4 Signs That You’re Working with a Great Web Designer

Web Designer

Designing a website isn’t easy. It requires a certain level of understanding. And striking a balance between UX and UI.

You may be required to have some knowledge of website coding standards, be it HTML or CSS, or both.

Either way, it is an ever-evolving industry and it would be in your best interest to learn other coding standards to see how it will fit in with your designs.

Talk about building up your personal portfolio – the skills that you have accumulated will certainly help your endeavors for the foreseeable future.

In this day and age, most of your audience and customers turn to Google for their source of answers.

You can see how both web design and SEO are both related in the sense that it is almost impossible for your average digital marketer to focus on one field without focusing on the other.

Web design plays a significant role in how a website should be perceived by users and this is probably why UX and UI factors need to be considered in order to have the right content placement, mobile responsiveness and fast loading speed of the site. All of these affect the overall SEO performance.

And how can you help your web design client achieve the desired look and feel?

You can start by incorporating SEO foundations into your website pages. This often is what sets you apart from all the other web designers, is your ability to generate inquiries for your customers through better content placement, call to action buttons, precise design elements to attract customers to stay on the desired web page.

I’ll go into the following details of some tell-tale signs that your working with a great web designer.

#1. Has a Solid Knowledge in Web Design Foundations.

Foundation, foundation, and foundation. Establishing a solid foundation for each web page is crucial as this will be the basis for how you will start and finish the overall website.

If you are wanting more guidance in becoming a better designer, take a look at this article here as they go into detail of what design style may work better for which particular type of audiences.

After all, you don’t just whack on some design and off you go. You have to be constantly experimenting with the right design to meet certain needs.

There are plenty of average designers out there who just compile and put all the designs together hoping that it will be the next award-winning art piece when really, you end up with a design which doesn’t tick any boxes.

It’s your client that needs to be satisfied after all right?

So, do consider playing around with simple elements… such as,

The right color mix. Have a look at the colour wheel to see which colours fit with each other.

Take a look at your layout. Have you got the right layout? Because chances are you will need to use the same layout for all your other pages.

What about proportions? Is the webpage proportional? Does it follow a logical reading order? Or does it cause a cognitive strain on your reader’s eyes?

Functionality. Will your design work well with functionalities that your client wants?

This is what a strong website foundation will encompass. Because if you cannot filter content or adopt a layout which meets the needs of your client or future customers, then you haven’t really done a nice job.

#2. Design Your Website with a Purpose

When you put together a web page ask yourself the question, what is the purpose of this page?

Is it to sell? Or is it to convey information about your business?

Whatever the answer is, you need to put yourself in the shoe of your client.

Simply put it, the web page needs to be able to convert.

When you understand what your users are looking for on that particular page, you can then proceed to create a design which fits with their demands.

Experiment a bit with navigation. Does the website have proper navigation? Is it easy to locate or use the search function?

Have you considered a feedback form? What if the customers want to leave behind a feedback for you? What about easy access to a contact form with a single click of a button?

When you build a website do consider your customer’s behaviour and browsing preferences. Once you understand these two things, then it will be at an advantage to you.

Do consider also the demographics. The younger crowd of people between the ages of 18 and 30 may be attracted to specific colours and certain web elements. It has been documented that young people who are active on social media may want to share and like specific posts and bookmark specific pages which are useful to them.

Consider installing a social media plugin on important pages.

Thereby, you should have all the social media elements covered. The other important thing to add is making the entire website mobile responsive.

Nowadays most users surf the web on their mobile phones or from iPads. As of date, the mobile search traffic has now superseded desktop traffic and the demand for mobile responsiveness content has increased.

Do take up the initiative to develop your client a responsive site to offer a better overall UX experience. Don’t just leave it until your client finds out. Make sure to include it as part of your to-do list.

#3. Optimise the Website for Better SEO

When you are almost finished with the website design, do consider optimizing by default, the pages so that they are search engine friendly.

Remember – keep it simple silly. KISS. You don’t need to be an SEO professional to be able to do this…

Just make sure that all the key pages have the right page title and meta descriptions.

Usually, when you are a part of an established web company, you will have your own team of designers, developers and SEO gurus. But if you are by yourself, then do consider doing the above for your clients.

Although it is not imperative for you as a designer to know all about the SEO, having a basic understanding of it is the difference between you and the other web design agency. Because that is the current trend these days. A website which has all the SEO components added to it.

#4. Stays Abreast of the Latest Google Algorithm Changes.

When you develop a website, if your codes are not on-par with the latest standards they can pose a huge problem for your client later on with the search results.

Google is now able to detect if your website suffers from either having too much-unused CSS lines or if certain JavaScript files are causing your website to load up slowly.

Sure, you may be asking yourself the following question: I’m just a designer, why should I care about all these issues?

Because web design now is ever evolving. It just isn’t like it used to be, where you could design a page and that will be OK. Your client will want to maximize their potential in the search engine.

Even Google themselves have released new tools and tips to assist website designers… if you are a top-notch web designer, you need to stay ready.

So, what makes you a quality web designer?

A quality website designer is always learning. Even in your spare time. Your either out there following other reputable designers on your social media platforms or just reading articles on tips and new elements to try out.

As it is an ever-evolving industry, it is almost impossible not to indulge yourself in experimenting with new design and elements. Yet alone, Google’s algorithmic changes, which they update probably over a 1000 times per year.

The more you know the better. It makes you stay ahead of the pack and it can also help you pitch a web design package which could be centralized on how you can get your client to grow after you have finished designing and developing their website.


Author Bio – Lauren McLaren is a content marketer. She currently works with Digital Muscle, an affordable SEO company based in the heart of Sydney, Australia. In her spare time, she is of reading or playing on her Instagram.

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