Link Building When Launching A New Site | A Quick Guide

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linkbuildingOne of the hardest tasks when launching a new site is generating a nice influx of links pointing to it.  This can perhaps be explained by the fact that when you are launching a new site, there are like 12,000 things you need to worry about especially if you are changing the URL structure or domain name of an existing website. It’s easy to overlook the fact that once ready, you will need to promote the new site to drive enough traffic to it.

1. Generate Links Internally

No matter the type of business you run, you already have a number of people who you know will definitely share any content you post pertaining to the launch of a new site. This includes but is not limited to the people who work for your company. Ask them to share your content (and link back to you) on their blogs or social accounts.

2. Teasers are Useful

Prior to launching a website, consider developing a few promotional teasers. These can be blog posts, infographics, pictures or videos posted regularly in the weeks leading up to the big day. Some people even share screenshots of their new site being built on the social media sites, especially Instagram and Facebook.

This way, you generate both social traffic AND quality links.

3. Pre-launch reviews

Another way of generating relevant links to a new site you are building is to reach out to the industry influencers for their opinion and to dry run your site before it hits the web. Your best bet for finding these relevant people is FollowerWonk. Ask the people to review your site and blog on their blog. This feedback is more valuable than most links you will get elsewhere.

4. Post-launch promotions

Based on the most recent updates to the Google Link Scheme help document, press releases and advertorials can now hurt your rankings in the SERPs. However, if you are launching a new site, that’s very newsworthy. The launch of a new website is therefore the perfect time to revisit an old time favorite link building opportunity: Press releases. They still build great links if they are relevant, useful and non-spammy.

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Case Study – Directory Maximizer Helps an Ice Cream Site Build a Strong Backlink Profile

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Markes Ices is a site that offers ice cream vans for hire in the United Kingdom. They cater to both indoor and outdoor events and are rated No.1 in the industry in UK.

Requirement and Challenges

Markes Ices was a very interesting challenge for us. When we started link building for this site, their link profile was at a bare minimum. The challenge that we had for was to build a strong, natural-looking backlink profile and help them come up in the top few positions of the Search Engine Rankings Results.

Action Taken

Main Objective: Help build a strong backlink profile.

Services Used: General Directory Submissions, Premium Directory Listing service, Niche Directory Listing service and Social Bookmarking submission service.

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Case Study – How Directory Maximizer Helped a Firearms Site and a Catering Site Achieve Top Rankings

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“We have been using Directory Maximizer now since October 2012. We have always ranked either on the 1st Page or 2nd Page of Google for several years. However, since using D-M we have consistently remained on the 1st Page of Google for most of our Keywords and have only dropped 1 time to the 2nd page in 7 months. In this time we have found them to be extremely helpful and willing to offer free advice to assist and improve our rankings. We aim to continue using D-M Services for the fore-see able future.”              

 – Charles Murray-Roscoe


A site that deals in different types of popular firearms like Luger and Mauser Broomhandle pistols, classic firearms, firearm accessories, curio and relic firearms etc.

A site that deals with catering equipments for restaurants, hotels, bars and kitchens and professional chefs and caterers.

Requirement & Challenges

Despite these two sites being vastly different in nature, there was one similarity and it was that the two sites did not have a great number of backlinks and hence their rankings were not good for most of their keywords. We had to build a good base of backlinks to ensure that the rankings for their keywords improved over time.

Action Taken

After checking the site’s link status and keyword competition volume, we came to a conclusion that the firearms site needed regular links to get to the top and sustain its position. We also saw that the catering site mainly needed an initial push to get started as its visibility was extremely low at that point of time.

Following these requirements, was ordered for the monthly subscription service and an initial one time order was placed for

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Case Study: Directory Maximizer Helps a Jewellery Site Rank on Top and Increase Sales

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I have you guys at Directory Maximizer to thank 😉 I’m so glad to see the results and my Rankings go up on Google’s Search Engines for the keywords we’ve used to link back to my shops! Been getting some really great business since the beginning of this year and this month I guess had the most orders that I ever had in the 3 years I’ve been in business!”

                                                                                                                                                                     – Cheryl Dumlao

URL and are e-commerce websites focused on luxury handmade garters, hair clips and unique couture. Cheryl also customizes the order according to your requests and budgets.

 Requirements and Challenges

The site owner, Cheryl’s goal was to generate more traffic by ranking for highly searched competitive terms and to create a market reputation before expanding the business further. This site needed to rank in the top 10 for several important keywords and establish a market presence. They were clear that they needed to increase their visibility in the market.

