Pros & Cons Of Accepting Guest Posts On Your Website

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We know that it’s an honorable feeling (or simply an ego boost) when you get contacted for a guest post, especially the first few times. However, it’s not a reason to just say “Yes!” and start publishing whatever comes your way.

Before doing that, you may want to consider the pros and cons of guest posting. We will present these below.

We will also share an easy to implement strategy that will encourage people who want to make a guest post on your blog to contact you.

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More time for other areas of your business

Publishing a guest post means that you have the time to focus on other aspects of your business (instead of writing and proof-reading an article of your own).

You could be working on your actual marketing or the creation of more landing pages for example.

Taking advantage of the expertise of others

This is not to say that you are bad at what you do! But we have to admit that we are not extremely good at EVERY SINGLE aspect of our respective niches.

A good example of that would be the fitness niche. I might be good at making posts about working out to build muscles. However, if I’m less good at nutrition and fat loss, I could use the help of experts in the field to make guest posts on my blog (or I could spend the time to research and write something myself).

The benefit of accepting guest posts here is not only saving time, but also piggybacking on others’ knowledge, and increasing the reach of the audience.

Greater authority

Do you know what has more effect than seeing 1 celebrity in a restaurant? It’s seeing 2 celebrities in a restaurant!

While your readers might already see you as an authority figure in your niche, having other big names on your blog will definitely boost that image higher up. After all, high value people have high value friends, right?

Of course, this works in your favor only if you let high value people in on your blog. Else it ruins the point.

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Easy 8 Step Process for Landing Quality Guest Post Opportunities

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Guest PostGuest blogging is today one of the most powerful ways to get backlinks, to build a rock solid reputation and to get pre-sold traffic to your website. Many of the old marketing tactics like article marketing have simply died out. Today, if you want to get traffic and links, you really need to create real valuable content and get it distributed.

How do you use guest blogging effectively? Just follow eight steps.

Step #1: Discover the Right Blogs Finding the right blog

The first thing you should do is look for and discover blogs that you may want to guest write for.

Use Google’s “blog” search (on the left) to look for blogs specifically. Look for blogs in your market, as well as peripheral markets. If you have a blog on fishing for example, you might also look for wildlife blogs that have an interest in fishing.

Step #2: Rank the Blogs by Value

Rank the blogs Will getting a guest post up on this blog help you? There are a few ways to determine this.

First, plug the blog into Compete and Google Ad Planner. How much traffic do these services think the blog has? Often time’s for smaller blogs, these tools won’t have any data. Use tools like Open Site Explorer and Alexa to try and get a sense for the reputability of the site and how much traffic it gets.

Take a look at how many comments the blog has on a typical post. Do they have an active audience? Try to only spend time on blogs that are actually read.

Step #3: Figure out Your Proposition

What exactly can you offer this blog owner? How can you benefit their audience?

Try and write a concise yet hard hitting value proposition. Convey how committed you are to providing great content. Then finish with a few guest post ideas for them to consider.

Write from a “what I can do for you” perspective rather than a “why I’d like to guest post for you” perspective.

Step #4: Add a Personal Touch

Mass sent messages almost never work. Instead, you want to send a message that really gives them the sense that you took the time to read their site, get to know their audience and offer something valuable.

Browse some of their latest articles. Read the site and get to know the site’s personality.

Then when you write your email, make sure you say something that shows that you’ve really taken the time to understand them.

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