit further and help to define the HTML tag in a much deeper sense. When organizing your information with header tags, such as <h1>, you’re typically helping viewers differentiate the importance of your content.

By incorporating the use of schemas, it is possible to do the same for the various search engines. When these extra tidbits of information are added, the search engines have a much easier time determining the overall purpose of the tag. This allows them to provide more relevant content to users.

By relying on Schema.org, the webmaster will be able to access a comprehensive database of information and terminology, which can be used to properly mark up their pages. By using the vocabularies, which have been shared on the website, the webmaster can enable the search engines to better understand their websites.

Stick With HTML, Rely on Microdata

Of course, the entire process is made entirely easy for the website owner. Instead of being forced to learn a new language, it is possible to stick with the traditional HTML. The only difference is that Microdata is implemented to give the search engine more information. By properly identifying your content, the search engines will have a tremendously easier time ranking your pages in the correct locations.

So, what types of data markups are available? There are plenty and each can be very helpful. For instance, you can use television episodes, book reviews, articles, products, businesses and even events. Just by identifying the potential markups, you should already be able to see the benefits of using this type of extra coding.

For further support, Google’s Structured Data Markup Helper can guide the user through the entire process of getting their websites structured with sufficient schemas. Once the coding has been added, it is recommended to use the Structured Data Testing Tool to ensure that everything is correct and in order.

Tips for Schema Success

Although using schemas isn’t overly difficult, it can be a little frightening to try and locate the specific schemas that your site needs! Once you’ve gotten the coding down, you will need to find the right schemas. Although this won’t always be sufficient, it is usually possible to locate exactly what you need, by checking the most commonly used schemas section of Schema.org.

Secondly, you will want to make sure that you find and use all schema types that relate specifically to your website! With this in mind, it is vital to remember that you will benefit greater by marking up more and more. Of course, there is a limit to schemas. They should only be applied to things that are actually visible on your website! If your guests cannot see it, don’t try and mark it up!

Finally, you should always make sure to check your site with Google’s testing tool to ensure that everything is properly in place. This should be done, until you are fully comfortable with the extra lines of coding. Once you’ve gotten the hang of it, this will no longer be necessary.

Overall and Future

Truthfully, adding Schema markups to your website is entirely easy, yet many have thus far failed to take advantage of the additional assistance. Although the future is uncertain, it is highly probable that Schema markups will be right there and they’ll likely have more value than ever before. Therefore, there has never been a better time to begin implementing schema markups into your website’s HTML!

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