Action Taken

There were two phases of this campaign which we ran simultaneously to accomplish our goals. We immediately started working on attracting traffic to the website. At the same time we also started to take quick and impactful steps to improve organic search engine rankings by aggressive linking campaigns.

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How To Take On Local SEO As A Small Business


Just like ‘mobile’ and ‘social media’ are products of the evolution of the web that keep getting more and more attention, ‘local SEO’ is one of those products as well. This is especially applicable to small businesses.


The major search engines are taking into account the fact that when people perform a search about a product or service, they are probably looking for something in the area. This is why, as a small business, it is important (I would even say crucial) to get involved in local SEO.

This article is a mini-guide to local SEO for small businesses. Hopefully this will remove the ‘alien factor’ of this new ‘thing’ and will help you dive into it.

Local SEO is not a lot different from regular SEO. It can still be divided into 3 main components:

  1. Research
  2. On-site optimization
  3. Off-site optimization


SEO ResearchWhat are you targeting? Who are you targeting? What are people looking for? Are you providing what they are looking for?

You need to identify your target audience and their needs.

There are a lot of keyword tools that are helpful at this stage. There is the free Google AdWords Keyword Tool, the paid service Wordtracker, as well as other tools like Market Samurai or Traffic Travis. It really comes to personal preference for this selection.

You need to gather a list of keywords that local people are typing in the search engines. Let’s suppose that I have a small business in Knoxville that provides a 24-hour plumbing service.

A 2-minute search on Google AdWords Keyword Tool got me these interesting keywords: Knoxville plumbers, plumbing Knoxville tn, emergency plumbing Knoxville, plumbers in Knoxville tn.

Digging deeper would get me even more. These keywords are relevant to my service, so I will want to add them to a list of keywords I want to target.

The next step in this phase is to see who else is ranking for my desired keyword phrases; I am talking about competition analysis. I will want to make a list of my competitors and their backlinks. For this purpose, I can use Google for the actual search, and the various link research tools available for finding their backlinks.

On-site Optimization On page optimisation

While this article is about local search engine optimization, I would feel terribly guilty if I don’t at least say something about the overall design and layout. Your content might be great, but if your design is repulsive, chances are people will leave your website as soon as they see it. SEO will not be the issue here. Actually, a high bounce rate will hurt your rankings.

That’s it about design (for this post); now back to SEO.

There is no big difference between on-page optimization for local SEO and general SEO, except maybe for 1 thing: Your company’s name, phone number and address. Search engines can recognize them. So it might be beneficial adding them on all your pages (maybe in the footer, sidebar or even header!).

And of course, you will have to take care of the other ‘regular’ stuff as well, for example:

  • Page title
  • Meta keyword
  • Meta description
  • Keyword between H1 tags (and maybe H2 and H3 as well)
  • A good keyword density
  • URL optimization
  • ALT tags for images

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Streamline Your SEO With These 5 Strategies

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In 2000, ‘keyword stuffing’ was an SEO technique that worked. In 2010, using ‘spun articles’ could still con the search engines. In 2011, a spammy link was still considered to be a vote for a web page.

Every business owner, webmaster, search engine optimizer and marketer needs to be aware that SEO in 2013 is very different from the how it was in the previous years.


If you want to siphon quality traffic from the search engines, you will have to learn how to work with them(instead of against them). This article shares SEO techniques that are really search engine friendly. Do not be afraid to incorporate them as part of your strategy, as no update will ever wipe them out.

Directory Submissions

directory submissionNote: We are not talking about article directories. We actually advise against using them.

Here, we are referring to web directories. These are online directories that categorize businesses and links based on their nature.

Make sure to only submit your website to quality directories; you don’t want the search engine crawlers to find your website on directories that link to spammy websites, or low quality directories that cannot be bothered to place different businesses under the correct directory.

It doesn’t have to be overwhelming. You can either spend a couple of hours per week to do it yourself, or use a directory submission service that will do it for you on a monthly basis (prices usually start under $14-$15).

Guest Posting guest-blogging

Guest posting is a practice that you need to start if you haven’t already. The highest quality links are those are located within relevant content, on related websites (which is why article directories don’t work that well; they are about everything!).

Basically you contact bloggers in your niche, telling them that you would like to write a high quality article for their blog readers, and that in return, there would be a few links pointing back to your pages and websites.

It usually helps including the following in your request:

  • How much you like their website and why
  • How you found them
  • Why they will want your article as a post on their blog (examples of your work, the response you generate in social media, etc.)
  • How many links you intend to have in your article
  • The word count you are suggesting, and if they deem another length would be better, how much?

