How to Create Location-Specific Content to Attract the Right Type of Visitors

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In the late 90s and early 2000s,  getting high search engines ranking was quite easy. There was only one thing to do: stuff pages with relevant keywords whether or not the generated content made sense contextually. It was enough to have fluffy, hollow and grammatically incorrect content on a page as long as the content had several mentions of the targeted keyword.


For example, if a snow management company in Syracuse, New York wanted to rank high in Google, having several mentions of the phrase “snow removal Syracuse NY” would be enough. Content was created to speak to the search engines rather than real people. Content like this:

“This year, snow removal Syracuse NY is expected to be bad. If you don’t want to spend a small fortune on snow removal Syracuse NY, contact us at XXX Plowing, a snow removal Syracuse NY service. At XXX Plowing, we have the equipment, manpower and technology for snow removal Syracuse NY. To sign up for our snow removal Syracuse NY service, contact us today by clicking on the subscribe button below.”

In mere 71 words, “snow removal Syracuse NY” is mentioned 5 times. Today, the rules of search engine optimization have changed. Keyword stuffing is perhaps the easiest way for websites to get penalized. Don’t misunderstand the problem. It’s OK to create geo targeted content but you have to optimize the content in a way that it provides real value.

3 Ways to Create Content that’s Both High Quality and Relevant for a Specific Location

If you are marketing a local business, you want your website to attract the right type of visitors. To that end, your online content needs to be tailored for people looking for information or services related to a specific city or geographic location. As the Google search algorithm gets smarter and smarter every year, the role of quality content in how a website ranks up the SERPs has grown dramatically. Today, it all boils down to how much value websites provide for human visitors, not only robots.

1. Communicate Clearly

At the end of the day, the top search engines only want one thing: To offer users an excellent service. The focus of all search algorithms is to understand websites and rank them according to the value they are providing. Forget about keyword stuffing. Just communicate clearly. Before posting any content on your website, just ask yourself: “ Is this content helping my prospects in any way?” If the answer is yes, just go ahead and publish it. In any content you create, you should be clear and concise about what you do and where you do it.

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How To Use Your Old Content For New Content Generation

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If you run a business blog, one thing you will constantly struggle with is coming up with new and fresh content all the time. Sometimes new ideas won’t come easy and sometimes new ideas won’t come at all no matter how long you stare at your screen or sift through what the other contemporary bloggers in the industry are talking about.


Running out of inspiration is not cause for depression. You may have a writer’s block for any number of reasons. The key is to keep the condition trivial and not make it the cause of producing inferior or unsuitable work.

As a blogger, it’s wise to have a process that you repeat each time you need to create new content. This includes a layout of places to look for ideas and inspiration, tricks to make the writing process go faster and ways to promote the content once it’s written. For inspiration and ideas for a new post, if you are completely stuck, one way to overcome the block is to revisit old content for new ideas.

How to Use your Old Content for New Ideas

1. The Same Post in a New Light

As a writer, with each piece of work you create, you evolve. So let’s say, 6 months ago, you wrote a blog post entitled “ How To Get Your Ex Back | A 10 Step-Approach”. The ideas and insights you shared with your readers back then reflect the writer you were 6 months ago. Since then, you probably read many more articles and literature about relationships and you have a different outlook on the whole subject or new ideas. If you rewrite that post, it will be significantly different because you evolved as a writer.

So you don’t know what to write for your readers today? Open your blog, take a piece of paper, look for an old post that catches your eye, write the title of that post on top of the piece of paper and just write what comes to your mind after that. The new post will be fresh and unique and great.

2. Do you Have a Spark File?

If you write a lot, you need to have what is known as a spark file. This is basically someplace where you jot down your ideas, incomplete or not, as they occur to you, store the work you’ve created so far and collect ideas and inspiration from the web and other bloggers. Believe it or not, sometimes your best work can come from incomplete ideas but for a spark file to work, you need to update it consistently.

If you don’t have one yet, create and maintain a document where you keep all your hunches. It can be a Google document. The latter is actually an even better option than keeping a traditional file on your desktop or a paper folder at home. You can access and update a Google document any time and from anywhere.

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Directory Maximizer’s Free E-Guide on Content Marketing

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In 2013, everyone’s been talking about the significance of content marketing in search engine marketing. Content marketing is essentially the practice of creating noteworthy content and subsequently marketing it enough to get more readers. The objective of content marketing is to drive more readership and to influence those readers to either talk about the content, share it or use it in some way that will drive your business sales. A well planned (and executed) content marketing strategy can bring you better ROI than most other marketing strategies. In fact, it is a win-win situation for consumers as well as companies who are trying to grab their attention. Realizing the potential of content marketing, companies all over the world are getting on to it.

We have put together a small, yet detailed, e-guide with everything you wanted to know about content marketing. This guide, divided in to 5 chapters, will give you a head start for your content marketing strategies along with practical tips on how to go about creating compelling content, how to promote your content and much more.


Click here to access the Free Content Marketing Guide

Content Marketing Guide


Streamline Your SEO With These 5 Strategies

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In 2000, ‘keyword stuffing’ was an SEO technique that worked. In 2010, using ‘spun articles’ could still con the search engines. In 2011, a spammy link was still considered to be a vote for a web page.

Every business owner, webmaster, search engine optimizer and marketer needs to be aware that SEO in 2013 is very different from the how it was in the previous years.


