How to Plan your Link Building Strategy

The objective of your link building activities should be to create a diverse and natural looking link profile for your site.  With recent search engine algorithm updates, it has become all the more important to focus on link diversity for your site. Link diversity comes in two forms:

  • Site Profile Diversity – Your site can be considered to have a diverse link profile only if it has links from a variety of sites including directories, blogs, forums, industry associations etc. After the recent Google updates, it has become imperative that your link profile looks like it has been built naturally & is not all from the same source or same profile of sites. Having links from as many different types of sites as possible is definitely the key to getting into the good books of the search engines.
  • Anchor Text Diversity – Anchor text used in links should have a natural mix of your brand name, primary target keywords, long tail terms, regular terms like  ‘click here’,  ‘visit this site’ etc.  If you have more than 50% of your links pointing to you with highly commercial terms, it might be considered suspicious. So it’s more important than ever these days to also include your brand name/domain name in some of the targeted links you try to build so as to “naturalise” your links. If you can ensure you have a decent mix of varied anchor text links, your link profile will stand a better chance of withstanding any major updates in the future.

So to aid you in building a strong and diverse link profile, we offer a range of different link building services that will help you get links from different types of sites. Illustrated below is a suggested plan of action for you to take over the course of the next 6-12 months for building links to your site.

Link Building Strategy 1st month 2nd month onwards
General Directory Submissions We recommend starting with submissions to 500 directories using our “slow submission” option to spread it over 5 weeks. Ensure you enter as many as 20 titles & descriptions and also target some brand-based keywords. Once the initial order is complete, subscribe to the option of 100 directory submissions a month. This will ensure a steady stream of links over time.
Premium Paid Directory Submissions Start with two to three PR 3 to PR8 premium directory submissions depending on your budget. Make sure to submit inner pages, not just your homepage. Continue the same while ensuring you target different sets of pages and target different terms.
Niche Directory Submissions Choose the most relevant niche industry and submit to the 20+ directories we have in that niche. Submit your sites to all directories available in any other applicable niches that come up in the future.
Local Directory Submissions Submit to all available local directories (if your business has a local presence and targets local business opportunities) Make sure to update all directories whenever there is a change in business information like telephone number, address etc.
Custom Link Building Upload a custom list of sites from where you’d like us to attempt building links. Alternatively, have us source relevant sites with options to submit. Continue uploading custom lists and have us build those links.
Guest Blogging Try to get at least one guest post published in the first month. We will ensure it is made on an authoritative and relevant blog. Increase the guest blog frequency to once in 10-15 days.
Social Bookmarking If you have interesting articles/blog posts, you might want to consider promoting them among the 100+ popular bookmarking sites we have on our list. Continue promoting key blog posts/articles that you publish on your site.
Content Writing and Promotion If your site doesn’t have a blog, have us start and maintain a blog for you. Alternatively, we can write quality articles/blog posts for your existing blog on a regular basis. Writing and promotion done on a regular basis.

Next Chapter:
How to Make your Directory Submissions Work for You

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