How Will Hillary Ever Catch Up to Trump?

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Writer: Chandni Panjwani

2016 US Presidential Elections on Facebook

Let me start the post by giving you a fact that will blow your mind away – Facebook has 1.71 billion monthly active users which is more than the combined user of WhatsApp (500 million), Twitter (284 million) and Instagram (200 million). (Source: CNBC).

So if the numbers are this high, it is only natural that a lot of public opinion is shaped & shared through Facebook. A lot of organizations & public personalities use Facebook actively to create a positive image for themselves because Facebook – Not only because it is easy to connect with their audience, but also because it has become too big to be ignored.

So if there is an ultra-big even like the US Presidential Elections, can Facebook be silent? Absolutely not! A major chunk of candidate promotions is being done on Facebook & people are also looking at Facebook numbers as an indication of what the final results are going to be.

We used & did a little digging too… to see how the virtual world is shaping the real world. Let’s take a look at what Facebook’s data says about what’s going on in the 2016 US Presidential race.

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3 Brands That Are Getting Content Marketing Right

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Since the beginning of time, businesses have wanted to build relationships with customers.

1. The press gave rise to print advertising.

2. The radio enabled radio advertising.

3. Television allowed 30- and 60-second spots.

4. The web yielded banners and popups.

With each invention and new communications medium, businesses reached more and more customers piggybacking on content that people would pay attention to.


The Internet was by far the most important invention making it possible for brands to become publishers and to publish without the prohibitive fixed costs of presses and antennas while the next medium, dubbed “social” brought about a revolution allowing commercial brands to reach audiences with their messages in a much easier fashion. The challenge, however, was that social media gave distribution power to the people. This meant that brands had to start telling stories that inspire and provoke consumers’ attention and willingness to share.

If you’re in marketing, you’ve probably heard of the following:

1. Red Bull’s magazine that circulates to 2 million people a month.

2. American Express on

3. Dove’s “Real Beauty Sketches” video

Because of social media’s new powerful influence, “publish or perish” is no longer just the dreaded axiom of academics. Commercial brands are also embracing the concept.

So Which are the Brands that are Getting Content Marketing Right in 2014?

1. American Express

If there is one brand that knows how to do rock content marketing, it’s American Express. One of their most booming endeavors is American Express Unstaged or AmexUnstaged. American Express Unstaged is a program that live streams concerts by high profile music celebrities. Fans from all over the world get to view, not only the event in live performance, but also exclusive videos before and after the event.


According to Walter Frye, Director of Entertainment Marketing & Sponsorships at American Express, “Content is an important piece in all of our marketing efforts. Extending our messaging through content is a great way for us to continue to convert our customers from simply seeing a message to considering our brand.”

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5 Tips to Power up Your Content Marketing

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In 2014, we can see a fusion of what would have been considered a few years ago to be separate techniques. For example: social and search engine marketing. They are converging to become one. Another strategy that’s tending to fuse with that mix is content marketing.


If you want to thrive (or even just barely stay!) in business in the coming months and years, we strongly recommend you to get started with content marketing if you haven’t already.

In this article, we will be sharing 5 components that can make content marketing an investment or a waste (if they are missing!).

Know Your Audience

Even if you cater to a broad range of customers, you need to know who you want to target when writing any and every piece of content.

Nike for example has several Twitter accounts targeting different segments of its audience (nikebasketball, nikefootball, nikerunning, nikegolf, niketennis, etc.) This allows the brand to publish highly targeted pieces of content.

Get to know your audience. Find out what they are interested in, the language they use, etc. (this is where niche forums help!). With this information, you’ll be able to create content that resonates with your readers. Skip this, and you are risking writing or paying for content that is only going to get a couple of views, when it could be getting hundreds or thousands with a little research.

Ask Them to Participate!

A fancy term to describe that would be “User-Generated Content”. Encourage that. Tell them to ask questions. Ask them questions and for their feedback. Make a survey. Do contests. Provide an easy-to-see link on your page where they can contact you to make a guest post.

A lot of sites run almost exclusively on user-generated content. You don’t have to be one of them, but making it simple for your audience to contribute to your content can’t hurt, can it?

Focus on Quality

Quality is one of those things that just keeps gaining more and more importance with time. Search engines and social networks spend millions of dollars on building algorithms that specifically find quality content.

If you intend to be in business long-term, your investment in quality content now will pay off for a long, long time to come, starting today.

Invest (time or money or both) in writing awesome blog posts, remarkable articles, kick-ass e-books and doing extraordinary webinars.

Quality encourages shares, signups, and purchases (We rarely buy when we are not impressed. What about you?)

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Link Building Using Social Media | A Quick Guide

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Over the last couple of years, with the relentless Google search algorithm changes, digital marketers have had to change the way they carry out their link building campaigns. Google now distinguishes between high quality links and links from irrelevant sources that just point to a website without adding any real value. Today, there is a distinction between websites with authority and spam websites that use thousands of backlinks to find their way to the top of the SERPs.


So What Does that Mean for Online Business Owners? Is Link Building Dead?

To answer the question, link building is still very much a valued search engine optimization technique. What changed is the way digital marketers have to do it. Basically, the search engines and in particular Google wants to know that you are providing real value information for its users.

The SEO game has changed and social media is now a big part of successful link building campaigns.

Link Building using Social Media

1. Choosing the Right Social Media Platform

Right now, there is a whole spectrum of social networks that people and businesses use to connect with each other. There are the more popular sites that everyone knows about including Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest and Instagram. Then there are others that are less popular but still carry a lot of weight for link building.

Below are some of the social sites that businesses are using today for marketing and to implement their link building campaigns.