Going Social

social mediaSocial signals are slowly (but steadily) playing an increasing role in search engine rankings. It seems that Google is able to measure the level of activity in terms of Likes, Shares, +1s, Repins, Retweets, etc.

It makes sense, as if something is generating a response in social media, it has to be something that people are connecting with.

It can get overwhelming, as different social networks function differently, and there can be a learning curve when it comes to knowing how the different audience on the different networks respond. The solution? Start with 1 social network. Get the feel of it. See what the other business pages are doing to generate buzz. Or hire an expert to do it for you.

Content Marketingcontent marketing

Quality content keeps rising with each and every update. Why? Because good content gets people to talk about you on their blogs (i.e. natural link building) and gets people to Like and Tweet about your stuff (i.e. social signals).

It’s basically SEO as it should be.

Invest in good content (time or money – or both). It’s not only about SEO. This will also get people to

  • Come to your website from other places
  • Stay on your website to browse other pages for more content
  • Sign up to your list for ‘Insider content’ and ‘Updates’
  • Buy your stuff (or the stuff you are recommending) because if your free content is awesome, what sorcery might you be sharing in your paid products?

Internal Linking

Internal Linking StructureA lot of people cannot be bothered to spend some time on their internal linking. It bugs me. We all know how Wikipedia ranks among the top 3 for a loooooot of terms. Every single informative article on Wikipedia is full of links pointing to other pages within the domain. Their strong internal linking structure and their good rankings, is certainly not a coincidence.

Creating a good internal linking structure shows that you know what your website is about; it shows that your website is themed.

Spend some time to interlink your new articles with relevant anchor texts that point to your existing articles. And if you really want to go all-out, do that for your already published articles as well. Take my word for it, big G WILL notice!

20 Must-List Business Directories for Every Local Business in the US


Joe has been running around Manhattan all day between meetings and lunchtime is rolling around. He is just dying for a great burger but doesn’t know the area very well. So he whips out his iPhone and types in ‘burger manhattan’. Thankfully you run a gourmet burger café nearby and your listing on Yelp comes up first in his search results. He clicks the link, notices you have 4.5 out of 5 stars and almost every review mentions how tasty your burgers are. He checks the address, notices you’re just around the corner and his decision is made. You just got a new, lifelong customer.

That is the power of local business directories.

Local Business Directories

What is a local business directory?

Simply put, it is a website which lists local businesses with a customized page for each of them. Here businesses can offer coupons, special deals, display their contact information, URL, owner’s name and even post media like videos and photos. They are a really convenient way to get information about a business since they’re easy to search, always up to date and trustworthy.

Why are they important?

A search engine’s main goal is to provide highly relevant search results to the searcher for a particular string of keywords. For example, if someone searches for a business name like ‘aunt mildred’s cookie factory’, their company website would definitely be one of the results the searcher would like to see.

However, it’s not the only result and the search engines know this.

In recent years Google has increased the rankings of business directory listings for local search terms significantly. In fact, you will notice they often rank right under the company’s official domain. This could be their listing on Google Places, Yelp or SuperPages and is a great way for searchers that aren’t familiar with the business to do a little research.

What are the benefits of being listed?

1. Leads

Directories can be an excellent source of passive referrals and warm leads for your business. Even if your listings only get you one extra customer per day, this can have a dramatic impact on your businesses’ growth. Not only is it more income, but it’s a larger word of mouth presence on the street which can help snowball your growth over the course of a year.

2. Ratings

What makes directories so powerful is that the businesses listed on them are rated by previous customers. People share their honest opinions and experiences about their products or services, just like on Amazon. Every business gets a star rating and/or collection of testimonials which can increase the chances of people buying – if your ratings are good that is. This allows customers to easily rely on the opinions of others instead of going on a gut feeling and hoping for the best. They can make fast, easy decisions and this can be very reassuring.

3. Reputation

Some directories even have a barrier to entry where they will only allow companies that meet certain standards or have specific certifications list with them. This keeps out low value businesses and people will assume you are a solid company if you are accepted. This can be a huge boost for your reputation and goes a long way to build trust upfront.

4. Rankings

Another great reason is that local business directories will increase your rankings for both local as well as ‘national’ searches. Google Places in particular uses them to increase your relevance for specific local keywords. For example, if someone searches for ‘ice cream parlor orange county’, and you happen to have hundreds of directory listings all over the web, chances are you will come up as one of the first results on the searcher’s phone or tablet. This is an ideal way to get more of the local market coming into your store as well as countrywide exposure on regular Google searches with very little effort.

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