If you want to siphon quality traffic from the search engines, you will have to learn how to work with them(instead of against them). This article shares SEO techniques that are really search engine friendly. Do not be afraid to incorporate them as part of your strategy, as no update will ever wipe them out.

Directory Submissions

directory submissionNote: We are not talking about article directories. We actually advise against using them.

Here, we are referring to web directories. These are online directories that categorize businesses and links based on their nature.

Make sure to only submit your website to quality directories; you don’t want the search engine crawlers to find your website on directories that link to spammy websites, or low quality directories that cannot be bothered to place different businesses under the correct directory.

It doesn’t have to be overwhelming. You can either spend a couple of hours per week to do it yourself, or use a directory submission service that will do it for you on a monthly basis (prices usually start under $14-$15).

Guest Posting guest-blogging

Guest posting is a practice that you need to start if you haven’t already. The highest quality links are those are located within relevant content, on related websites (which is why article directories don’t work that well; they are about everything!).

Basically you contact bloggers in your niche, telling them that you would like to write a high quality article for their blog readers, and that in return, there would be a few links pointing back to your pages and websites.

It usually helps including the following in your request:

  • How much you like their website and why
  • How you found them
  • Why they will want your article as a post on their blog (examples of your work, the response you generate in social media, etc.)
  • How many links you intend to have in your article
  • The word count you are suggesting, and if they deem another length would be better, how much?

Going Social

social mediaSocial signals are slowly (but steadily) playing an increasing role in search engine rankings. It seems that Google is able to measure the level of activity in terms of Likes, Shares, +1s, Repins, Retweets, etc.

It makes sense, as if something is generating a response in social media, it has to be something that people are connecting with.

It can get overwhelming, as different social networks function differently, and there can be a learning curve when it comes to knowing how the different audience on the different networks respond. The solution? Start with 1 social network. Get the feel of it. See what the other business pages are doing to generate buzz. Or hire an expert to do it for you.

Content Marketingcontent marketing

Quality content keeps rising with each and every update. Why? Because good content gets people to talk about you on their blogs (i.e. natural link building) and gets people to Like and Tweet about your stuff (i.e. social signals).

It’s basically SEO as it should be.

Invest in good content (time or money – or both). It’s not only about SEO. This will also get people to

  • Come to your website from other places
  • Stay on your website to browse other pages for more content
  • Sign up to your list for ‘Insider content’ and ‘Updates’
  • Buy your stuff (or the stuff you are recommending) because if your free content is awesome, what sorcery might you be sharing in your paid products?

Internal Linking

Internal Linking StructureA lot of people cannot be bothered to spend some time on their internal linking. It bugs me. We all know how Wikipedia ranks among the top 3 for a loooooot of terms. Every single informative article on Wikipedia is full of links pointing to other pages within the domain. Their strong internal linking structure and their good rankings, is certainly not a coincidence.

Creating a good internal linking structure shows that you know what your website is about; it shows that your website is themed.

Spend some time to interlink your new articles with relevant anchor texts that point to your existing articles. And if you really want to go all-out, do that for your already published articles as well. Take my word for it, big G WILL notice!

10 Practical Tips for your Content Marketing Plan

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Content marketing is the creation and distribution of highly relevant and valuable content in order to attract new prospects. It is a form of inbound marketing. There are a dozen of different definitions floating on the web, but we like keeping it short and simple!

Content Marketing Tips

With that said, let’s move to a checklist that you can rapidly go through if you want to use this marketing strategy.

1. It’s about Them

People do not really care about you. They are not interested in knowing where you come from, or what you want in life. All they care about is themselves. This is what your content needs to be focused on; them.

Your content needs to be about what’s in for them (the benefits, how it can help them).

2. Pick 1 of these 2 Mini-Goals

Your content needs to have a direction. If you do not already have a plan, 2 good directions to take are listed below:

  • Informative and educational
  • Entertaining (Stories that they can relate to, humor, etc.)

Pick one, and formulate your content strategy based on that mini-goal. A mixture of both of them will get people browsing for more and recommending (and sharing) your stuff.

3. Identify their Pain Points

If you really want to generate more comments and shares for your content, identifying your target audience’s pain points is the way to go. If people see that you know how it feels, and that you can provide a solution to stop the pain, there will definitely be recommendations and referrals coming in.

Not sure how to do that? Here are 3 ways: Browse forums, create a survey and set up Google Alerts.

4. Send a Clear Message

What makes you or your brand different? Why should people be coming to you instead of your competitors? What is your core value? What makes you unique?

Have a unique view that other people can align with. Once you do that, every follower you get will stick to you (be loyal) for a long time to come.

5. Get Organized

Content creation and publishing is not the fastest traffic generation technique (if you want speed, try PPC!), but it’s the one that brings in the most consistent, long term, and quality traffic.

If you are getting into it, it’s going to be wise to consider making a schedule and getting organized about the whole thing. One day of the week could be booked for brainstorming and research, another for conducting interviews or surveys and another one for publishing and distribution of the content.

Don’t forget that the content can be re-purposed. A video can easily be turned into an “iPod ready mp3” and a “digital PDF transcript”. So it’s not only to YouTube and Vimeo that your content is going on, but also on Podcast directories and document sharing sites, and of course, your blog and other people’s blogs.

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