Depending on your business model, some social sites might be more appropriate for you to join than others. For eg – A website that focuses solely on fashion and lifestyle, having presence on  Facebook,  Pinterest, Flickr and Instagram will work wonders than having an account on G+ or LinkedIn.

2.  Identifying your Audience

Before getting on the social sites and tweeting away or posting pictures and content, you need to know whom you are creating the content for. You need to know who your target audience is.

To identify your target audience, you can use either industry data or equally possible, social tools to get an idea of what people are talking about on the social sites. This information can aim you in the right direction when you are setting up your profile and sharing content.

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12 Step Guide to Having an Authoritative Brand Presence Online


Authority BloggingHow often have you visited a site directly without having to go through Google? If you have, then those sites have successfully managed to create an authoritative brand online, such that you didn’t feel the need to search for them but instead to go directly to their site.

Having an authority site that people respect will mean you’re doing things that will invariably also help with your SEO efforts. Search engines like Google and Bing go beyond just looking at links and also look at certain credibility factors, like how and where you’re mentioned online. Being mentioned on prominent sites online will only happen when you’ve established a certain amount of authority. So building an authoritative brand online is important if you want to be successful online.

Foundations: Building Your Brand

Building your brand

To start with, you need to get the fundamentals of your brand firmly established. These are some of the most important things to do to build a strong foundation for your brand.

Demonstrate Expertise

In order for people to trust you, you need to prove yourself as an expert. Teach people things they didn’t know before; and make sure it’s not just rehashed content. Share things you’ve learned from personal experience.

Establish Trust

Some say success on the internet is all about trust. Trust means people know who you are, they trust you to deliver on what you say you will and they trust your character. They need to believe that you’re looking out for their best interests.

Have a Consistent Message

You can’t build a brand if you’re always flipflopping on your message. This is one of the main reasons why McDonalds’ brand today is so poor: They started as a family restaurant, then “loved to see you smile,” then at one point even tried to brand themselves as healthy by offering salads. In reality, McDonalds’ brand is unhealthy fast food, in part because they didn’t manage their brand consistently.

Solve Problems

Helping others solve problems is a surefire way to build your brand. If people are having trouble finding deals on hardware, point them to a resource. If people are having trouble using a new marketing tactic, do a special post. Figure out what people’s problems are and help solve them.

Let Yourself Show Through

People love it when real personality shines through. Don’t be afraid to say what you’re really thinking and to say what’s real and authentic. There’s a ring of truth that people can hear when you’re showing your real personality. That ring of truth helps build trust and establishes connection.

Help Others Succeed

Go out of your way to help not just your customers, but other business people. When you help other people succeed, they’ll return the favor at some point in the future.

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Will Social Media Factors Outweigh Links in the Near Future?

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Social MediaAs a whole, the search industry is putting more and more emphasis on social media for determining rankings – But just how much emphasis are search engines putting on social media? As social media gains more and more prominence among search engines, that also means that simultaneously the value of links is going lower and lower and lower.

How much weight are Google and Bing putting on social media today, and where are they likely headed in the future? Let’s take a look.

Step Back and Look at it from Google’s Eyes

Remember that Google’s goal in the world is to index all the information on the web and to organize it according to its usefulness. In other words, every algorithm Google writes is designed to do one thing: To sort the bad content from the good and to put the good upfront.

Now, ask yourself: From Google’s eyes, which is a more reliable metric of measurement? The number of backlinks an article receives, or the number of “shares” it gets on Facebook? Google Watches You

Keep in mind that only a small fraction of people actually own websites and blogs. Look at your own Facebook profile. How many of your friends have blogs or websites? By the same token, how many of them regularly post and share links?

The reality is, only a small subset of the internet has their own website. By only counting links from websites, Google is actually getting a very skewed version of what people like and don’t like.

In Google’s eyes, each link today is counted as a “vote” on that website’s level of quality. The more votes it has, the better the website is.

However, in reality Google is only sampling a small portion of the true votes that are happening on the internet. Every day, hundreds of millions of people “vote” on the quality of content by sharing it on social media. Google is completely bypassing those votes, in favor of the old fashioned backlink.

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Bounce Rate and Exit Rate – What is the Difference and Why They’re Important


Two of the most important metrics in internet marketing are bounce rate and exit rate. Many people find it a bit confusing to know the difference between the two. If you are one of them then this article is for you as it is intended to take the mystery out of your website’s bounce rate and exit rate.

Bounce rate refers to the percentage oReducing Bounce and Exit Ratesf visitors who view only one page of your website before leaving. In other words, the visitor ‘bounces’ on and off your particular page. Exit rate is defined as the percentage of visitors who leave your site from a given page based on how many visits that the particular page has received. This visitor who leaves or exits could have been on many pages of your website but simply exited on the specific page. An example would be a visitor who has found your site after conducting an organic search, clicks a page inside your site and then leaves from that page.

In contrast, if this visitor simply landed on your site from the organic search and did not visit any internal pages, it would be considered a bounce. Generally speaking, an ideal bounce rate to shoot for is between 20% and 25% provided you are targeting relevant, core keywords. If your bounce rate increases past 35%, you should look at the usability factors of your website. Of course, some search queries do generate high bounce rates such as in the cases of specific informational queries like ‘what flavors are available in Sam’s Coffee?’

A high bounce rateIdeal Bounce Rate on a home page is usually an indicator that something is wrong so if you find that most of your visits are only to your homepage and nothing more, you will need to optimize your site by improving its functionality, user-friendliness and/or by providing nicely written content visitors will find very helpful and very informative.

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