Bounce Rate and Exit Rate – What is the Difference and Why They’re Important


Two of the most important metrics in internet marketing are bounce rate and exit rate. Many people find it a bit confusing to know the difference between the two. If you are one of them then this article is for you as it is intended to take the mystery out of your website’s bounce rate and exit rate.

Bounce rate refers to the percentage oReducing Bounce and Exit Ratesf visitors who view only one page of your website before leaving. In other words, the visitor ‘bounces’ on and off your particular page. Exit rate is defined as the percentage of visitors who leave your site from a given page based on how many visits that the particular page has received. This visitor who leaves or exits could have been on many pages of your website but simply exited on the specific page. An example would be a visitor who has found your site after conducting an organic search, clicks a page inside your site and then leaves from that page.

In contrast, if this visitor simply landed on your site from the organic search and did not visit any internal pages, it would be considered a bounce. Generally speaking, an ideal bounce rate to shoot for is between 20% and 25% provided you are targeting relevant, core keywords. If your bounce rate increases past 35%, you should look at the usability factors of your website. Of course, some search queries do generate high bounce rates such as in the cases of specific informational queries like ‘what flavors are available in Sam’s Coffee?’

A high bounce rateIdeal Bounce Rate on a home page is usually an indicator that something is wrong so if you find that most of your visits are only to your homepage and nothing more, you will need to optimize your site by improving its functionality, user-friendliness and/or by providing nicely written content visitors will find very helpful and very informative.

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Improve Search Engine Rankings with “Sticky” Content


As a website/blog owner, you know by now that you must make your site as search engine friendly as you can so that it gets indexed well. You also know that your website/blog must be as ‘people friendly’ as possible so that the visitors who land on your site stay there long enough to take a desired action which is most likely to buy a product or service from you. That’s what we’ve all read and know and it is indeed true and just as important today than it ever has been.

Sticky ContentYou should be striving to create a “sticky” website. The “stickiness” aspect of a site is its ability to keep users on the site for a sustained period of time. In addition to being able to retain visitors, a sticky site could rank better in the search engines if effective SEO techniques are used on the website. You can brag all you want about the high number of visitors who land on your site, but if they only stay there for two or three seconds, clearly they are not being fulfilled.

It is essential that your site is filled with the right amount of unique content that basically answers every question a visitor to your page may have about the topic they went searching for. Your content should be authoritative in nature and the type of content you would like to find if you conducted a search for the type of information you have on your site yourself.

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Review of Directory Maximizer by Dave Jenyns


We are excited to share with you this video by the noted Dave Jenyns where he has reviewed Directory Maximizer & has given his views on our service!

Dave, who is one of the youngest & best keynote speakers in Australia, gives a brief Directory Maximizer review and explains how and why people can use our service in their businesses. Watch the video to see why Dave finds our service fit to be approved by him!

Before ending, let me leave you with a small excerpt from his review of Directory Maximizer where he shares his views on Directory Maximizer –

“The fact is, Directory Maximizer is an amazing tool that every internet marketer should have in their toolkit.”

Need we say more?