How To Revive a Dead Site


Dead sites, dying sites or sites languishing in various stages of inactivity can give even the most seasoned webmasters nightmares. Quite honestly, inactivity (or any other signs of morbidity) is a term I hope to never utter in conjunction with my site. However, I realize if I am not careful, I can get complacent and let it creep upon me, or my site to be precise. Thankfully, there are ways to prevent such unwelcome and ill-fated eventualities, and help a site live a full and healthy (read, active) life.

Because I know that there are many out there, living in constant fear of their site dying on them, in dire need of some site-revival intervention, I shall list 9 ways that will surely help breathe new life into a site.

1.    Don’t Take A Break From Building Content: Imagine that you are a restaurateur… will you ever consider serving your customers stale leftovers? Of course, you won’t! Setting up a website is just another way of serving your customers, by providing them the freshest and most relevant information. If you fail to do that, you won’t ever have any repeat customers (or visitors). This customer satisfaction angle aside, not updating your site can negatively affect your search engine rankings too. So, if you wish to see your site thriving with a steady stream of traffic, and stay high up on the SERPs, it is important that you regularly create content and update your site.

2.    Build Links: Most people make the mistake of disregarding the substantive importance of links and building linksBuild Links In addition to the obvious SEO benefits link building offers, it will also help you be connected to other relevant sites. The whole web works on the principle of interconnectedness, so a site that chooses to isolate itself and refrains from connecting with other sites cannot be anything but a failure.

3.    Give Your Site A Makeover: If the current design of your site seems old and tired, don’t hesitate, initiate that redesign that you’ve been thinking about. Take inspiration from some of the most popular sites on the web; surfing the web, more than anything, is a very visual experience, keep that in mind while you decide on the design.

4.    Update On Popular Demand: Popular If updating the whole site on a regular basis is beyond you, try, at least, to update the pages that are visited the most. This way, even if you don’t succeed in attracting new visitors, you won’t lose out on the old. Writing on current events, or the latest developments in your field, while choosing a nonconformist, if slightly controversial, slant is a great way to hook people.

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7 SEO Predictions For 2010


We are settling nicely into this new year; though things have been turbulent in the real world, the web has enjoyed an easy, peaceful feeling so far – no major upsets or updates (some would argue they are both the same) have happened. Yet, late last year, Matt Cutts was definitive when he mentioned that the Caffeine roll-out can be expected after the holidays. Well, the holidays are over and the second month of the year almost upon us, so, those of you who haven’t yet taken stock of your SEO efforts, now would be a good time to do it. For, though SEO has remained largely unchanged over the years, this year will see some changes wrought to it thanks to the tremendous growth enjoyed by social media, and various developments in search technology. With this post I hope to bring you up to speed on all the changes you can expect to see in SEO this year and tell you just what you should do to claim a place on the SERPs.


1. Social Media Optimization Is The New SEO – This wouldn’t come as a surprise to anyone; in the last two years or so, SEOs around the web have come to realize and accept the immense optimization potential that social media offers. Now it’s even more important that you no longer see social media optimization as something that will take away from your SEO effort, but as something that will help boost it. Be it building good backlinks from individual social sites or building a robust network, or developing a strong social media presence with good profiles (that will also help you land on the first page of the search results) or even ensuring you’ve got a piece of the real-time search pie, using social media as a crutch to take forward your SEO efforts will (only) be a good idea.

2. Site Speed And Other On-Page Factors – If you belong to the group of people who think it’s all right to ignore on-page factors, then it is time you changed your way of thinking and got optimizing, the site load time in particular. In their (latest) effort to school the web in good behavior, Google has decided that a slow loading site doesn’t just align itself with their ‘Don’t Be Evil’ policy and hence needs to be ‘penalized’. Site speed will figure prominently in the algo this year, so will the oft-neglected Meta tags. So, get your Webmaster working on tweaking your on-page factors adequately or prepare to miss one crucial ranking opportunity. (Or many, for that matter) Read more